This is an IELTS writing task 2 sample answer essay on the topic of individuals preventing of living with climate change from the real IELTS exam.
Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks – you can even sign up for private live lessons with me!
Dave
IELTS Essay: Preventing or Living with Climate Change
Some believe that people should make efforts to fight climate change while others think it is better to learn to live with it.
Discuss both views and give your own opinion.
Many are of the opinion that individuals should accept the reality of climate change rather than try to combat it. In my opinion, certain levels of acceptance are pragmatic but it is still important to take meaningful steps.
Those who argue a passive approach point to the ineffectual impact of individuals. The vast majority of problems related to climate change cannot be countered by individual action because they primarily involve corporations and governments. For example, companies that produce packaged foods, such as potato chips and instant noodles, create far more plastic waste and industrial pollution in one day than a single person will in their entire life. Governments can make a greater different by enacting regulations to ensure that the methods of production and materials employed are more environmentally friendly. It thus follows that the average person is justified resigning themselves to the facts of climate change and living in an area that is not especially affected.
However, the combined impact of individuals highlighting climate change will influence key policy decisions. The best examples of this are in European countries such as France and Denmark where green parties hold tremendous sway in government. Individuals empower these political parties not only by voting but also through protests and consumer decisions. Even governmental bodies that are not as eco-friendly must take the environment into account when passing laws. Furthermore, corporations are now cognizant of changes in consumer behavior. Massive conglomerates such as Starbucks frequently advertise their environmental policies. This has only happened because individuals have demanded these reforms.
In conclusion, the seemingly marginal impact of individuals belies their true influence over more powerful authorities. Concerned citizens should therefore continue to vocally curb the hastening of climate change.
Analysis
1. Many are of the opinion that individuals should accept the reality of climate change rather than try to combat it. 2. In my opinion, certain levels of acceptance are pragmatic but it is still important to take meaningful steps.
Paraphrase the overall essay topic.
Write a clear opinion. Read more about introductions here.
1. Those who argue a passive approach point to the ineffectual impact of individuals. 2. The vast majority of problems related to climate change cannot be countered by individual action because they primarily involve corporations and governments. 3. For example, companies that produce packaged foods, such as potato chips and instant noodles, create far more plastic waste and industrial pollution in one day than a single person will in their entire life. 4. Governments can make a greater different by enacting regulations to ensure that the methods of production and materials employed are more environmentally friendly. 5. It thus follows that the average person is justified resigning themselves to the facts of climate change and living in an area that is not especially affected.
Write a topic sentence with a clear main idea at the end.
Explain your main idea.
Develop it with specific examples.
Keep developing it fully.
Relate it back to the overall topic.
1. However, the combined impact of individuals highlighting climate change will influence key policy decisions. 2. The best examples of this are in European countries such as France and Denmark where green parties hold tremendous sway in government. 3. Individuals empower these political parties not only by voting but also through protests and consumer decisions. 4. Even governmental bodies that are not as eco-friendly must take the environment into account when passing laws. 5. Furthermore, corporations are now cognizant of changes in consumer behavior. 6. Massive conglomerates such as Starbucks frequently advertise their environmental policies. 7. This has only happened because individuals have demanded these reforms.
Write a new topic sentence with a new main idea at the end.
Explain your new main idea.
Include specific details and examples.
Continue developing it fully!
Vary short and long sentences.
Add in more detail and results.
The further you extend your ideas, the better.
1. In conclusion, the seemingly marginal impact of individuals belies their true influence over more powerful authorities. 2. Concerned citizens should therefore continue to vocally curb the hastening of climate change.
Summarise your main ideas.
Include a final thought. Read more about conclusions here.
Vocabulary
What do the words in bold below mean?Make some notes on paper to aid memory and then check below.
Many are of the opinion that individuals should accept the reality of climate change rather than try to combat it. In my opinion, certain levels of acceptance are pragmatic but it is still important to take meaningful steps.
Those who argue a passive approachpoint to the ineffectual impact of individuals. The vast majority of problems related to climate change cannot be countered by individual action because they primarily involve corporations and governments. For example, companies that produce packaged foods, such as potato chips and instant noodles, create far more plastic waste and industrial pollution in one day than a single person will in their entire life. Governments can make a greater different by enacting regulations to ensure that the methods of production and materialsemployed are more environmentally friendly. It thus follows that the average person is justified resigning themselves to the facts of climate change and living in an area that is not especially affected.
