IELTS Essay: Food Science

IELTS Essay: Food Science

This is an IELTS writing task 2 sample answer essay on the topic of whether or not schools should teach children about the science of food and its preparation from the real IELTS exam.

For my exclusive IELTS Ebooks, support me on Patreon here!

Dave

IELTS Essay: Food Science

Some people think students should study the science of food and how to prepare it. Others think students should spend time on important subjects.

Discuss both views and give your own opinion.

Some today advocate the teaching of food science and preparation in schools as a key 21st century skill. In my opinion, though the expense is a potential obstacle, such a proposal is justifiable.

Opponents of this proposed curriculum shift argue that it would only benefit more affluent school systems. The majority of schools, particularly those in inner cities and remote rural regions, struggle already to maintain quality facilities and employ experienced, dedicated teachers. The idea of building a kitchen for student-use and keeping it stocked with ingredients as well as the sophisticated equipment required to teach about and practice molecular gastronomy is simply unrealistic. Critics justly point out that such money would be better spent maintaining more essential infrastructure such as the fields, classrooms, and school buildings themselves.

Nonetheless, assuming government funding is available, this would be an ideal method of combining a practical skill with scientific theory. One of the most common complaints among students after graduation is that the vast majority of their studies were impractical and did not prepare them for adulthood. Learning to cook on its own would go a long way towards answering this criticism. However, the true gains would come from the linking of theory and practice. Many scientific theories are abstract and difficult to both understand and retain later in life. The practical application in cooking would not only help students grasp the concepts initially but repeated review from making meals in one’s daily life would likely ensure permanent understanding.

In conclusion, food science may seem trivial and its application might pose financial hurdles but it is worth enacting in order to educate students well. Where possible, governments should allocate the necessary funding.

Analysis

1. Some today advocate the teaching of food science and preparation in schools as a key 21st century skill. 2. In my opinion, though the expense is a potential obstacle, such a proposal is justifiable.

  1. Paraphrase the overall essay topic.
  2. Write a clear opinion. Read more about introductions here.

1. Opponents of this proposed curriculum shift argue that it would only benefit more affluent school systems. 2. The majority of schools, particularly those in inner cities and remote rural regions, struggle already to maintain quality facilities and employ experienced, dedicated teachers. 3. The idea of building a kitchen for student-use and keeping it stocked with ingredients as well as the sophisticated equipment required to teach about and practice molecular gastronomy is simply unrealistic. 4. Critics justly point out that such money would be better spent maintaining more essential infrastructure such as the fields, classrooms, and school buildings themselves.

  1. Write a topic sentence with a clear main idea at the end.
  2. Explain your main idea.
  3. Develop it with a hypothetical example.
  4. Continue to develop it as fully as possible.

1. Nonetheless, assuming government funding is available, this would be an ideal method of combining a practical skill with scientific theory. 2. One of the most common complaints among students after graduation is that the vast majority of their studies were impractical and did not prepare them for adulthood. 3. Learning to cook on its own would go a long way towards answering this criticism. 4. However, the true gains would come from the linking of theory and practice. 5. Many scientific theories are abstract and difficult to both understand and retain later in life. 6. The practical application in cooking would not only help students grasp the concepts initially but repeated review from making meals in one’s daily life would likely ensure permanent understanding.

  1. Write a new topic sentence with a new main idea at the end.
  2. Explain your new main idea.
  3. Include specific details and examples.
  4. The more specific, the better.
  5. Develop the example.
  6. Conclude the paragraph or finish developing your last idea.

1. In conclusion, food science may seem trivial and its application might pose financial hurdles but it is worth enacting in order to educate students well. 2. Where possible, governments should allocate the necessary funding.

  1. Summarise your main ideas.
  2. Include a final thought. Read more about conclusions here.

Vocabulary

What do the words in bold below mean?

Some today advocate the teaching of food science and preparation in schools as a key 21st century skill. In my opinion, though the expense is a potential obstacle, such a proposal is justifiable.

Opponents of this proposed curriculum shift argue that it would only benefit more affluent school systems. The majority of schools, particularly those in inner cities and remote rural regions, struggle already to maintain quality facilities and employ experienced, dedicated teachers. The idea of building a kitchen for student-use and keeping it stocked with ingredients as well as the sophisticated equipment required to teach about and practice molecular gastronomy is simply unrealistic. Critics justly point out that such money would be better spent maintaining more essential infrastructure such as the fields, classrooms, and school buildings themselves.

Nonetheless, assuming government funding is available, this would be an ideal method of combining a practical skill with scientific theory. One of the most common complaints among students after graduation is that the vast majority of their studies were impractical and did not prepare them for adulthood. Learning to cook on its own would go a long way towards answering this criticism. However, the true gains would come from the linking of theory and practice. Many scientific theories are abstract and difficult to both understand and retain later in life. The practical application in cooking would not only help students grasp the concepts initially but repeated review from making meals in one’s daily life would likely ensure permanent understanding.

In conclusion, food science may seem trivial and its application might pose financial hurdles but it is worth enacting in order to educate students well. Where possible, governments should allocate the necessary funding.

Answers

advocate are in favour of

food science molecular gastronomy

preparation making

key 21st century skill important future ability

expense cost

potential obstacle possible hurdle

proposal idea

justifiable good reason for

opponents critics

proposed curriculum shift suggested change to what is studied in school

argue point out

affluent school systems rich schools

majority most of

particularly especially

inner cities tough parts of cities

remote rural regions far away countryside

struggle have difficulty with

maintain quality facilities keep the school up to standard

employ experienced hire good

dedicated caring

student-use for students to use

keeping it stocked full of supplies

as well as also

sophisticated equipment fancy kitchen appliances

molecular gastronomy food science

unrealistic not feasible

critics justly point out opponents rightly argue

maintaining more essential infrastructure keep up the quality of more important buildings

