This is an IELTS writing task 2 sample answer essay from the general training exam on the topic of father from the real IELTS exam.
Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks – you can even sign up for private live lessons with me!
Dave
IELTS Essay: Fathers
Some think that fathers should have time off from work after the birth of a child.
To what extent do you agree or disagree?
Many now suggest that both mothers and fathers deserve leave from work after the birth of a child. In my opinion, though time off work for fathers is not as justified as it is for mothers, this policy is forward-thinking and advisable.
Critics of such a policy claim that there is little physical justification for paternity leave. Few would argue that women should have time off in order to both establish an emotional connection with their child and to recover their physical strength for work. Men, however, do not suffer physical side-effects and therefore do not need time to recuperate before returning to work. They may require a period of time for emotional recovery but this claim is tenuous and difficult to support with clear evidence. Therefore, the norm in most countries is to prioritize workplace productivity and provide little or no contractually obligated paternity leave.
However, fathers need time with their children and spouse to form strong emotional bonds for the good of all family members. In past generations, taking care of children and the home was the domain of mothers and men were defined primarily as earners. The recent shift in society that sees more women entering the workforce also recognizes for the emotional needs of men and its importance for the entire family unit. Research has shown that the single most important element of healthy childhood development is a loving and supportive home environment. The consequence is that fathers are now expected to be more involved in the child-rearing process. By staying home for several weeks or months after birth, they can become more active, helpful participants.
In conclusion, despite the lack of physical justification, paternal leave is crucial for emotional reasons. When possible, governments and employers should advocate and extend this privilege to both parents equally.
Analysis
1. Many now suggest that both mothers and fathers deserve leave from work after the birth of a child. 2. In my opinion, though time off work for fathers is not as justified as it is for mothers, this policy is forward-thinking and advisable.
Paraphrase the overall essay topic.
Write a clear opinion. Read more about introductions here.
1. Critics of such a policy claim that there is little physical justification for paternity leave. 2. Few would argue that women should have time off in order to both establish an emotional connection with their child and to recover their physical strength for work. 3. Men, however, do not suffer physical side-effects and therefore do not need time to recuperate before returning to work. 4. They may require a period of time for emotional recovery but this claim is tenuous and difficult to support with clear evidence. 5. Therefore, the norm in most countries is to prioritize workplace productivity and provide little or no contractually obligated paternity leave.
Write a topic sentence with a clear main idea at the end.
Explain your main idea.
Develop it with specific or hypothetical examples.
Keep developing it fully.
Extend even more for a higher task achievement mark.
1. However, fathers need time with their children and spouse to form strong emotional bonds for the good of all family members. 2. In past generations, taking care of children and the home was the domain of mothers and men were defined primarily as earners. 3. The recent shift in society that sees more women entering the workforce also recognizes for the emotional needs of men and its importance for the entire family unit. 4. Research has shown that the single most important element of healthy childhood development is a loving and supportive home environment. 5. The consequence is that fathers are now expected to be more involved in the child-rearing process. 6. By staying home for several weeks or months after birth, they can become more active, helpful participants.
Write a new topic sentence with a new main idea at the end.
Explain your new main idea.
Include specific details and examples.
Continue developing it…
as fully as possible!
Relate back to the overall topic.
1. In conclusion, despite the lack of physical justification, paternal leave is crucial for emotional reasons. 2. When possible, governments and employers should advocate and extend this privilege to both parents equally.
Summarise your main ideas.
Include a final thought. Read more about conclusions here.
Vocabulary
What do the words in bold below mean?Make some notes on paper to aid memory and then check below.
Many now suggest that both mothers and fathers deserve leave from work after the birth of a child. In my opinion, though time off work for fathers is not as justified as it is for mothers, this policy is forward-thinking and advisable.
Critics of such a policy claim that there is little physical justification for paternity leave. Few would argue that women should have time off in order to both establish an emotional connection with their child and to recover their physical strength for work. Men, however, do not suffer physical side-effects and therefore do not need time to recuperate before returning to work. They may require a period of time for emotional recovery but this claim is tenuous and difficult to support with clear evidence. Therefore, the norm in most countries is to prioritize workplace productivity and provide little or no contractually obligated paternity leave.