However, the combined impact of individuals highlighting climate change will influence key policy decisions. The best examples of this are in European countries such as France and Denmark where green parties hold tremendous sway in government. Individuals empower these political parties not only by voting but also through protests and consumer decisions. Even governmental bodies that are not as eco-friendly must take the environment into account when passing laws. Furthermore, corporations are now cognizant of changes in consumer behavior. Massive conglomerates such as Starbucks frequently advertise their environmental policies. This has only happened because individuals have demanded these reforms.
In conclusion, the seemingly marginal impact of individuals belies their true influenceover more powerful authorities. Concerned citizens should therefore continue to vocally curb the hastening of climate change.
Answers
For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:
of the opinion believe
accept admit
reality truth
climate change global warming
rather than instead of
combat fight against
certain levels some degree of
acceptance admitting
pragmatic practical
take meaningful steps do real actions
argue believe
passive approach not active way
point to argue about
ineffectual impact not much effect
vast majority most of
related to concerning
countered by fought by
primarily involve corporations mostly have to do with companies
packaged foods foods in plastic/boxes
instant noodles ramen
plastic waste bags, packaging, etc.
industrial pollution hurting the environment because of production
entire life whole life
enacting regulations passing laws
ensure make sure
methods of production means of making something
materialsemployed what is used to make it
environmentally friendly good for nature
it thus follows therefore it is logical
justified reasonable
resigning themselves giving up
facts truths
not especially affected not really hurt by
combined all together
highlighting focusing on
key policy decisions choices made by governments
green parties political groups desiring environmentally friendly policies
tremendous sway a lot of influence
empower given power
political parties Republicans, Democrats, etc.
voting casting ballots in an election
protests being an activist against
consumer decisions choice by buyers
governmental bodies government organizations
eco-friendly good for nature
take the environment into account consider nature
passing laws enacting legislation
furthermore moreover
cognizant aware of
consumer behavior choices by shoppers
massive conglomerates large companies
frequently advertise often publicize
policies laws, regulations
demanded asked for strongly
reforms changes
seemingly marginal impact apparently not much effect
I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:
Many are o_______________n that individuals should a_______t the r________y of c_______________e r_______________n try to c_________t it. In my opinion, c_______________s of a____________e are p___________c but it is still important to t__________________________s.
Those who a________e a p___________________hp__________o the i_____________________t of individuals. The v_______________y of problems r______________o climate change cannot be c_________________y individual action because they p_______________________________s and governments. For example, companies that produce p_____________________s, such as potato chips and i_________________s, create far more p______________e and i_________________________n in one day than a single person will in their e_____________e. Governments can make a greater different by e_____________________s to e__________e that the m_________________________n and m________________________d are more e_____________________________y. I________________________s that the average person is j_____________d r________________________s to the f_______s of climate change and living in an area that is n_________________________d.
However, the c___________d impact of individuals h______________g climate change will influence k____________________s. The best examples of this are in European countries such as France and Denmark where g______________s hold t____________________y in government. Individuals e__________r these p_________________s not only by v________g but also through p__________s and c________________________s. Even g____________________s that are not as e__________________y must t______________________________t when p____________________s. F______________e, corporations are now c_____________t of changes in c__________________r. M_____________________s such as Starbucks f______________________e their environmental p___________s. This has only happened because individuals have d___________d these r__________s.
In conclusion, the s_____________________t of individuals b_______s their t__________________________r more p_____________________s. C_____________________s should therefore continue to v_____________b the h_____________g of climate change.
Listening Practice
Learn more about this topic in the video below and practice with these activities:
This is an IELTS writing task 1 sample answer essay on the topic of department stores and online stores in Australia from the real IELTS exam.
This one is tricky just because there is not a lot of data so I had to make it wordier to make sure that it was long enough and to be on the safe side!
Please consider supporting my efforts to creative high quality IELTS materials for students around the world by signing up for my Patreon (and so you won’t miss out on any of my exclusive IELTS Ebooks)!