fields pitches

nonetheless regardless

assuming if it is true

ideal method perfect way

combining putting together

practical skill useful ability

scientific theory possible explanation for nature

most common complaints among many are upset about

graduation finishing school

vast majority by far the most of

impractical not useful

adulthood as adults

go a long way towards answering this criticism helps to combat

true gains real benefits

linking combining

scientific theories ideas

abstract not practical, concrete

retain later in life remember later

practical application can be used in the real world

grasp the concepts initially understand right away

repeated review revise over and over

making meals in one’s daily life cooking

ensure permanent understanding make sure they retain the info

trivial unimportant

application use

pose financial hurdles challenges related to money

enacting passing

where possible if it can be done

allocate give money to

necessary funding needed money

Pronunciation

ˈædvəkɪt 
fuːd ˈsaɪəns 
ˌprɛpəˈreɪʃən 
kiː ˈtwɛnti fɜːst ˈsɛnʧʊri skɪl
ɪksˈpɛns 
pəʊˈtɛnʃəl ˈɒbstəkl
prəˈpəʊzəl 
ˈʤʌstɪfaɪəbl
əˈpəʊnənts 
prəˈpəʊzd kəˈrɪkjʊləm ʃɪft 
ˈɑːgjuː 
ˈæflʊənt skuːl ˈsɪstɪmz
məˈʤɒrɪti 
pəˈtɪkjʊləli 
ˈɪnə ˈsɪtiz 
rɪˈməʊt ˈrʊərəl ˈriːʤənz
ˈstrʌgl 
meɪnˈteɪn ˈkwɒlɪti fəˈsɪlɪtiz 
ɪmˈplɔɪ ɪksˈpɪərɪənst
ˈdɛdɪkeɪtɪd 
ˈstjuːdənt-juːz 
ˈkiːpɪŋ ɪt stɒkt 
æz wɛl æz 
səˈfɪstɪkeɪtɪd ɪˈkwɪpmənt 
məʊˈlɛkjʊlə gæsˈtrɒnəmi 
ˌʌnrɪəˈlɪstɪk
ˈkrɪtɪks ˈʤʌstli pɔɪnt aʊt 
meɪnˈteɪnɪŋ mɔːr ɪˈsɛnʃəl ˈɪnfrəˌstrʌkʧə 
fiːldz
ˌnʌnðəˈlɛs
əˈsjuːmɪŋ 
aɪˈdɪəl ˈmɛθəd 
kəmˈbaɪnɪŋ 
ˈpræktɪkəl skɪl 
ˌsaɪənˈtɪfɪk ˈθɪəri
məʊst ˈkɒmən kəmˈpleɪnts əˈmʌŋ 
ˌgrædjʊˈeɪʃən 
vɑːst məˈʤɒrɪti 
ɪmˈpræktɪkəl 
əˈdʌlthʊd
gəʊ ə lɒŋ weɪ təˈwɔːdz ˈɑːnsərɪŋ ðɪs ˈkrɪtɪsɪzm
truː geɪnz 
ˈlɪŋkɪŋ 
ˌsaɪənˈtɪfɪk ˈθɪəriz 
ˈæbstrækt 
rɪˈteɪn ˈleɪtər ɪn laɪf
ˈpræktɪkəl ˌæplɪˈkeɪʃ(ə)n
grɑːsp ðə ˈkɒnsɛpts ɪˈnɪʃəli 
rɪˈpiːtɪd rɪˈvjuː 
ˈmeɪkɪŋ miːlz ɪn wʌnz ˈdeɪli laɪf 
ɪnˈʃʊə ˈpɜːmənənt ˌʌndəˈstændɪŋ
ˈtrɪvɪəl 
ˌæplɪˈkeɪʃ(ə)n 
pəʊz faɪˈnænʃəl ˈhɜːdlz 
ɪˈnæktɪŋ 
weə ˈpɒsəbl
ˈæləʊkeɪt 
ˈnɛsɪsəri ˈfʌndɪŋ

Vocabulary Practice

Remember and fill in the blanks:

Some today a____________e the teaching of f________________e and p______________n in schools as a k_______________________l. In my opinion, though the e____________e is a p____________________e, such a p___________l is j__________________e.

O_______________s of this p_______________________________t a______e that it would only benefit more a_______________________s. The m__________y of schools, p_______________y those in i_______________s and r_______________________s, s_____________e already to m___________________________s and e______________________d, d_____________d teachers. The idea of building a kitchen for s______________e and k_____________________d with ingredients a_____________s the s_________________________t required to teach about and practice m__________________________y is simply u_______________c. C__________________________t that such money would be better spent m__________________________________________e such as the f_________s, classrooms, and school buildings themselves.

N______________s, a____________g government funding is available, this would be an i________________d of c_______________g a p_________________l with s______________________y. One of the m_____________________________g students after g______________n is that the v____________________y of their studies were i_______________________l and did not prepare them for a____________________d. Learning to cook on its own would g______________________________________m. However, the t_______________s would come from the l_____________g of theory and practice. Many s____________________s are a__________t and difficult to both understand and r____________________e. The p________________________n in cooking would not only help students g_____________________________y but r__________________w from m______________________________e would likely e________________________________g.

In conclusion, food science may seem t___________l and its a________________n might p___________________________s but it is worth e_______________g in order to educate students well. W________________e, governments should a___________e the n______________________g.

Listening Practice

Learn more about this topic in the video below and practice with these activities:

Reading Practice

Read more about this topic and use these ideas to practice:

https://www.wired.com/2015/05/eugenia-cheng/

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam:

Cooking

  1. Do you like to cook?
  2. Why do some people like cooking?
  3. Do you usually eat at home or eat out?
  4. What do people in your country usually cook?

Writing Practice

Practice with the related topic below and then check with my sample answer:

One of the most important issues facing the world today is a shortage of food and some think genetically modified foods are a possible solution.

To what extent do you agree or disagree?

IELTS Essay: Transporting Children

IELTS Essay: Transporting Children

This is an IELTS writing task 2 sample answer essay on the topic of whether parents or governments are responsible for transporting children to and school from the real IELTS general training exam.

For my exclusive IELTS Ebooks, support me on Patreon here!

Dave

IELTS Essay: Transporting Children

Some people think parents are responsible for transporting their children to school. Others think it is the government’s responsibility.

Discuss both views and give your own opinion.

Many feel that parents should take their children to school, while others feel this is a governmental responsibility. In my opinion, this is chiefly the duty of governments.

Those who feel parents should be in charge of transportation to school argue this is an important element of family life. Most people have fond memories of their parents driving, walking, or taking public transport with them to school and this is a potential time for bonding. Early in the morning on the way to school children and parents are likely to be at their most energetic. After a long day at school and work, both parties will probably be tired or busy. This therefore means the morning commute is an opportunity to catch up, make plans for the day, and enjoy each other’s company.

Nonetheless, most families rely on government support in this area for a number of reasons. Firstly, many families lack the time to take their children to school in the morning. This is particularly the case if they have more than one child and they attend different schools. A parent living in a rural area, for example, might have to be at work early in the morning and simply does not have the flexible schedule to allow for multiple morning trips. Secondly, most people depend on school buses and consider this a key part of their tax contributions. This is particularly true for less privileged families, who might not have private transportation, or in single parent homes where time is at a premium.

In conclusion, the familial gains of a trip to school in the morning are outweighed by the very practical concerns of average citizens. Governments should continue to ease the burden on parents by providing transportation to and from school.

Analysis

1. Many feel that parents should take their children to school, while others feel this is a governmental responsibility. 2. In my opinion, this is chiefly the duty of governments.