However, fathers need time with their children and spouse to form strong emotional bonds for the good of all family members. In past generations, taking care of children and the home was the domain of mothers and men were defined primarily as earners. The recent shift in society that sees more women entering the workforce also recognizes for the emotional needs of men and its importance for the entire family unit. Research has shown that the single most important element ofhealthy childhood development is a loving and supportive home environment. The consequence is that fathers are now expected to be more involved in the child-rearing process. By staying home for several weeks or months after birth, they can become more active, helpful participants.
In conclusion, despite the lack of physical justification, paternal leave is crucial for emotional reasons. When possible, governments and employers should advocate and extend this privilege to both parents equally.
Answers
For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:
suggest advise
deserve should get
leave from work not have to work for a while
birth of a child when a kid is born
time off work paid leave
is not as justified as it is for not as much of a reason for
policy idea
forward-thinking progressive
advisable good idea
critics people who are against this idea
policy claim idea argue that
little physical justification not much reason for it based on the body
paternity leave time off work for fathers
argue claim
in order to so that
establish create
emotional connection interpersonal relationship
recover get better
physical strength body health
suffer physical side-effects weakened body
therefore thus
recuperate recover, get better
returning going back
require need
period space of time
emotional recovery feeling better mentally
claim argue
tenuous not strong
support reason for
clear evidence good support
norm normal practice
prioritize workplace productivity consider the company more important
provide little not give much
contractually obligated have to do because of what the contract says
spouse wife/husband
form strong emotional bonds have a good relationship with
family members people in the family
in past generations years before
taking care of children looking after kids
domain control over
defined primarily as earners just make money
recent shift new change
entering going into
workforce being employed
recognizes notices
emotional needs mental requirements
importance relevance
entire family unit whole family
research has shown that studies indicate that
single most important element of the biggest part of
I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:
Many now s__________t that both mothers and fathers d_______e l________________k after the b______________d. In my opinion, though t_____________k for fathers i_________________________r mothers, this p________y is f_____________g and a_____________e.
C_______s of such a p___________m that there is l_________________________n for p________________e. Few would a______e that women should have time off i______________o both e__________h an e___________________n with their child and to r________r their p_____________________h for work. Men, however, do not s_________________________s and t__________e do not need time to r____________e before r____________g to work. They may r__________e a p________d of time for e______________y but this c_______m is t_________s and difficult to s________t with c_______________e. Therefore, the n_____m in most countries is to p________________________________y and p_____________e or no c_____________________d paternity leave.
However, fathers need time with their children and s________e to f__________________________s for the good of all f__________________s. I___________________s, t_________________________n and the home was the d__________n of mothers and men were d______________________________s. The r______________t in society that sees more women e_____________g the w_____________e also r______________s for the e_________________s of men and its i_____________e for the e_________________t. R______________________t the s__________________________________fh_______________________________t is a l__________g and s_____________________________________t. The c_____________e is that fathers are now e______________d to be more i__________d in the c________________________s. By staying home for several weeks or months after birth, they can become more a_________e, h_________________________s.
In conclusion, d____________e the l_____k of physical justification, paternal leave is crucial for emotional reasons. W_____________e, governments and e____________s should a_____________e and e____________d this p___________e to both parents equally.
Listening Practice
Learn more about this topic by watching videos from The New York Times YouTube channel below and practice with these activities:
This is an IELTS writing task 2 sample answer essay on the topic of traditional clothing and influcence of western fashion from the real IELTS exam.
Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks – you can even sign up for private live lessons with me!
Dave
IELTS Essay: Traditional Clothing
In many countries, people now wear western-style dress such as suits and jeans rather than traditional clothing.
Why is this?
Is this a positive or negative development?
It has become increasingly common in recent years for individuals globally to dress in western-influenced clothing. In my opinion, this is a natural result of corporate and cultural globalization and is broadly negative.
The main cause of this phenomenon is globalization. This relates firstly to culture. The growth of the media industry generally and online media more specifically has spread primarily American cultural values. Individuals living in distant nations watch the latest blockbuster Hollywood movies, listen to the same singers and emulate their lifestyle choices including fashion. Secondly, mass production enables this homogeneity. Hundreds of years ago, consumers had no choice other than to buy clothes produced by local artisans. Now, companies like Louis Vuitton and Tommy Hilfiger can fabricate identical items of clothing to be shipped globally at affordable prices, forcing many local businesses into bankruptcy.