Dave
IELTS Essay Task 1: Department Stores and Online Stores in Australia
The table gives information about department and online stores in Australia in 2011.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Department Stores
Online Stores
Number of Businesses
67
368
Profit (AUD)
807
863
Sales Revenue (AUD)
12,700
13,400
Growth
.4%
.6%
IELTS Essay: Department Stores and Online Stores in Australia in 2011
The table displays figures for purchase-related data comparing Australian department stores and online stores in 2011. Looking from an overall perspective, it is readily apparent that online stores were considerably more popular in terms of the number of businesses in operation though profits and revenue were relatively closer together, with online holding a small edge for each. The online stores also experienced meaningfully greater growth.
The number of businesses was overwhelmingly in favor of online stores according to the data at 368 online to just 67 physical locations. However, profit figures in Australian dollars (AUD) presented a more narrow advantage for online retail at $863 and $807 for department stores.
Concerning revenue, online purchases also displayed marginally higher final numbers. Online purchase revenue accounted for $13,400 compared to $12,700 for department locations. Finally, the growth percentage was considerably higher for online (.6%) relative to physical department stores (.4%).
Analysis
1. The table displays figures for purchase-related data comparing Australian department stores and online stores in 2011. 2. Looking from an overall perspective, it is readily apparent that online stores were considerably more popular in terms of the number of businesses in operation though profits and revenue were relatively closer together, with online holding a small edge for each. 3. The online stores also experienced meaningfully greater growth.
Paraphrase what the process shows.
Write a clear overview summarising the differences.
You might need a second sentence for your overview.
1. The number of businesses was overwhelmingly in favor of online stores according to the data at 368 online to just 67 physical locations. 2. However, profit figures in Australian dollars (AUD) presented a more narrow advantage for online retail at $863 and $807 for department stores.
Begin writing about the data for the first category.
Describe the next area and compare it to the area before.
1. Concerning revenue, online purchases also displayed marginally higher final numbers. 2. Online purchase revenue accounted for $13,400 compared to $12,700 for department locations. 3. Finally, the growth percentage was considerably higher for online (.6%) relative to physical department stores (.4%).
Write about the final other parts of the table – include everything!
Try to paraphrase some words used before as well.
Make sure nothing is missed.
Vocabulary
What do the words in bold below mean?Take some notes on a piece of paper to aid your memory:
The table displays figures for purchase-related data comparing Australian department stores and online stores in 2011. Looking from an overall perspective, it is readily apparent that online stores were considerably more popular in terms of the number of businesses in operation though profits and revenue were relatively closer together, with online holding a small edge for each. The online stores also experienced meaningfully greater growth.
The number of businesses was overwhelmingly in favor of online stores according to the data at 368 online to just 67 physical locations. However, profit figures in Australian dollars (AUD) presented a more narrow advantage for online retail at $863 and $807 for department stores.
Concerning revenue, online purchases also displayedmarginally higher final numbers. Online purchase revenue accounted for $13,400 compared to $12,700 for department locations. Finally, the growth percentage was considerably higher for online (.6%) relative to physical department stores (.4%).
Answers
Try to write down or think of an antonym/opposite word for further practice:
displays figures shows numbers
purchase-related data statistics related to buying stuff
comparing relative to
department stores places where items are sold
online stores websites and apps
Looking from an overall perspective, it is readily apparent that overall
considerably more popular much more people doing it
in terms of when it comes to
in operation open
profits money made after expenses deducted
revenue total money earned
relatively compared to
holding a small edge just a little bit more
experienced meaningfully greater growth underwent a lot more increase
overwhelmingly a lot more
in favor of with the other one higher
according to the data concerning the numbers
just only
physical locations actual places
presented shown
narrow advantage a little more
retail items being sold
concerning related to
displayedmarginally higher final numbers showing a bit higher data
Remember and fill in the blanks. Note it on a piece of paper so you can remember better:
The table d____________________s for p___________________________________g Australian d____________________s and o_________________s in 2011. L____________________________________________________________t online stores were c_________________________________________f the number of businesses i________________n though p_________s and r__________e were r___________y closer together, with online h_________________________e for each. The online stores also e_________________________________________h.
The number of businesses was o_______________y i________________f online stores a______________________a at 368 online to j______t 67 p____________________s. However, profit figures in Australian dollars (AUD) p_____________d a more n____________________e for online r_______l at $863 and $807 for department stores.