  1. Paraphrase the overall essay topic.
  2. Write a clear opinion. Read more about introductions here.

1. Those who feel parents should be in charge of transportation to school argue this is an important element of family life. 2. Most people have fond memories of their parents driving, walking, or taking public transport with them to school and this is a potential time for bonding. 3. Early in the morning on the way to school children and parents are likely to be at their most energetic. 4. After a long day at school and work, both parties will probably be tired or busy. 5. This therefore means the morning commute is an opportunity to catch up, make plans for the day, and enjoy each other’s company.

  1. Write a topic sentence with a clear main idea at the end.
  2. Explain your main idea.
  3. Develop it with a hypothetical example.
  4. Continue to develop it as fully as possible.
  5. Include specific detail.

1. Nonetheless, most families rely on government support in this area for a number of reasons. 2. Firstly, many families lack the time to take their children to school in the morning. 3. This is particularly the case if they have more than one child and they attend different schools. 4. A parent living in a rural area, for example, might have to be at work early in the morning and simply does not have the flexible schedule to allow for multiple morning trips. 5. Secondly, most people depend on school buses and consider this a key part of their tax contributions. 6. This is particularly true for less privileged families, who might not have private transportation, or in single parent homes where time is at a premium.

  1. Write a new topic sentence with a new main idea at the end.
  2. Explain your new main idea.
  3. Include specific details and examples.
  4. The more specific, the better.
  5. Develop the example.
  6. Conclude the paragraph or finish developing your last idea.

1. In conclusion, the familial gains of a trip to school in the morning are outweighed by the very practical concerns of average citizens. 2. Governments should continue to ease the burden on parents by providing transportation to and from school.

  1. Summarise your main ideas.
  2. Include a final thought. Read more about conclusions here.

Vocabulary

What do the words in bold below mean?

Many feel that parents should take their children to school, while others feel this is a governmental responsibility. In my opinion, this is chiefly the duty of governments.

Those who feel parents should be in charge of transportation to school argue this is an important element of family life. Most people have fond memories of their parents driving, walking, or taking public transport with them to school and this is a potential time for bonding. Early in the morning on the way to school children and parents are likely to be at their most energetic. After a long day at school and work, both parties will probably be tired or busy. This therefore means the morning commute is an opportunity to catch up, make plans for the day, and enjoy each other’s company.

Nonetheless, most families rely on government support in this area for a number of reasons. Firstly, many families lack the time to take their children to school in the morning. This is particularly the case if they have more than one child and they attend different schools. A parent living in a rural area, for example, might have to be at work early in the morning and simply does not have the flexible schedule to allow for multiple morning trips. Secondly, most people depend on school buses and consider this a key part of their tax contributions. This is particularly true for less privileged families, who might not have private transportation, or in single parent homes where time is at a premium.

In conclusion, the familial gains of a trip to school in the morning are outweighed by the very practical concerns of average citizens. Governments should continue to ease the burden on parents by providing transportation to and from school.

Answers

governmental responsibility government should take care of it

chiefly mainly

duty responsibility

in charge of oversee

important element key part

family life living together in a family

fond memories good memories

taking public transport taking the bus, subway

potential time possible moment

early in the morning on the way to while going to

likely to be probably

energetic have more energy

parties both groups – parents and children

therefore thus

morning commute going to school/work

opportunity chance

catch up talk about what has been going on

make plans for the day decide on what to do later

enjoy each other’s company spend quality time together

nonetheless regardless

rely on depend on

firstly first of all

lack don’t have

particularly the case especially true

attend go to

rural area countryside

flexible schedule not a fixed timetable

allow for multiple be able to go many times

secondly second of all

depend on rely on

consider think about

key part essential element

tax contributions giving part of your paycheck to the government

particularly true especially the case

less privileged families poor families

private transportation cars

single parent homes only one parent to raise you

at a premium very valuable

familial gains good for the family

outweighed stronger than

practical concerns pragmatic issues

average citizens normal people

ease the burden make life easier

providing transportation to and from school taking care of the morning and afternoon commute

Pronunciation

ˌgʌvənˈmɛntl rɪsˌpɒnsəˈbɪlɪti
ˈʧiːfli 
ˈdjuːti 
ɪn ʧɑːʤ ɒv 
ɪmˈpɔːtənt ˈɛlɪmənt 
ˈfæmɪli laɪf
fɒnd ˈmɛməriz 
ˈteɪkɪŋ ˈpʌblɪk ˈtrænspɔːt 
pəʊˈtɛnʃəl taɪm
ˈɜːli ɪn ðə ˈmɔːnɪŋ ɒn ðə weɪ tuː 
ˈlaɪkli tuː biː 
ˌɛnəˈʤɛtɪk
ˈpɑːtiz 
ˈðeəfɔː 
ˈmɔːnɪŋ kəˈmjuːt 
ˌɒpəˈtjuːnɪti 
kæʧ ʌp
meɪk plænz fɔː ðə deɪ
ɪnˈʤɔɪ iːʧ ˈʌðəz ˈkʌmpəni
ˌnʌnðəˈlɛs
rɪˈlaɪ ɒn 
ˈfɜːstli
læk 
pəˈtɪkjʊləli ðə keɪs 
əˈtɛnd 
ˈrʊərəl ˈeərɪə
ˈflɛksəbl ˈʃɛdjuːl 
əˈlaʊ fɔː ˈmʌltɪpl 
ˈsɛkəndli
dɪˈpɛnd ɒn 
kənˈsɪdə 
kiː pɑːt 
tæks ˌkɒntrɪˈbjuːʃənz
pəˈtɪkjʊləli truː 
lɛs ˈprɪvɪlɪʤd ˈfæmɪliz
ˈpraɪvɪt ˌtrænspɔːˈteɪʃən
ˈsɪŋgl ˈpeərənt həʊmz 
æt ə ˈpriːmiəm
familial geɪnz 
aʊtˈweɪd 
ˈpræktɪkəl kənˈsɜːnz 
ˈævərɪʤ ˈsɪtɪznz
iːz ðə ˈbɜːdn 
prəˈvaɪdɪŋ ˌtrænspɔːˈteɪʃən tuː ænd frɒm skuːl

Vocabulary Practice

Remember and fill in the blanks:

Many feel that parents should take their children to school, while others feel this is a g_______________________________y. In my opinion, this is c________y the d____y of governments.

Those who feel parents should be i__________f transportation to school argue this is an i____________________t of f____________e. Most people have f______________________s of their parents driving, walking, or t_________________________t with them to school and this is a p______________e for bonding. E_______________________________o school children and parents are l_______________e at their most e___________c. After a long day at school and work, both p__________s will probably be tired or busy. This t___________e means the m___________________e is an o______________y to c__________p, m______________________y, and e__________________________y.

