IELTS Essays: Customer Needs

IELTS Essays: Customer Needs

This is an IELTS writing task 2 sample answer essay on the topic of whether or not consumers today really need advertising from the real IELTS exam.

I wrote about this same topic a year ago so this time I decided to have the opposite opinion. That’s a really good exercise to practice – try writing an essay about an old topic but have a new opinion about it!

Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks!

Dave

IELTS Essay: Customer Needs

If a product is good and meets customer needs, then people will buy it and advertising is unnecessary.

To what extent do you agree or disagree?

Some are of the belief that advertising is largely superfluous as most consumers are aware of their own needs. In my opinion, this is true despite the fact that advertising can occasionally serve informative purposes.

The stated aim of the majority of advertisements is to raise awareness among a potential audience. This applies to commercials, billboards, and online advertising. A good example would be the short commercials that play before videos on YouTube. These ads are designed to showcase an item or service that, based on advanced audience targeting, would appeal to a particular consumer or demographic. Since an individual has been targeted, it is likely that the advertisement will be relevant and, if the ad is well-designed, informative. For instance, this might be an advertisement for a smartphone targeted at a photography enthusiast that includes details about hardware specifications and picture quality.

However, the internet now allows individuals to research products more objectively on a case by case basis. When a particular person is interested in purchasing a new phone, because they lost an old one or they desire a more modern one, then they can compare prices online, read customer reviews, and consult a variety of blogs and sites like Consumer Report, which is well known for its unbiased appraisals. There are, admittedly, situations when individuals will uncover new products they might not have been aware of before through ads. However, this is more likely to occur organically in daily life if a person sees someone else, for example, with a useful smart watch. The advent of social media and sharing of personal information online also means that individuals have another media outlet aside from advertising that promotes new products and services.

In conclusion, advertising is no longer needed in modern society as there are other ways to research and discover products. This does not imply that advertising is ineffective, merely that in a perfect world it could be eliminated.

Analysis

1. Some are of the belief that advertising is largely superfluous as most consumers are aware of their own needs. 2. In my opinion, this is true despite the fact that advertising can occasionally serve informative purposes.

  1. Paraphrase the overall essay topic.
  2. Write a clear opinion. Read more about introductions here.

1. The stated aim of the majority of advertisements is to raise awareness among a potential audience. 2. This applies to commercials, billboards, and online advertising. 3. A good example would be the short commercials that play before videos on YouTube. 4. These ads are designed to showcase an item or service that, based on advanced audience targeting, would appeal to a particular consumer or demographic. 5. Since an individual has been targeted, it is likely that the advertisement will be relevant and, if the ad is well-designed, informative. 6. For instance, this might be an advertisement for a smartphone targeted at a photography enthusiast that includes details about hardware specifications and picture quality.

  1. Write a topic sentence with a clear main idea at the end.
  2. Explain your main idea.
  3. Develop it with specific examples.
  4. Keep developing it fully.
  5. Stay focused on the same main idea.
  6. Finish by adding extra detail.

1. However, the internet now allows individuals to research products more objectively on a case by case basis. 2. When a particular person is interested in purchasing a new phone, because they lost an old one or they desire a more modern one, then they can compare prices online, read customer reviews, and consult a variety of blogs and sites like Consumer Report, which is well known for its unbiased appraisals. 3. There are, admittedly, situations when individuals will uncover new products they might not have been aware of before through ads. 4. However, this is more likely to occur organically in daily life if a person sees someone else, for example, with a useful smart watch. 5. The advent of social media and sharing of personal information online also means that individuals have another media outlet aside from advertising that promotes new products and services.

  1. Write a new topic sentence with a new main idea at the end.
  2. Explain your new main idea.
  3. Include specific details and examples.
  4. Continue developing it…
  5. as fully as possible!

1. In conclusion, advertising is no longer needed in modern society as there are other ways to research and discover products. 2. This does not imply that advertising is ineffective, merely that in a perfect world it could be eliminated.

  1. Summarise your main ideas.
  2. Include a final thought. Read more about conclusions here.

Vocabulary

What do the words in bold below mean? Make some notes on paper to aid memory and then check below.

Some are of the belief that advertising is largely superfluous as most consumers are aware of their own needs. In my opinion, this is true despite the fact that advertising can occasionally serve informative purposes.

The stated aim of the majority of advertisements is to raise awareness among a potential audience. This applies to commercials, billboards, and online advertising. A good example would be the short commercials that play before videos on YouTube. These ads are designed to showcase an item or service that, based on advanced audience targeting, would appeal to a particular consumer or demographic. Since an individual has been targeted, it is likely that the advertisement will be relevant and, if the ad is well-designed, informative. For instance, this might be an advertisement for a smartphone targeted at a photography enthusiast that includes details about hardware specifications and picture quality.