C_____________g revenue, online purchases also d______________________________________s. Online purchase revenue a______________r $13,400 c_______________o $12,700 for department locations. Finally, the growth percentage was c______________________r for online (.6%) r_______________o physical department stores (.4%).
Listening Practice
Listen to the related topic below and practice with these activities:
This is an IELTS writing task 2 sample answer essay on the topic of extinction from the real IELTS exam.
Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks – you can even sign up for private live lessons with me!
Dave
IELTS Essay: Extinction
It is a natural process for animal species to become extinct (e.g. dinosaurs, dodos, etc.). There is no reason why people should try to prevent this from happening.
Do you agree or disagree?
Some today argue that humanity should not interfere with the extinction of other species. In my opinion, this was a more legitimate argument in the past, when mankind was not the primary driving force behind this phenomenon.
Throughout history, extinction has been part of natural selection and evolution. Creatures such as the dinosaurs disappeared due to a likely cataclysmic event, but in more recent history, less adaptable species have also gone extinct. Humanity, in these cases, played either no role or one commensurate with the rest of nature. This can be seen as necessary to the work of nature. Certain species develop and prosper, while other ones do not and perish. A modern, compassionate public might view this as inhumane, but the indifferent cruelty in nature has served the historic purpose of maintaining a healthy, thriving, and diverse ecosystem.
However, contemporary human dominance must be accompanied by a larger share of responsibility. Mankind is no longer one animal among many, but the dominant species whose actions affect the majority of other animals. The most pertinent examples of this relate to deforestation and climate change. In order to sustain booming populations, production has stripped bare sections of the earth, decimating natural habitats and plunging thousands of species to the brink of extinction. The causal role of human industry necessitates taking responsibility. Moreover, there are simple steps that could be taken to preserve species and curb the effects of human progress. If countries collectively committed to moderate conservation efforts, then the earth could be restored to a more natural equilibrium.
In conclusion, though humanity was not at fault for past extinctions, the current influence of industry means that we should now take responsibility for biological diversity. Once a species disappears, it will never return.
Analysis
1. Some today argue that humanity should not interfere with the extinction of other species. 2. In my opinion, this was a more legitimate argument in the past, when mankind was not the primary driving force behind this phenomenon.
Paraphrase the overall essay topic.
Write a clear opinion. Read more about introductions here.
1. Throughout history, extinction has been part of natural selection and evolution. 2. Creatures such as the dinosaurs disappeared due to a likely cataclysmic event, but in more recent history, less adaptable species have also gone extinct. 3. Humanity, in these cases, played either no role or one commensurate with the rest of nature. 4. This can be seen as necessary to the work of nature. 5. Certain species develop and prosper, while other ones do not and perish. 6. A modern, compassionate public might view this as inhumane, but the indifferent cruelty in nature has served the historic purpose of maintaining a healthy, thriving, and diverse ecosystem.
Write a topic sentence with a clear main idea at the end.
Explain your main idea.
Develop it with specific examples.
Keep developing it fully.
Stay focused on the same main idea.
Conclude with a strong statement.
1. However, contemporary human dominance must be accompanied by a larger share of responsibility. 2. Mankind is no longer one animal among many, but the dominant species whose actions affect the majority of other animals. 3. The most pertinent examples of this relate to deforestation and climate change. 4. In order to sustain booming populations, production has stripped bare sections of the earth, decimating natural habitats and plunging thousands of species to the brink of extinction. 5. The causal role of human industry necessitates taking responsibility. 6. Moreover, there are simple steps that could be taken to preserve species and curb the effects of human progress. 7. If countries collectively committed to moderate conservation efforts, then the earth could be restored to a more natural equilibrium.
Write a new topic sentence with a new main idea at the end.
Explain your new main idea.
Include specific details and examples.
Continue developing it fully!
Vary short and long sentences.
Add in more detail and results.
The further you extend your ideas, the better.
1. In conclusion, though humanity was not at fault for past extinctions, the current influence of industry means that we should now take responsibility for biological diversity. 2. Once a species disappears, it will never return.
Summarise your main ideas.
Include a final thought. Read more about conclusions here.
Vocabulary
What do the words in bold below mean?Make some notes on paper to aid memory and then check below.