N_____________s, most families r________n government support in this area for a number of reasons. F_________y, many families l_____k the time to take their children to school in the morning. This is p__________________e if they have more than one child and they a________d different schools. A parent living in a r_____________a, for example, might have to be at work early in the morning and simply does not have the f____________________e to a______________________e morning trips. S______________y, most people d______________n school buses and c____________r this a k___________t of their t______________________s. This is p______________________e for l________________________s, who might not have p_____________________n, or in s_________________________s where time is a________________m.

In conclusion, the f________________s of a trip to school in the morning are o________________d by the very p__________________s of a___________________s. Governments should continue to e______________________n on parents by p___________________________________________l.

Listening Practice

Learn more about this topic in the video below and practice with these activities:

Reading Practice

Read more about this topic and use these ideas to practice:

https://www.bloomberg.com/news/articles/2019-05-07/how-distance-to-school-affects-student-well-being

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam:

Walking

  1. Do you go places on foot a lot?
  2. Did you walk more when you were younger?
  3. Why do some people prefer walking to driving a car?
  4. Do people in your country walk a lot?

Writing Practice

Practice with the related topic below and then check with my sample answer:

Some people argue children should stay in school until the age of 18 while others think that 14 years is long enough.

Discuss both views and give your opinion.

IELTS Essay: Watching TV

IELTS Essay: Watching TV

This is an IELTS writing task 2 sample answer essay on the topic of whether or not television programmes should be aimed at educating viewers about important social issues from the real IELTS exam.

Please consider supporting my efforts to creative high quality IELTS materials for students around the world by signing up for my Patreon (and don’t miss any of my exclusive IELTS Ebooks)!

Dave

IELTS Essay: Watching TV

Some people say that all popular TV entertainment programmes should aim to educate viewers about important social issues.

To what extent do you agree or disagree with this statement?

Critics of the quality of televisions shows these days argue that more educational programming related to key social issues is needed. In my opinion, though there are legitimate reasons to support such reforms, I believe television should be mainly for entertainment.

Those in favour of raising awareness of social problems claim that television is not currently serving a socially viable purpose. The most popular shows are dramas, comedies, and reality TV, all of which are purely for entertainment. If the time wasted on such shows was diverted towards educational programs, this would have a ripple effect on society at large. For example, more informed news shows about underprivileged segments of society could lead to outpourings of empathy and encourage a nuanced understanding of the causes of poverty. This greater awareness would translate to real action in many cases. Powerful figures and small activists alike could contribute to socially beneficial causes.

Nonetheless, the actual impact of the proposed changes is questionable and most people do not watch TV out of altruism. Raising awareness of social issues, depending on how it is handled and the self-righteousness of the programs, is just as likely to provoke a negative backlash and hinder progress. Moreover, people watch TV in order to relax and let their minds rest or to experience a feeling of excitement. Forcing viewers to think about complex societal problems would simply discourage them and they would instead watch videos on YouTube or Netflix. It would be impossible to regulate all media and there would be public uproar at the attempt.

In conclusion, though it would be ideal for television to inform citizens of social problems, this solution is not practical. Individuals will always seek out the pastimes that entertain, not educate, them the most.

Analysis

1. Critics of the quality of televisions shows these days argue that more educational programming related to key social issues is needed. 2. In my opinion, though there are legitimate reasons to support such reforms, I believe television should be mainly for entertainment.

  1. Paraphrase the overall essay topic.
  2. Write a clear opinion. Read more about introductions here.

1. Those in favour of raising awareness of social problems claim that television is not currently serving a socially viable purpose. 2. The most popular shows are dramas, comedies, and reality TV, all of which are purely for entertainment. 3. If the time wasted on such shows was diverted towards educational programs, this would have a ripple effect on society at large. 4. For example, more informed news shows about underprivileged segments of society could lead to outpourings of empathy and encourage a nuanced understanding of the causes of poverty. 5. This greater awareness would translate to real action in many cases. 6. Powerful figures and small activists alike could contribute to socially beneficial causes.

  1. Write a topic sentence with a clear main idea at the end.
  2. Explain your main idea.
  3. Develop it with specific examples.
  4. Continue to develop it.
  5. State the result.
  6. Develop it fully.

1. Nonetheless, the actual impact of the proposed changes is questionable and most people do not watch TV out of altruism. 2. Raising awareness of social issues, depending on how it is handled and the self-righteousness of the programs, is just as likely to provoke a negative backlash and hinder progress. 3. Moreover, people watch TV in order to relax and let their minds rest or to experience a feeling of excitement. 4. Forcing viewers to think about complex societal problems would simply discourage them and they would instead watch videos on YouTube or Netflix. 5. It would be impossible to regulate all media and there would be public uproar at the attempt.

  1. Write a new topic sentence with a new main idea at the end.
  2. Explain your new main idea.
  3. Include specific details and examples.
  4. The more specific, the better.
  5. Develop the example fully by stating the result.

1. In conclusion, though it would be ideal for television to inform citizens of social problems, this solution is not practical. 2. Individuals will always seek out the pastimes that entertain, not educate, them the most.

  1. Summarise your main ideas.
  2. Include a final thought. Read more about conclusions here.

Vocabulary

What do the words in bold below mean?

Critics of the quality of televisions shows these days argue that more educational programming related to key social issues is needed. In my opinion, though there are legitimate reasons to support such reforms, I believe television should be mainly for entertainment.

Those in favour of raising awareness of social problems claim that television is not currently serving a socially viable purpose. The most popular shows are dramas, comedies, and reality TV, all of which are purely for entertainment. If the time wasted on such shows was diverted towards educational programs, this would have a ripple effect on society at large. For example, more informed news shows about underprivileged segments of society could lead to outpourings of empathy and encourage a nuanced understanding of the causes of poverty. This greater awareness would translate to real action in many cases. Powerful figures and small activists alike could contribute to socially beneficial causes.

Nonetheless, the actual impact of the proposed changes is questionable and most people do not watch TV out of altruism. Raising awareness of social issues, depending on how it is handled and the self-righteousness of the programs, is just as likely to provoke a negative backlash and hinder progress. Moreover, people watch TV in order to relax and let their minds rest or to experience a feeling of excitement. Forcing viewers to think about complex societal problems would simply discourage them and they would instead watch videos on YouTube or Netflix. It would be impossible to regulate all media and there would be public uproar at the attempt.

In conclusion, though it would be ideal for television to inform citizens of social problems, this solution is not practical. Individuals will always seek out the pastimes that entertain, not educate, them the most.