The positive side of this trend, lower prices and potential inspiration from western fashion, are largely overshadowed by the injurious impact on cultural diversity. For example, in many parts of Asia, there are the rich cultural traditions of various ethnic minorities. These skilled garment-makers follow traditions dating back hundreds of years. The clothing produced is not only beautiful, but also more environmentally friendly and unique. However, these days few local residents are interested as they prefer wealthy western fashion brands that showcase their social status. The result is that the values being espoused by fashion are material wealth and appearances rather than tradition, culture, and artistic skill.
In conclusion, western fashion trends are ubiquitous today due to the effects of globalization and this represents a negative shift in values. Individuals should therefore strive to ignore these trends and purchase clothes that express their culture better when possible.
Analysis
1. It has become increasingly common in recent years for individuals globally to dress in western-influenced clothing. 2. In my opinion, this is a natural result of corporate and cultural globalization and is broadly negative.
Paraphrase the overall essay topic.
Write a clear opinion. Read more about introductions here.
1. The main cause of this phenomenon is globalization. 2. This relates firstly to culture. 3. The growth of the media industry generally and online media more specifically has spread primarily American cultural values. 4. Individuals living in distant nations watch the latest blockbuster Hollywood movies, listen to the same singers and emulate their lifestyle choices including fashion. 5. Secondly, mass production enables this homogeneity. 6. Hundreds of years ago, consumers had no choice other than to buy clothes produced by local artisans. 7. Now, companies like Louis Vuitton and Tommy Hilfiger can fabricate identical items of clothing to be shipped globally at affordable prices, forcing many local businesses into bankruptcy.
Write a topic sentence with a clear main idea at the end.
Explain your main idea.
Develop it with specific or hypothetical examples.
Keep developing it fully.
Extend with some short sentences as well.
State the furthest possible result.
The more you can add, the higher your task achievement score.
1. The positive side of this trend, lower prices and potential inspiration from western fashion, are largely overshadowed by the injurious impact on cultural diversity. 2. For example, in many parts of Asia, there are the rich cultural traditions of various ethnic minorities. 3. These skilled garment-makers follow traditions dating back hundreds of years. 4. The clothing produced is not only beautiful, but also more environmentally friendly and unique. 5. However, these days few local residents are interested as they prefer wealthy western fashion brands that showcase their social status. 6. The result is that the values being espoused by fashion are material wealth and appearances rather than tradition, culture, and artistic skill.
Write a new topic sentence with a new main idea at the end.
Explain your new main idea.
Include specific details and examples.
Continue developing it…
as fully as possible!
Continue the example.
1. In conclusion, western fashion trends are ubiquitous today due to the effects of globalization and this represents a negative shift in values. 2. Individuals should therefore strive to ignore these trends and purchase clothes that express their culture better when possible.
Summarise your main ideas.
Include a final thought. Read more about conclusions here.
Vocabulary
What do the words in bold below mean?Make some notes on paper to aid memory and then check below.
It has become increasingly common in recent years for individuals globally to dress in western-influenced clothing. In my opinion, this is a natural result ofcorporate and cultural globalization and is broadly negative.
The main cause of this phenomenon is globalization. This relates firstly to culture. The growth of the media industry generally and online media more specifically has spread primarily American cultural values. Individuals living in distant nations watch the latest blockbuster Hollywood movies, listen to the same singers and emulate their lifestyle choices including fashion. Secondly, mass production enables this homogeneity. Hundreds of years ago, consumers had no choice other than to buy clothes produced by local artisans. Now, companies like Louis Vuitton and Tommy Hilfiger can fabricate identical items of clothing to be shipped globally at affordable prices, forcing many local businesses into bankruptcy.
The positive side of this trend, lower prices and potential inspiration from western fashion, are largely overshadowed by the injurious impact on cultural diversity. For example, in many parts of Asia, there are the rich cultural traditions of various ethnic minorities. These skilled garment-makersfollow traditions dating back hundreds of years. The clothing produced is not only beautiful, but also more environmentally friendly and unique. However, these days few local residents are interested as they prefer wealthy western fashion brands that showcase their social status. The result is that the values being espoused by fashion are material wealth and appearances rather thantradition, culture, and artistic skill.