Some today argue that humanity should not interfere with the extinction of other species. In my opinion, this was a more legitimate argument in the past, when mankind was not the primary driving force behind this phenomenon.
Throughout history, extinction has been part of natural selection and evolution. Creatures such as the dinosaurs disappeared due to a likely cataclysmic event, but in more recent history, less adaptable species have also gone extinct. Humanity, in these cases, played either no role or one commensurate with the rest of nature. This can be seen as necessary to the work of nature. Certain species develop and prosper, while other ones do not and perish. A modern, compassionate public might view this as inhumane, but the indifferent cruelty in nature has served the historic purpose of maintaining a healthy, thriving, and diverse ecosystem.
However, contemporary human dominance must be accompanied by a larger share of responsibility. Mankind is no longer one animal among many, but the dominant species whose actions affect the majority of other animals. The most pertinent examples of this relate to deforestation and climate change. In order to sustain booming populations, production has stripped bare sections of the earth, decimating natural habitats and plunging thousands of species to the brink of extinction. The causal role of human industry necessitates taking responsibility. Moreover, there are simple steps that could be taken to preserve species and curb the effects of human progress. If countries collectively committed to moderate conservation efforts, then the earth could be restored to a more natural equilibrium.
In conclusion, though humanity was not at fault for past extinctions, the current influence of industry means that we should now take responsibility for biological diversity. Once a species disappears, it will never return.
Answers
For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:
humanity mankind
interfere get in the way of
extinction an animal species completely disappearing
species kind of animal
legitimate argument justified ideas
mankind humanity
primary driving force behind main source of
phenomenon happening
throughout all the way through
natural selection the way animals evolve
evolution how animals change over time
disappeared gone away
due to a likely because of probably
cataclysmic event big problem
in more recent history in the last few decades or so
less adaptable not as flexible
gone extinct completely gone
in these cases in these instances
played either no role had no effect in it
commensurate equal to
rest of nature all other plants and animals
necessary needed
develop change over time
prosper flourish
perish die out
modern new
compassionate public caring people
view opinion
inhumane cruel
indifferent cruelty not caring and mean
served did its part
historic purpose reason throughout history/the past
maintaining keeping up
thriving flourishing
diverse ecosystem lots of different plants and animals
contemporary human dominance recent era of mankind ruling
accompanied by along with
larger share of responsibility more duty
no longer not anymore
dominant most powerful
majority most of
pertinent relevant
relate to have to do with
deforestation cutting down forests
climate change global warming
sustain booming populations feed more and more people
stripped bare everything taken away
sections of the earth parts of the world
decimating natural habitats destroying animal homes
plunging thousands of species making many animals disappear
brink of extinction nearly gone
causal role the one that made it happen
necessitates requires
simple steps basic actions
preserve species keep animals live
curb the effects of human progress limit the impact of mankind
collectively committed altogether decided to
moderate conservation efforts minor changes to policies
restored to brought back to
more natural equilibrium more equal and balanced
at fault their responsibility
biological diversity different kinds of plants and animals
I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:
Some today argue that h______________y should not i_______________e with the e____________n of other s___________s. In my opinion, this was a more l______________________t in the past, when m___________d was not the p______________________________d this p_______________n.
T_______________t history, extinction has been part of n_______________n and e______________n. Creatures such as the dinosaurs d__________________________y c___________________t, but i______________________y, l___________________e species have also g___________________t. Humanity, i__________________s, p_____________________e or one c________________e with the r_______________e. This can be seen as n______________y to the work of nature. Certain species d___________p and p___________r, while other ones do not and p_________h. A m____________n, c____________________________c might v______w this as i___________e, but the i____________________y in nature has s________d the h__________________e of m______________g a healthy, t____________g, and d___________________m.
However, c_________________________________e must be a__________________y a l_____________________________y. Mankind is n____________r one animal among many, but the d_____________t species whose actions affect the m___________y of other animals. The most p_______________t examples of this r__________________________n and c__________________e. In order to s_________________________________s, production has s______________________________________h, d_________________________s and p____________________________s to the b__________________n. The c____________e of human industry n_______________s taking responsibility. Moreover, there are s_________________s that could be taken to p__________________s and c_________________________________s. If countries c_____________________d to m_________________________s, then the earth could be r_____________o a m__________________________m.