Answers

critics those who argue against it

quality how good it is

these days recently

educational programming shows that are informative

key social issues imprtant problems related to society

legitimate reasons good justifications

reforms changes

those in favour of raising awareness supporters of this opinion

claim argue

not currently serving not helping

socially viable purpose good for society

reality TV shows without scripts about real people

purely entirely

wasted not used properly

diverted towards pushed in a different direction

ripple effect trickle down impact

at large in general

more informed news shows TV shows that report well

underprivileged segments poor parts

lead to outpourings of empathy cause people to feel bad

encourage motivate

nuanced understanding complex understanding of

poverty being poor

greater awareness know more about

translate means

powerful figures famous, rich people

small activists alike individuals as well

contribute add to

socially beneficial causes helps society

nonetheless regardless

actual impact real effect

proposed changes what they want to reform

questionable dubious

out of altruism not for personal gain

depending on has to do with

handled dealt with

self-righteousness feeling superior to others

provoke instigate

negative backlash overreaction

hinder progress hurt the movement

let their minds rest relax

experience watch

forcing have to

complex societal problems nuanced issues in society

discourage not motivate

instead in fact

regulate make laws about

public uproar people angry

attempttry

ideal perfect

inform give information about

not practical impractical, not realistic

pastimes hobbies

Pronunciation

ˈkrɪtɪks 
ˈkwɒlɪti 
ðiːz deɪz 
ˌɛdju(ː)ˈkeɪʃənl ˈprəʊgræmɪŋ 
kiː ˈsəʊʃəl ˈɪʃuːz 
lɪˈʤɪtɪmɪt ˈriːznz 
ˌriːˈfɔːmz
ðəʊz ɪn ˈfeɪvər ɒv ˈreɪzɪŋ əˈweənəs 
kleɪm 
nɒt ˈkʌrəntli ˈsɜːvɪŋ 
ˈsəʊʃəli ˈvaɪəbl ˈpɜːpəs
ri(ː)ˈælɪti ˌtiːˈviː
ˈpjʊəli 
ˈweɪstɪd 
daɪˈvɜːtɪd təˈwɔːdz 
ˈrɪpl ɪˈfɛkt 
æt lɑːʤ
mɔːr ɪnˈfɔːmd njuːz ʃəʊz 
ˌʌndəˈprɪvɪlɪʤd ˈsɛgmənts 
liːd tuː ˈaʊtˌpɔːrɪŋz ɒv ˈɛmpəθi 
ɪnˈkʌrɪʤ 
nju(ː)ˈɑːnst ˌʌndəˈstændɪŋ 
ˈpɒvəti
ˈgreɪtər əˈweənəs 
trænsˈleɪt 
ˈpaʊəfʊl ˈfɪgəz 
smɔːl ˈæktɪvɪsts əˈlaɪk 
kənˈtrɪbju(ː)t 
ˈsəʊʃəli ˌbɛnɪˈfɪʃəl ˈkɔːzɪz
ˌnʌnðəˈlɛs
ˈækʧʊəl ˈɪmpækt 
prəˈpəʊzd ˈʧeɪnʤɪz 
ˈkwɛsʧənəbl 
aʊt ɒv ˈæltrʊɪzm
dɪˈpɛndɪŋ ɒn 
ˈhændld 
sɛlf-ˈraɪʧəsnɪs 
prəˈvəʊk 
ˈnɛgətɪv ˈbæklæʃ 
ˈhaɪndə ˈprəʊgrəs
lɛt ðeə maɪndz rɛst 
ɪksˈpɪərɪəns 
ˈfɔːsɪŋ 
ˈkɒmplɛks səˈsaɪətl ˈprɒbləmz 
dɪsˈkʌrɪʤ 
ɪnˈstɛd 
ˈrɛgjʊleɪt 
ˈpʌblɪk ˈʌprɔː 
əˈtɛmpt
aɪˈdɪəl 
ɪnˈfɔːm 
nɒt ˈpræktɪkəl
ˈpɑːstaɪmz

Vocabulary Practice

Remember and fill in the blanks:

C_________s of the q_________y of televisions shows t___________s argue that more e____________________________g related to k__________________s is needed. In my opinion, though there are l______________________s to support such r________s, I believe television should be mainly for entertainment.

T_____________________________________s of social problems c_____m that television is n__________________________g a s___________________e. The most popular shows are dramas, comedies, and r_________V, all of which are p________y for entertainment. If the time w________d on such shows was d__________________s educational programs, this would have a r_______________t on society a_________e. For example, m______________________s about u__________________________s of society could l__________________________________y and e_____________e a n___________________________g of the causes of p__________y. This g____________________s would t________________e to real action in many cases. P____________________s and s_______________________e could c______________e to s_____________________________s.

N________________s, the a________________t of the p____________________s is q____________________e and most people do not watch TV o__________________m. Raising awareness of social issues, d____________________n how it is h_____________d and the s______________________s of the programs, is just as likely to p___________e a n_______________________h and h_____________________s. Moreover, people watch TV in order to relax and l________________________t or to e____________e a feeling of excitement. F___________g viewers to think about c___________________________s would simply d___________e them and they would i__________d watch videos on YouTube or Netflix. It would be impossible to r___________e all media and there would be p_______________r at the a_____________t.

In conclusion, though it would be i_________l for television to i__________m citizens of social problems, this solution is n__________________l. Individuals will always seek out the p__________s that entertain, not educate, them the most.

Listening Practice

Learn more about this topic in the video below and practice with these activities:

https://www.youtube.com/watch?v=7uSHsac_-gI&ab_channel=linguamarina

Reading Practice

Read more about this topic and use these ideas to practice:

https://www.theatlantic.com/magazine/archive/1955/11/educational-television/305080/

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam:

Sports

  1. Which sport do you like to play?
  2. Have you ever been on a sports team?
  3. Do you like watching sports on TV?
  4. Which sport are popular to watch on TV in your country?

Writing Practice

Practice with the related topic below and then check with my sample answer:

Nowadays children watch much more television than they did in the past and spend less time being active or creative.

What is the reason for this?

What measures should be taken to encourage children to be more active?

IELTS Essay: Maths

IELTS Essay: Maths

This is an IELTS writing task 2 sample answer essay on the topic of maths from the real IELTS exam.

Please consider supporting my efforts to creative high quality IELTS materials for students around the world by signing up for my Patreon (and don’t miss any of my exclusive IELTS Ebooks)!

Dave

IELTS Essay: Maths

To succeed in a business, one needs to know maths.

To what extent do you agree or disagree?

Many people claim that a key ingredient to success in the business world is a firm understanding of math. In my opinion, although there is some truth to this, it is not a crucial factor.