In conclusion, western fashion trends are ubiquitous today due to the effects of globalization and this represents a negative shift in values. Individuals should therefore strive to ignore these trends and purchase clothes that express their culture better when possible.
Answers
For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:
increasingly common more and more pervasive
globally around the world
dress clothing
western-influenced clothing clothes from America, Europe
natural result of logical consequence of
corporate companies, business
cultural globalization cultures becoming the same around the world
broadly negative mostly bad
main cause primary catalyst
phenomenon development
relates firstly has to do with first of all
growth development
media industry news, websites, etc.
generally overall
online media websites, social media, etc.
more specifically in detail
spread primarily sent out mostly
cultural values traditions
distant nations far away countries
latest blockbuster Hollywood movies big movies from America
singers musicians
emulate copy
lifestyle choices decisions about how someone lives
fashion clothing
mass production making lots of something through factories
enables allows for
homogeneity all the same
hundreds of years ago since before the 1800s
consumers people buying things
produced by local artisans made by artists from this country
fabricate identical items of clothing create the same piece of fashion
shipped globally sent around the world
affordable prices cheap
forcing making
local businesses companies from this country
bankruptcy being driven out of business
positive side beneficial part
lower prices cheaper
potential inspiration possible influence
largely overshadowed mostly stronger than
injurious impact bad effect
cultural diversity different kinds of culture
rich cultural traditions important arts and crafts and fashions from the past
ethnic minorities groups of people
skilled garment-makers good tailors
follow traditions dating back hundreds use old techniques
not only … but also including
environmentally friendly good for nature
unique special
residents people living there
interested care about
prefer like better
wealthy western fashion brands famous clothing makers
showcase demonstrate
social status how you are regarded by other people
I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:
It has become i__________________________n in recent years for individuals g_____________y to d_____s in w__________________________g. In my opinion, this is a n___________________fc_____________e and c___________________n and is b__________________e.
The m______________e of this p_____________n is globalization. This r_________________y to culture. The g__________h of the m________________________________y and o__________________a m_______________________y has s______________________y American c__________________________s. Individuals living in d_______________s watch the l__________________________________s, listen to the same s___________s and e____________e their l____________________s including f____________n. Secondly, m____________________n e___________s this h_________________y. H________________o, c_______________s had no choice other than to buy clothes p__________________________s. Now, companies like Louis Vuitton and Tommy Hilfiger can f_________________________________g to be s____________________y at a____________________s, f________________g many l__________________s into b__________y.
The p_________________e of this trend, l______________s and p________________________n from western fashion, are l_________________________d by the i______________________t on c__________________________y. For example, in many parts of Asia, there are the r_________________________s of various e_____________________s. These s______________________sf______________________s d_______________________s of years. The clothing produced is n_________y beautiful, b_________o more e________________________y and u__________e. However, these days few local r______________s are i_______________d as they p_________r w_________________________________s that s_____________e their s__________________s. The r__________t is that the v_________s being e_______________d by fashion are m_________________h and a_____________________s r_________________nt_____________n, culture, and a_______________l.
In conclusion, western fashion trends are u_______________s today d_______o the effects of globalization and this r____________s a n___________________s. Individuals should t_______________e to i__________e these trends and p__________e clothes that e_________s their culture better w____________e.
Listening Practice
Learn more about this topic by watching videos from The New York Times YouTube channel below and practice with these activities:
This is an IELTS writing task 1 sample answer essay on the topic of a map of a science park from the real IELTS exam.
Find all the most recent task 1 topics here and my full IELTS Ebooks here.
Dave
IELTS Essay Task 1: Science Park Map
The maps below show a science park in 2008 and the same park today.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
The maps detail alterations to a science park dating back to 2008. Looking from an overall perspective, it is readily apparent that the park has expanded to include more areas for research, education and improved accessibility.
Considering initially the northern end of the park, in 2008 there was considerable untouched natural land that has now been replaced with a research and development center (the reception area was also removed in favor of a university hub, while the adjacent offices remain the same). South of these new facilities, the car park has reduced in size, the business units are unchanged, and, most significantly, the cyber security building has been enlarged, overtaking previously undeveloped land.
In the southern section of the park, the circular IT centre has been transformed into an innovation centre and there is a new train station on the southernmost tracks with walkways branching off to various facilities. Finally, there are additional biking routes along an eastern road and running through the centre of the park past the car park and new buildings as well as a bus stop on the eastern side of campus.