In conclusion, though humanity was not a__________t for past extinctions, the current influence of industry means that we should now take responsibility for b____________________y. Once a species disappears, it will never r________n.
Listening Practice
Learn more about this topic in the video below and practice with these activities:
Practice with the related IELTS essay topic below:
Some people say that the main environmental problem of our time is the loss of particular species of plants and animals. Others say that there are more important environmental problems.
Discuss both these views and give your own opinion.
This is an IELTS writing task 2 sample answer essay on the topic of the effects of advertising from the real IELTS exam.
Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks – you can even sign up for private live lessons with me!
Dave
IELTS Essay: Effects of Advertisements
People are annoyed or entertained by advertising but they are not affected by advertisements when making shopping decisions.
To what extent you agree or disagree?
Many believe that advertising does not influence actual buying decisions. In my opinion, though this may be true in the majority of instances, advertising is nonetheless extremely effective.
Those who feel that advertising serves little useful purpose can point to the most typical response from consumers. Whether they are on the internet, on television, or in real life, most individuals endeavor to skip or ignore ads. There are only isolated cases when a shopper will see an ad and as a direct result make a purchase. For example, YouTube advertisements have included a feature to “skip ads” that has become an automatic response from nearly every viewer. Even when forced to watch ads, such as in the cinema before a film starts, consumers are unlikely to remember the products or services and there is a strong chance they will take out their phones to completely shut out distracting commercials.
Nonetheless, advertisements have a limited yet powerful efficacy. The strongest evidence for this comes from the enduring health of the advertising industry. This flourishing is because advertisements only need to yield results occasionally in order to be successful. For example, a fast food company such as McDonald’s or KFC might run an advertisement with the profitable expectation of only converting 1% of viewers, accepting the 99% failure rate as part of the business. Moreover, the 1% who make an immediate purchase are only one piece of the overall strategy. Advertising raises brand awareness and may lead to later consumption and even have a subliminal effect that is difficult to trace.
In conclusion, advertising is not designed to effective at all times but instead to slowly influence and achieve the occasional success. In the aggregate, it is worthwhile for corporations to advertise even if the most common outcome is to be ignored.
Analysis
1. Many believe that advertising does not influence actual buying decisions. 2. In my opinion, though this may be true in the majority of instances, advertising is nonetheless extremely effective.
Paraphrase the overall essay topic.
Write a clear opinion. Read more about introductions here.
1. Those who feel that advertising serves little useful purpose can point to the most typical response from consumers. 2. Whether they are on the internet, on television, or in real life, most individuals endeavor to skip or ignore ads. 3. There are only isolated cases when a shopper will see an ad and as a direct result make a purchase. 4. For example, YouTube advertisements have included a feature to “skip ads” that has become an automatic response from nearly every viewer. 5. Even when forced to watch ads, such as in the cinema before a film starts, consumers are unlikely to remember the products or services and there is a strong chance they will take out their phones to completely shut out distracting commercials.
Write a topic sentence with a clear main idea at the end.
Explain your main idea.
Develop it with specific examples.
Keep developing it fully.
You can have some long sentences like this to really argue your point.
1. Nonetheless, advertisements have a limited yet powerful efficacy. 2. The strongest evidence for this comes from the enduring health of the advertising industry. 3. This flourishing is because advertisements only need to yield results occasionally in order to be successful. 4. For example, a fast food company such as McDonald’s or KFC might run an advertisement with the profitable expectation of only converting 1% of viewers, accepting the 99% failure rate as part of the business. 5. Moreover, the 1% who make an immediate purchase are only one piece of the overall strategy. 6. Advertising raises brand awareness and may lead to later consumption and even have a subliminal effect that is difficult to trace.
Write a new topic sentence with a new main idea at the end.
Explain your new main idea.
Include specific details and examples.
Continue developing it…
as fully as possible!
This paragraph can be slightly longer since you agree with it.
1. In conclusion, advertising is not designed to effective at all times but instead to slowly influence and achieve the occasional success. 2. In the aggregate, it is worthwhile for corporations to advertise even if the most common outcome is to be ignored.
Summarise your main ideas.
Include a final thought. Read more about conclusions here.