Proponents of the importance of math argue its usefulness in a variety of business contexts. For all business majors, mathematics courses in university are a requirement for graduation. This is because it is essential not only for those running a small business or shop to be able to do good book-keeping but also as a foundational skill for Wall Street brokers, bankers, entrepreneurs, accountants, and marketers. Without a solid understanding of the mathematical principles underlying the decision-making in those fields it is difficult to truly innovate and excel.

Nonetheless, there are more vital elements to business success. The math a business needs to prosper can be handled by dedicated specialists. It is more important for a potential business person to understand the nuances of the market, display leadership qualities, be decisive, and possess generally above-average intelligence. A good example of this would be an entrepreneur like Steve Jobs. He famously only hired quality specialists and prioritised for himself learning how to be an effective leader and motivate his employees well. The key to success is therefore segmenting a business into different areas all under the capable hands of a visionary leader.

In conclusion, mathematical ability can help inform businesses but it is not as essential as other management qualities. The ideal business person has an understanding of their strengths and weaknesses and brings together a team of strong complements.

Analysis

1. Many people claim that a key ingredient to success in the business world is a firm understanding of math. 2. In my opinion, although there is some truth to this, it is not a crucial factor.

  1. Paraphrase the overall essay topic.
  2. Write a clear opinion. Read more about introductions here.

1. Proponents of the importance of math argue its usefulness in a variety of business contexts. 2. For all business majors, mathematics courses in university are a requirement for graduation. 3. This is because it is essential not only for those running a small business or shop to be able to do good book-keeping but also as a foundational skill for Wall Street brokers, bankers, entrepreneurs, accountants, and marketers. 4. Without a solid understanding of the mathematical principles underlying the decision-making in those fields it is difficult to truly innovate and excel.

  1. Write a topic sentence with a clear main idea at the end.
  2. Explain your main idea.
  3. Develop it with specific examples.
  4. Continue to develop it as fully as possible.

1. Nonetheless, there are more vital elements to business success. 2. The math a business needs to prosper can be handled by dedicated specialists. 3. It is more important for a potential business person to understand the nuances of the market, display leadership qualities, be decisive, and possess generally above-average intelligence. 4. A good example of this would be an entrepreneur like Steve Jobs. 5. He famously only hired quality specialists and prioritised for himself learning how to be an effective leader and motivate his employees well. 6. The key to success is therefore segmenting a business into different areas all under the capable hands of a visionary leader.

  1. Write a new topic sentence with a new main idea at the end.
  2. Explain your new main idea.
  3. Include specific details and examples.
  4. The more specific, the better.
  5. Develop the example.
  6. Conclude the paragraph or finish developing your last idea.

1. In conclusion, mathematical ability can help inform businesses but it is not as essential as other management qualities. 2. The ideal business person has an understanding of their strengths and weaknesses and brings together a team of strong complements.

  1. Summarise your main ideas.
  2. Include a final thought. Read more about conclusions here.

Vocabulary

What do the words in bold below mean?

Many people claim that a key ingredient to success in the business world is a firm understanding of math. In my opinion, although there is some truth to this, it is not a crucial factor.

Proponents of the importance of math argue its usefulness in a variety of business contexts. For all business majors, mathematics courses in university are a requirement for graduation. This is because it is essential not only for those running a small business or shop to be able to do good book-keeping but also as a foundational skill for Wall Street brokers, bankers, entrepreneurs, accountants, and marketers. Without a solid understanding of the mathematical principles underlying the decision-making in those fields it is difficult to truly innovate and excel.

Nonetheless, there are more vital elements to business success. The math a business needs to prosper can be handled by dedicated specialists. It is more important for a potential business person to understand the nuances of the market, display leadership qualities, be decisive, and possess generally above-average intelligence. A good example of this would be an entrepreneur like Steve Jobs. He famously only hired quality specialists and prioritised for himself learning how to be an effective leader and motivate his employees well. The key to success is therefore segmenting a business into different areas all under the capable hands of a visionary leader.

In conclusion, mathematical ability can help inform businesses but it is not as essential as other management qualities. The ideal business person has an understanding of their strengths and weaknesses and brings together a team of strong complements.

Answers

key ingredient essential part

business world where business people work

firm understanding of math know math well

crucial factor important element

proponents supporters

usefulness practicality

variety of business contexts many different jobs

majors studying

requirement must do

graduation finishing school

running a small business having your own business

book-keeping keeping track of your earnings/spending

foundational skill needed

Wall Street brokers people who trade stocks

bankers people who work in banks

entrepreneurs people starting their own business

accountants people working with finances

marketers people working in advertising

solid understanding good grasp

mathematical principles underlying the math that underpins/supports

decision-making making decisions

fields jobs, areas

truly innovate think of new ideas

excel do better than others

nonetheless regardless

vital elements key parts

prosper do rewally well

handled by dedicated specialists dealt with by people who know it well

potential business person will get into business someday

nuances complexity

display leadership qualities are good leaders

decisive can make decisions

possess generally above-average intelligence are smart

entrepreneur person who starts a business

famously well-known

hired quality specialists employed experts

prioritised placed value on

effective leader good boss

motivate his employees well encourage those who work for him

key to success ingredient to doing well

segmenting a business dividing up a company

under the capable hands of under good leadership

visionary leader boss who can see the future

inform contribute to

not as essential as not as important as

management qualities leadership qualities

ideal perfect

strengths and weaknesses what you’re good and bad at

brings together combines

strong complements those who can support you

Pronunciation

kiː ɪnˈgriːdiənt 
ˈbɪznɪs wɜːld 
fɜːm ˌʌndəˈstændɪŋ ɒv mæθ
ˈkruːʃəl ˈfæktə
prəˈpəʊnənts 
ˈjuːsfʊlnəs 
vəˈraɪəti ɒv ˈbɪznɪs ˈkɒntɛksts
ˈmeɪʤəz
rɪˈkwaɪəmənt 
ˌgrædjʊˈeɪʃən
ˈrʌnɪŋ ə smɔːl ˈbɪznɪs 
ˈbʊkˌkiːpɪŋ 
faʊnˈdeɪʃən(ə)l skɪl 
wɔːl striːt ˈbrəʊkəz
ˈbæŋkəz
ˌɒntrəprəˈnɜːz
əˈkaʊntənts
ˈmɑːkɪtəz
ˈsɒlɪd ˌʌndəˈstændɪŋ 
ˌmæθɪˈmætɪkəl ˈprɪnsəplz ˌʌndəˈlaɪɪŋ 
dɪˈsɪʒən-ˈmeɪkɪŋ 
fiːldz 
ˈtruːli ˈɪnəʊveɪt 
ɪkˈsɛl
ˌnʌnðəˈlɛs
ˈvaɪtl ˈɛlɪmənts 
ˈprɒspə 
ˈhændld baɪ ˈdɛdɪkeɪtɪd ˈspɛʃəlɪsts
pəʊˈtɛnʃəl ˈbɪznɪs ˈpɜːsn 
nju(ː)ˈɑːnsɪz
dɪsˈpleɪ ˈliːdəʃɪp ˈkwɒlɪtiz
dɪˈsaɪsɪv
pəˈzɛs ˈʤɛnərəli əˈbʌv-ˈævərɪʤ ɪnˈtɛlɪʤəns
ˌɒntrəprəˈnɜː 
ˈfeɪməsli 
ˈhaɪəd ˈkwɒlɪti ˈspɛʃəlɪsts 
praɪˈɒrɪˌtaɪzd 
ɪˈfɛktɪv ˈliːdə 
ˈməʊtɪveɪt hɪz ˌɛmplɔɪˈiːz wɛl
kiː tuː səkˈsɛs 
sɛgˈmɛntɪŋ ə ˈbɪznɪs 
ˈʌndə ðə ˈkeɪpəbl hændz ɒv 
ˈvɪʒnəri ˈliːdə
ɪnˈfɔːm 
nɒt æz ɪˈsɛnʃəl æz 
ˈmænɪʤmənt ˈkwɒlɪtiz
aɪˈdɪəl 
strɛŋθs ænd ˈwiːknɪsɪz 
brɪŋz təˈgɛðə 
strɒŋ ˈkɒmplɪmənts