Analysis
1. The maps detail alterations to a science park dating back to 2008. 2. Looking from an overall perspective, it is readily apparent that the park has expanded to include more areas for research, education and improved accessibility.
Paraphrase the overall essay topic.
Write a general over for the map. Include the major changes and group them generally.
1. Considering initially the northern end of the park, in 2008 there was considerable untouched natural land that has now been replaced with a research and development center (the reception area was also removed in favor of a university hub, while the adjacent offices remain the same). 2. South of these new facilities, the car park has reduced in size, the business units are unchanged, and, most significantly, the cyber security building has been enlarged, overtaking previously undeveloped land.
Begin to describe the changes.
Be sure to compare as much as possible.
1. In the southern section of the park, the circular IT centre has been transformed into an innovation centre and there is a new train station on the southernmost tracks with walkways branching off to various facilities. 2. Finally, there are additional biking routes along an eastern road and running through the centre of the park past the car park and new buildings as well as a bus stop on the eastern side of campus .
Switch to another part of the map.
Don’t include any opinion and don’t forget any areas.
Vocabulary
What do the words in bold below mean?Take some notes on a piece of paper to aid your memory:
The maps detail alterations to a science parkdating back to 2008. Looking from an overall perspective, it is readily apparent that the park has expanded to include more areas for research, education and improved accessibility.
Considering initially the northern end of the park, in 2008 there was considerable untouched natural land that has now been replaced with a research and development center (the reception area was also removed in favor of a university hub, while the adjacent offices remain the same). South of these new facilities, the car park has reduced in size, the business units are unchanged, and, most significantly, the cyber security building has been enlarged, overtaking previously undeveloped land.
In the southern section of the park, the circular IT centre has been transformed into an innovation centre and there is a new train station on the southernmost tracks with walkways branching off to various facilities. Finally, there are additional biking routes along an eastern road and running through the centre of the park past the car park and new buildings as well as a bus stop on the eastern side of campus .
Answers
Try to write down or think of an antonym/opposite word for further practice:
detail show
alterations changes
science park place to learn about science and technology
dating back to returning to
looking from an overall perspective, it is readily apparent that overall
expanded increased in size
include has inside it
areas places
research learning about
education places for learning
improved accessibility easy to get there
considering initially looking first of all at
northern end top part
considerable untouched natural land lots of area not developed yet
replaced with removed for
research and development center place to learn and study
reception area area to welcome people
removed taken away
hub central area
adjacent next to
remain the same unchanged
south of lower part
reduced in size gets smaller
business units places to do business
unchanged the same
most significantly most importantly
cyber security building place for online safety
enlarged made bigger
overtaking previously undeveloped land usurping untouched natural areas
in the southern section of in the lower part of
circular as a circle
transformed into made into
innovation making new things
southernmost tracks lower train tracks
walkways places to walk
branching off going off in different directions
various facilities different buildings
finally lastly
additional biking routes along extra places to ride a bike
Remember and fill in the blanks. Note it on a piece of paper so you can remember better:
The maps d__________l a_______________s to a s_______________kd_________________o 2008. L___________________________________________________t the park has e_____________d to i_________e more a_______s for r___________h, e___________n and i___________________y.
C____________________y the n________________d of the park, in 2008 there was c_________________________________d that has now been r_______________h a r_______________________________r (the r_______________a was also r___________d in favor of a university h___b, while the a__________t offices r___________________e). S__________f these new facilities, the car park has r______________e, the b_________________s are u____________d, and, m__________________y, the c______________________g has been e__________d, o__________________________________________d.
I__________________________f the park, the c__________r IT centre has been t_________________o an i_____________n centre and there is a new train station on the s_______________________s with w___________s b_________________f to v___________________s. F__________y, there are a________________________g an eastern road and r________________h the centre of the park p_________________k and new buildings as well as a bus stop on the eastern side of campus .
Listening Practice
Listen to the related topic below and practice with these activities
This is an IELTS writing task 2 sample answer essay on the topic of the influence of ads from the real general training IELTS exam.
Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks – you can even sign up for private live lessons with me!
Dave
IELTS Essay: Influence of Ads
Consumers are faced with increasing numbers of advertisements from competing companies.