Vocabulary
What do the words in bold below mean?Make some notes on paper to aid memory and then check below.
Many believe that advertising does not influence actual buying decisions. In my opinion, though this may be true in the majority of instances, advertising is nonetheless extremely effective.
Those who feel that advertising serves little useful purpose can point to the most typical response from consumers. Whether they are on the internet, on television, or in real life, most individuals endeavor to skip or ignore ads. There are only isolated cases when a shopper will see an ad and as a direct result make a purchase. For example, YouTube advertisements have included a feature to “skip ads” that has become an automatic response from nearly every viewer. Even when forced to watch ads, such as in the cinema before a film starts, consumers are unlikely to remember the products or services and there is a strong chance they will take out their phones to completely shut out distracting commercials.
Nonetheless, advertisements have a limited yet powerful efficacy. The strongest evidence for this comes from the enduring health of the advertising industry. This flourishing is because advertisements only need to yield resultsoccasionally in order to be successful. For example, a fast food company such as McDonald’s or KFC might run an advertisement with the profitable expectation of only converting 1% of viewers, accepting the 99% failure rate as part of the business. Moreover, the 1% who make an immediate purchase are only one piece of the overall strategy. Advertising raises brand awareness and may lead to later consumption and even have a subliminal effect that is difficult to trace.
In conclusion, advertising is not designed to effective at all times but instead to slowly influence and achieve the occasional success. In the aggregate, it is worthwhile for corporations to advertise even if the most common outcome is to be ignored.
Answers
For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:
advertising commercials, banner ads, pop-ups, etc.
influence impact, affect
actual real
buying decisions consumer choices
though this may be true in the majority of instances this might be the case most of the time
nonetheless regardless of
extremely effective very impactful
serves little useful purpose doesn’t have much impact
most typical response most common action
consumers people who buy things
endeavor try hard
skip go past
ignore not pay attention to
isolated cases individual situations
shopper buyer
as a direct result the clear effect
purchase buying something
included also has
feature an element of a product
automatic response without thinking action
nearly every viewer almost everyone watching
forced made to
unlikely probably not going to happen
services such as delivery, taxis, online streaming, etc.
strong chance lots of likelihood
completely shut out distracting commercials ignore 100% annoying ads
limited not wide and complete
powerful efficacy real effect
strongest evidence greatest support
comes from results from
enduring health continue to work
industry field or area
flourishing doing really well
yield results are successful
occasionally sometimes
run an advertisement play or make a commercial, ad
profitable expectation think they will make money from it
converting making successful acquisitions
accepting being content with
failure rate as part of not being successful as a piece of
moreover also
immediate purchase buying right away
piece part
overall strategy whole aim
raises brand awareness make people know more about your company/product
I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:
Many believe that a_____________g does not i_______________________________s. In my opinion, t__________________________________________________s, advertising is n______________s e_____________________e.
Those who feel that advertising s_________________________e can point to the m_____________________e from c______________s. Whether they are on the internet, on television, or in real life, most individuals e____________r to s_____p or i__________e ads. There are only i______________s when a s____________r will see an ad and a___________________t make a p___________e. For example, YouTube advertisements have i___________d a f__________e to “skip ads” that has become an a______________________e from n____________________r. Even when f________d to watch ads, such as in the cinema before a film starts, consumers are u___________y to remember the products or s_________s and there is a s_______________e they will take out their phones to c____________________________________________s.
Nonetheless, advertisements have a l__________d yet p_________________y. The s_____________________e for this c____________m the e_________________h of the advertising i___________y. This f_______________g is because advertisements only need to y_____________so___________y in order to be successful. For example, a fast food company such as McDonald’s or KFC might r_______________________t with the p______________________n of only c____________g 1% of viewers, a__________g the 99% f____________e a_____________f the business. M____________r, the 1% who make an i_____________________e are only one p______e of the o________________y. Advertising r____________________s and may lead to later consumption and even have a s___________________t that is difficult to t________e.
In conclusion, advertising is not designed to effective a_____________s but instead to s_______________e and a__________e the occasional success. I_____________________e, it is w_______________e for corporations to advertise e________f the m________________________e is to be i_________d.
Listening Practice
Learn more about this topic in the video below and practice with these activities:
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