Vocabulary Practice

Remember and fill in the blanks:

Many people claim that a k___________________t to success in the b___________________d is a f_________________________________h. In my opinion, although there is some truth to this, it is not a c___________________r.

P_____________________________s of the importance of math argue its u______________s in a v_____________________________s. For all business m__________s, mathematics courses in university are a r__________________t for g_____________________n. This is because it is essential not only for those r_________________________s or shop to be able to do good b__________________g but also as a f__________________________l for W______________________s, b_________s, e________________s, a_______________s, and m___________s. Without a s______________________g of the m_________________________________g the d____________________g in those f__________s it is difficult to t___________________e and e_____l.

N________________s, there are more v______________s to business success. The math a business needs to p___________r can be h___________________________s. It is more important for a p______________________n to understand the n____________s of the market, d________________________s, be d___________e, and p___________________________________________e. A good example of this would be an e____________r like Steve Jobs. He f____________y only h__________________________s and p_______________d for himself learning how to be an e_______________r and m______________________l. The k________________s is therefore s_____________________s into different areas all u_______________________________f a v________________r.

In conclusion, mathematical ability can help i__________m businesses but it is n________________________s other m_________________________s. The i______l business person has an understanding of their s________________________________s and b________________r a team of s________________________s.

Listening Practice

Learn more about this topic in the video below and practice with these activities:

Reading Practice

Read more about this topic and use these ideas to practice:

https://www.theatlantic.com/education/archive/2013/10/the-myth-of-im-bad-at-math/280914/

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam:

Numbers

  1. Do you have a favourite number?
  2. Will you use numbers at work in the future?
  3. Were you good at math when you were younger?
  4. Do you think numbers are important?

Writing Practice

Practice with the related topic below and then check with my sample answer:

Some think that climate change reforms will negatively affect business. Others feel they are an opportunity for businesses.

Discuss both sides and give your own opinion.

IELTS Essay: Advertising

IELTS Essay: Advertising

This is an IELTS writing task 2 sample answer essay on the topic of advertising from the real IELTS exam.

Please consider supporting my efforts to creative high quality IELTS materials for students around the world by signing up for my Patreon (and so you won’t miss out on any of my exclusive IELTS Ebooks)!

Dave

IELTS Essay: Advertising

Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative.

Discuss both sides and give your own opinion.

As advertising becomes increasingly invasive, there has been an increase in debates concerning its effects. In my opinion, advertising is on the whole a negative due to its impact on the average individual, though it is clearly beneficial for businesses.

It is hard to argue against the positive boon that advertising has brought to a variety of industries. In the 1950s and 60s, the growth of American advertising in particular ushered in an age of rampant commercial opportunity. Corporations ranging from automoblie manufacturers to airlines to soft drink companies took advantage of the emerging medium of television to reach wider audiences. By appealing to basic human psychology, they were able to tap into a nearly limitless market that eventually expanded globally and is now supported by ruthlessly efficient and profitable online marketing methods.

Nonetheless, advertising mainly serves to distract and entice. The purpose of advertisements is not simply to inform. Consumers can find information about products from a number of sources of their own volition. Advertising attracts individuals and creates new desires that distract from healthier modes of living. For example, the average person would be better served by eating a healthy diet and exercising regularly. However, ubiquitous advertisements for fast food make this difficult, in some cases impossible, to achieve. Generalised across a range of consumer products, it is clear that people are being drawn unhealthily towards their worst impulses.

In conclusion, the benefits of advertising for the business world do not outweigh its psychological impact on the average citizen. A world without advertising is not feasible but it is still possible to limit one’s exposure.

Analysis

1. As advertising becomes increasingly invasive, there has been an increase in debates concerning its effects. 2. In my opinion, advertising is on the whole a negative due to its impact on the average individual, though it is clearly beneficial for businesses.

  1. Paraphrase the overall essay topic.
  2. Write a clear opinion. Read more about introductions here.

1. It is hard to argue against the positive boon that advertising has brought to a variety of industries. 2. In the 1950s and 60s, the growth of American advertising in particular ushered in an age of rampant commercial opportunity. 3. Corporations ranging from automoblie manufacturers to airlines to soft drink companies took advantage of the emerging medium of television to reach wider audiences. 4. By appealing to basic human psychology, they were able to tap into a nearly limitless market that eventually expanded globally and is now supported by ruthlessly efficient and profitable online marketing methods.

  1. Write a topic sentence with a clear main idea at the end.
  2. Explain your main idea.
  3. Develop it with specific detail as fully as possible.
  4. Continue to develop it and don’t change to a new idea.

1. Nonetheless, advertising mainly serves to distract and entice. 2. The purpose of advertisements is not simply to inform. 3. Consumers can find information about products from a number of sources of their own volition. 4. Advertising attracts individuals and creates new desires that distract from healthier modes of living. 5. For example, the average person would be better served by eating a healthy diet and exercising regularly. 6. However, ubiquitous advertisements for fast food make this difficult, in some cases impossible, to achieve. 7. Generalised across a range of consumer products, it is clear that people are being drawn unhealthily towards their worst impulses.

  1. Write a new topic sentence with a new main idea at the end.
  2. Explain your new main idea.
  3. Continue with your explanation if you need to.
  4. Start developing your idea.
  5. Use a specific example.
  6. Develop the example.
  7. Fully.

1. In conclusion, the benefits of advertising for the business world do not outweigh its psychological impact on the average citizen. 2. A world without advertising is not feasible but it is still possible to limit one’s exposure.