To what extent do you think are consumers are influenced by advertisements?
What measures can be taken to protect them?
Advertising is becoming increasingly pervasive and this has led some to question its influence on the average person. In my opinion, advertisements are indeed persuasive and most consumers could be better protected if governmental regulations were stricter.
Potential customers are greatly influenced, consciously and unconsciously, by advertising. The best evidence for the effectiveness of advertising does not come from scientific studies but the continued investment of powerful corporations. Corporations have become more efficient and clever in their use of advertising and this is clearly demonstrated in the growth of companies such as Facebook and Google which generate the majority of revenue from marketing. Advertisers are now able to target specific audience segments online and tailor ads to vulnerable demographics. Often these commercials and posts do not compel an immediate purchase, however, they linger subconsciously in users’ minds and contribute to overall brand awareness.
Such pervasive advertising can be countered only through laws. Individuals themselves often do not understand the threat or they lack the willpower to stay off the internet, where most advertising now occurs. Law-makers, in contrast, have the ability to enact regulations designed to ban certain kinds of advertisements and protect the general populace. For example, after United States elections in 2016, the government investigated and passed strict regulation to limit how foreign powers are able to purchase advertising space on social media to influence politics. Some of these laws should be extended more broadly to the corporate world so that, for instance, companies cannot target individuals susceptible to addictive behaviors by marketing unhealthy foods, videogames, and questionable pharmaceuticals.
In conclusion, the amount of investment in the advertising industry clearly shows the tremendous impact of marketing and federal governments are responsible for legislation. If steps are not taken, advertising may do irreparable harm to society in the future.
Analysis
1. Advertising is becoming increasingly pervasive and this has led some to question its influence on the average person. 2. In my opinion, advertisements are indeed persuasive and most consumers could be better protected if governmental regulations were stricter.
Paraphrase the overall essay topic.
Write a clear opinion. Read more about introductions here.
1. Potential customers are greatly influenced, consciously and unconsciously, by advertising. 2. The best evidence for the effectiveness of advertising does not come from scientific studies but the continued investment of powerful corporations. 3. Corporations have become more efficient and clever in their use of advertising and this is clearly demonstrated in the growth of companies such as Facebook and Google which generate the majority of revenue from marketing. 4. Advertisers are now able to target specific audience segments online and tailor ads to vulnerable demographics. 5. Often these commercials and posts do not compel an immediate purchase, however, they linger subconsciously in users’ minds and contribute to overall brand awareness.
Write a topic sentence with a clear main idea at the end.
Explain your main idea.
Develop it with specific or hypothetical examples.
Keep developing it fully.
Extend with some long sentences as well.
1. Such pervasive advertising can be countered only through laws. 2. Individuals themselves often do not understand the threat or they lack the willpower to stay off the internet, where most advertising now occurs. 3. Law-makers, in contrast, have the ability to enact regulations designed to ban certain kinds of advertisements and protect the general populace. 4. For example, after United States elections in 2016, the government investigated and passed strict regulation to limit how foreign powers are able to purchase advertising space on social media to influence politics. 5. Some of these laws should be extended more broadly to the corporate world so that, for instance, companies cannot target individuals susceptible to addictive behaviors by marketing unhealthy foods, videogames, and questionable pharmaceuticals.
Write a new topic sentence with a new main idea at the end.
Explain your new main idea.
Include specific details and examples.
Continue developing it…
as fully as possible!
1. In conclusion, the amount of investment in the advertising industry clearly shows the tremendous impact of marketing and federal governments are responsible for legislation. 2. If steps are not taken, advertising may do irreparable harm to society in the future.
Summarise your main ideas.
Include a final thought. Read more about conclusions here.
Vocabulary
What do the words in bold below mean?Make some notes on paper to aid memory and then check below.
Advertising is becoming increasingly pervasive and this has led some to question its influence on the average person. In my opinion, advertisements are indeed persuasive and most consumers could be better protected if governmental regulations were stricter.
Potential customers are greatly influenced, consciously and unconsciously, by advertising. The best evidence for the effectiveness of advertising does not come from scientific studies but the continued investment of powerful corporations. Corporations have become more efficient and clever in their use of advertising and this is clearly demonstrated in the growth of companies such as Facebook and Google which generate the majority of revenue from marketing. Advertisers are now able to target specific audience segments online and tailor ads to vulnerable demographics. Often these commercials and posts do not compel an immediate purchase, however, they linger subconsciously in users’ minds and contribute to overall brand awareness.
Such pervasive advertising can be countered only through laws. Individuals themselves often do not understand the threat or they lack the willpower to stay off the internet, where most advertising now occurs. Law-makers, in contrast, have the ability to enact regulations designed to ban certain kinds of advertisements and protect the general populace. For example, after United States elections in 2016, the government investigated and passed strict regulation to limit how foreign powers are able to purchase advertising space on social media to influence politics. Some of these laws should be extended more broadly to the corporate world so that, for instance, companies cannot target individuals susceptible to addictive behaviors by marketingunhealthyfoods, videogames, and questionable pharmaceuticals.
In conclusion, the amount of investment in the advertising industry clearly shows the tremendous impact of marketing and federal governments are responsible for legislation. If steps are not taken, advertising may do irreparable harm to society in the future.
Answers
For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:
advertising commercials, marketing, banner ads, pop-ups, etc.
increasingly pervasive more and more common
question doubt
influence impact
average person normal person
indeed persuasive in fact influential
better protected improved care
governmental regulations laws from the government
stricter more severe
potential customers possible buyers
greatly influenced significantly affected
consciously intentionally
unconsciously without knowing it is happening
best evidence clearest support
effectiveness impact
scientific studies research
continued investment further money put into
powerful corporations important companies
efficient saving time and money
clever intelligent
clearly demonstrated obviously shown
growth increase
generate create
majority most of
revenue money earned
marketing advertising
advertisers people who do advertising
target specific audience segments online located particular demographics through the internet
tailor ads create specific advertisements
vulnerable demographics weak groups of people
compel force
immediate purchase buy right away
however but
linger subconsciously hang around in the back of your mind
users’ minds brain of people online
contribute to overall brand awareness add to knowing about the company/product
pervasive common
countered fought against
laws regulations
threat risk
lack not have
willpower strength
stay off keep away from
occurs happens
law-makers politicians
in contrast however
enact regulations create laws
designed to ban meant to prevent
protect the general populace keep people safe
elections voting for politicians
investigated researched
passed strict regulation created strong laws
limit control
foreign powers governments from other countries
purchase advertising space buy ads
social media TikTok, Facebook, Instagram, etc.
politics leaders, governments, etc.
extended lengthened
broadly generally
corporate world companies
target individuals susceptible to addictive behaviors locate people who can be easily persuaded to buy things
I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:
A___________g is becoming i_______________________e and this has led some to q___________n its i_____________e on the a_____________________n. In my opinion, advertisements are i______________________e and most consumers could be b_________________d if g______________________s were s__________r.
P_________________s are g______________________d, c________________y and u_________________y, by advertising. The b__________________e for the e_________________s of advertising does not come from s___________________s but the c_______________________t of p_____________________s. Corporations have become more e__________t and c______r in their use of advertising and this is c______________________d in the g__________h of companies such as Facebook and Google which g___________e the m__________y of r__________e from m_____________g. A___________s are now able to t_____________________________________e and t_____________s to v________________________s. Often these commercials and posts do not c_________l an i____________________e, h__________r, they l_________________________y in u____________s and c__________________________________s.
Such p____________e advertising can be c_________d only through l____s. Individuals themselves often do not understand the t________t or they l____k the w____________r to s__________f the internet, where most advertising now o_________s. L_____________s, i______________t, have the ability to e______________________________n certain kinds of advertisements and p___________________________e. For example, after United States e___________s in 2016, the government i_______________d and p________________________n to l_____t how f_________________s are able to p_________________________e on s_____________a to influence p___________s. Some of these laws should be e__________d more b__________y to the c___________________d so that, for instance, companies cannot t________________________________________________________s by m__________________________s, videogames, and q__________________________s.
In conclusion, the amount of investment in the advertising industry clearly shows the t_______________________t of marketing and f______________________s are r____________e for l_______________n. I_______________________________n, advertising may do i_______________________m to society in the future.
Listening Practice
Learn more about this topic by watching videos from The New York Times YouTube channel below and practice with these activities:
This is an IELTS writing task 1 sample answer essay on the topic of a map of Pebbleton from the real IELTS exam.