  1. Summarise your main ideas.
  2. Include a final thought. Read more about conclusions here.

Vocabulary

What do the words in bold below mean?

As advertising becomes increasingly invasive, there has been an increase in debates concerning its effects. In my opinion, advertising is on the whole a negative due to its impact on the average individual, though it is clearly beneficial for businesses.

It is hard to argue against the positive boon that advertising has brought to a variety of industries. In the 1950s and 60s, the growth of American advertising in particular ushered in an age of rampant commercial opportunity. Corporations ranging from automoblie manufacturers to airlines to soft drink companies took advantage of the emerging medium of television to reach wider audiences. By appealing to basic human psychology, they were able to tap into a nearly limitless market that eventually expanded globally and is now supported by ruthlessly efficient and profitable online marketing methods.

Nonetheless, advertising mainly serves to distract and entice. The purpose of advertisements is not simply to inform. Consumers can find information about products from a number of sources of their own volition. Advertising attracts individuals and creates new desires that distract from healthier modes of living. For example, the average person would be better served by eating a healthy diet and exercising regularly. However, ubiquitous advertisements for fast food make this difficult, in some cases impossible, to achieve. Generalised across a range of consumer products, it is clear that people are being drawn unhealthily towards their worst impulses.

In conclusion, the benefits of advertising for the business world do not outweigh its psychological impact on the average citizen. A world without advertising is not feasible but it is still possible to limit one’s exposure.

Answers

increasingly invasive more and more personal

debates concerning controversy around

on the whole in general

average individual normal person

clearly beneficial definitely good for

hard to argue against difficult to disagree with

boon good for

variety of industries many types of

ushered in an age of rampant commercial opportunity started an era of more business

ranging from including

manufacturers makers

took advantage exploited

emerging medium new type

reach wider audiences find more people

appealing attractive

basic human psychology how people think

tap into exploit

nearly limitless market unlimited potential

eventually expanded globally after a while became international

supported by ruthlessly efficient backed up by useful

profitable making money

nonetheless regardless

distract take attention from

entice pull in

inform give information about

of their own volition their own choice

attracts entices

healthier modes of living ways of being healthy

better served is better for

regularly usually

ubiquitous common

in some cases impossible sometimes can’t be

achieve accomplish

generalised applies to lots of

drawn unhealthily towards their worst impulses enticed to do bad things

business world industry

outweigh stronger than

psychological impact effect on one’s mind

not feasible impossible

limit extent

exposure open to

Pronunciation

ɪnˈkriːsɪŋli ɪnˈveɪsɪv 
dɪˈbeɪts kənˈsɜːnɪŋ 
ɒn ðə həʊl 
ˈævərɪʤ ˌɪndɪˈvɪdjʊəl 
ˈklɪəli ˌbɛnɪˈfɪʃəl 
hɑːd tuː ˈɑːgjuː əˈgɛnst 
buːn 
vəˈraɪəti ɒv ˈɪndəstriz 
ˈʌʃəd ɪn ən eɪʤ ɒv ˈræmpənt kəˈmɜːʃəl ˌɒpəˈtjuːnɪti 
ˈreɪnʤɪŋ frɒm 
ˌmænjʊˈfækʧərəz 
tʊk ədˈvɑːntɪʤ 
ɪˈmɜːʤɪŋ ˈmiːdiəm 
riːʧ ˈwaɪdər ˈɔːdiənsɪz 
əˈpiːlɪŋ 
ˈbeɪsɪk ˈhjuːmən saɪˈkɒləʤi 
tæp ˈɪntuː 
ˈnɪəli ˈlɪmɪtlɪs ˈmɑːkɪt 
ɪˈvɛnʧəli ɪksˈpændɪd ˈgləʊbəli 
səˈpɔːtɪd baɪ ˈruːθlɪsli ɪˈfɪʃənt 
ˈprɒfɪtəbl 
ˌnʌnðəˈlɛs 
dɪsˈtrækt 
ɪnˈtaɪs 
ɪnˈfɔːm 
ɒv ðeər əʊn vəʊˈlɪʃən 
əˈtrækts 
ˈhɛlθɪə məʊdz ɒv ˈlɪvɪŋ 
ˈbɛtə sɜːvd 
ˈrɛgjʊləli 
ju(ː)ˈbɪkwɪtəs 
ɪn sʌm ˈkeɪsɪz ɪmˈpɒsəbl 
əˈʧiːv 
ˈʤɛnərəlaɪzd 
drɔːn ʌnˈhɛlθɪli təˈwɔːdz ðeə wɜːst ˈɪmpʌlsɪz 
ˈbɪznɪs wɜːld 
aʊtˈweɪ 
ˌsaɪkəˈlɒʤɪkəl ˈɪmpækt 
nɒt ˈfiːzəbl 
ˈlɪmɪt 
ɪksˈpəʊʒə 

Vocabulary Practice

Remember and fill in the blanks:

As advertising becomes i_____________________e, there has been an increase in d____________________g its effects. In my opinion, advertising is o_________________e a negative due to its impact on the a_________________l, though it is c_________________l for businesses.

It is h__________________t the positive b____n that advertising has brought to a v___________________s. In the 1950s and 60s, the growth of American advertising in particular u__________________________________________________y. Corporations r_________________m automoblie m________________s to airlines to soft drink companies t______________e of the e_________________m of television to r____________________s. By a_____________g to b__________________________y, they were able to t__________o a n______________________t that e_______________________y and is now s_________________________________t and p____________e online marketing methods.

N_____________s, advertising mainly serves to d_________t and e_______e. The purpose of advertisements is not simply to i_______urces o______________________n. Advertising a________s individuals and creates new desires that distract from h_________________________g. For example, the average person would be b_______________d by eating a healthy diet and exercising r_________y. However, u_____________s advertisements for fast food make this difficult, i____________________________e, to a_________e. G______________d across a range of consumer products, it is clear that people are being d____________________________________________________s.

In conclusion, the benefits of advertising for the b_____________d do not o_________h its p_____________________t on the average citizen. A world without advertising is n______________e but it is still possible to l________t one’s e___________e.

Listening Practice

Learn more about this topic in the video below and practice with these activities:

Reading Practice

Read more about this topic and use these ideas to practice:

https://www.wired.com/story/why-dont-we-just-ban-targeted-advertising/

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam:

Beauty

  1. What is beauty for you? 
  2. Do you think the media influences our idea of beauty? 
  3. Do you think advertisements portrayal of beauty is correct? 
  4. How has people’s idea of beauty changed over the last few decades?
  5. Do you think beauty only relates to a person’s appearance? 

Writing Practice

Practice with the related topic below and then check with my sample answer:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.