Find all the most recent task 1 topics here and my full IELTS Ebooks here.
Dave
IELTS Essay: Map of Pebbleton
The maps below show Pebbleton 20 years ago and today.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
The two maps detail the town of Pebbleton 20 years in the past and in the present day. Looking from an overall perspective, it is readily apparent that the town has become more residential and offers more access for pedestrians.
The most noteworthy changes to the town relate to the expansion of housing. On the northern end of the narrow peninsula, there are now additional houses and the old fort has been replaced with a children’s playground (adjacent to a new community centre), though the lighthouse remains unchanged. South of the community centre are new tennis courts that link with a footpath (as well as Lighthouse Lane) and footbridge that connects with the school (along Coast Road) on the other side of a small river.
The final change is that a former film studio on the southwestern tip of the peninsula is presently a block of flats. The areas that have remained the same are the main roads, a playing field on the southern shore (alongside Old Fort Road), and most of the wooded space around the town.
Analysis
1. The two maps detail the town of Pebbleton 20 years in the past and in the present day. 2. Looking from an overall perspective, it is readily apparent that the town has become more residential and offers more access for pedestrians.
Paraphrase the overall essay topic.
Write a general over for the map. Include the major changes and group them generally.
1. The most noteworthy changes to the town relate to the expansion of housing. 2. On the northern end of the narrow peninsula, there are now additional houses and the old fort has been replaced with a children’s playground (adjacent to a new community centre), though the lighthouse remains unchanged. 3. South of the community centre are new tennis courts that link with a footpath (as well as Lighthouse Lane) and footbridge that connects with the school (along Coast Road) on the other side of a small river.
Begin to describe the changes.
Be sure to compare as much as possible.
Link together lots of locations on the map.
1. The final change is that a former film studio on the southwestern tip of the peninsula is presently a block of flats. 2. The areas that have remained the same are the main roads, a playing field on the southern shore (alongside Old Fort Road), and most of the wooded space around the town.
Switch to another part of the map.
Don’t include any opinion and don’t forget any areas.
Vocabulary
What do the words in bold below mean?Take some notes on a piece of paper to aid your memory:
The two maps detail the town of Pebbleton 20 years in the past and in the present day. Looking from an overall perspective, it is readily apparent that the town has become more residential and offers more access for pedestrians.
The most noteworthy changes to the town relate to the expansion of housing. On the northern end of the narrow peninsula, there are now additional houses and the old fort has been replaced with a children’s playground (adjacent to a new community centre), though the lighthouse remains unchanged. South of the community centre are new tennis courts that link with a footpath (as well as Lighthouse Lane) and footbridge that connects with the school (along Coast Road) on the other side of a small river.
The final change is that a former film studio on the southwestern tip of the peninsula is presently a block of flats. The areas that have remained the same are the main roads, a playing field on the southern shore (alongside Old Fort Road), and most of the wooded space around the town.
Answers
Try to write down or think of an antonym/opposite word for further practice:
detail show
town village
in the past before
in the present day now
Looking from an overall perspective, it is readily apparent that overall
residential for people to live
offers provides
access can get to
pedestrians people walking
most noteworthy changes biggest alterations
relate to concerning
expansion growing
housing residences
northern end top end part
narrow peninsula small piece of land surrounded by water on 3 sides
Remember and fill in the blanks. Note it on a piece of paper so you can remember better:
The two maps d_____l the t______n of Pebbleton 20 years i____________t and i________________y. L_____________________________________________________t the town has become more r____________l and o________s more a_______s for p___________s.
The m____________________________s to the town r___________o the e________n of h__________g. On the n______________d of the n________________a, there are now a_______________l houses and the o_____________t has been r_________d with a children’s playground (adjacent to a new c________________________e), though the l____________e r_____________________d. S______h of the community centre are new tennis courts that l______k with a f_____________h (a____________s Lighthouse Lane) and f____________e that c__________s with the school (along Coast Road) o______________________f a small river.
The f______________e is that a f________________o on the s_____________________p of the peninsula is p__________y a b_______________s. The a_______s that have remained the same are the m___________s, a p______________d on the s__________________e (a__________________e Old Fort Road), and most of the w________________e around the town.
Listening Practice
Listen to the related topic below and practice with these activities:
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