However, the internet now allows individuals to research products more objectively on a case by case basis. When a particular person is interested in purchasing a new phone, because they lost an old one or they desire a more modern one, then they can compare prices online, read customer reviews, and consult a variety of blogs and sites like Consumer Report, which is well known for its unbiased appraisals. There are, admittedly, situations when individuals will uncover new products they might not have been aware of before through ads. However, this is more likely to occur organically in daily life if a person sees someone else, for example, with a useful smart watch. The advent of social media and sharing of personal information online also means that individuals have another media outlet aside from advertising that promotes new products and services.

In conclusion, advertising is no longer needed in modern society as there are other ways to research and discover products. This does not imply that advertising is ineffective, merely that in a perfect world it could be eliminated.

Answers

largely superfluous mostly not needed

aware know about

needs desires

despite the fact regardless of the truth that

occasionally serve informative purposes sometimes can be useful

stated aim real purpose

raise awareness make people know about

potential audience possible customers

applies is relevant here

billboards big posters outside

short commercials short videos advertising products

designed sculpted

showcase showing off

service delivery services, food delivery, etc.

based on advanced audience targeting comes from online user habits, search history, etc.

particular consumer a given shopper

demographic group of people

it is likely that it will probably happen that

relevant related

well-designed made well

informative gives information

photography enthusiast person who loves taking photos

includes details has info about

hardware specifications how fast the phone is

picture quality how good the pictures are

research studies

objectively without bias

case by case basis in each situation

compare prices online look at similar prices

customer reviews what people reported about it

consult look into

blogs websites with personal articles

unbiased appraisals objective reviews

admittedly I would concede

uncover find

occur organically happen without being forced

useful smart watch watch that has many purposes

advent beginning of

sharing of personal information online posting to social media

media outlet ways of spreading information

aside from besides

promotes encourages

modern society our world today

imply means

ineffective doesn’t work

merely just

in a perfect world ideally

eliminated gotten rid of

Pronunciation

Practice saying the vocabulary below and use this tip about Google voice search:

ˈlɑːʤli sju(ː)ˈpɜːflʊəs 
əˈweə 
niːdz
dɪsˈpaɪt ðə fækt 
əˈkeɪʒnəli sɜːv ɪnˈfɔːmətɪv ˈpɜːpəsɪz
ˈsteɪtɪd eɪm 
reɪz əˈweənəs 
pəʊˈtɛnʃəl ˈɔːdiəns 
əˈplaɪz 
ˈbɪlbɔːdz
ʃɔːt kəˈmɜːʃəlz 
dɪˈzaɪnd 
ˈʃəʊkeɪs 
ˈsɜːvɪs 
beɪst ɒn ədˈvɑːnst ˈɔːdiəns ˈtɑːgɪtɪŋ
pəˈtɪkjʊlə kənˈsjuːmə 
ˌdɛməˈgræfɪk
ɪt ɪz ˈlaɪkli ðæt 
ˈrɛlɪvənt 
wɛl-dɪˈzaɪnd
ɪnˈfɔːmətɪv
fəˈtɒgrəfi ɪnˈθjuːzɪæst 
ɪnˈkluːdz ˈdiːteɪlz 
ˈhɑːdweə ˌspɛsɪfɪˈkeɪʃənz 
ˈpɪkʧə ˈkwɒlɪti
rɪˈsɜːʧ 
əbˈʤɛktɪvli 
keɪs baɪ keɪs ˈbeɪsɪs
kəmˈpeə ˈpraɪsɪz ˈɒnˌlaɪn 
ˈkʌstəmə rɪˈvjuːz 
kənˈsʌlt 
blɒgz 
ʌnˈbaɪəst əˈpreɪzəlz
ədˈmɪtɪdli
ʌnˈkʌvə 
əˈkɜːr ɔːˈgænɪk(ə)li 
ˈjuːsfʊl smɑːt wɒʧ 
ˈædvənt 
ˈʃeərɪŋ ɒv ˈpɜːsnl ˌɪnfəˈmeɪʃən ˈɒnˌlaɪn 
ˈmiːdiə ˈaʊtlɛt 
əˈsaɪd frɒm 
prəˈməʊts 
ˈmɒdən səˈsaɪəti 
ɪmˈplaɪ 
ˌɪnɪˈfɛktɪv
ˈmɪəli 
ɪn ə ˈpɜːfɪkt wɜːld 
ɪˈlɪmɪneɪtɪd

Vocabulary Practice

I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:

Some are of the belief that advertising is l__________________s as most consumers are a_______e of their own n_______s. In my opinion, this is true d_________________t that advertising can o______________________________________s.

The s_____________m of the majority of advertisements is to r____________________s among a p________________e. This a_______s to commercials, b___________s, and online advertising. A good example would be the s_____________________s that play before videos on YouTube. These ads are d__________d to s_____________e an item or s__________e that, b_______________________________g, would appeal to a p_____________________r or d______________c. Since an individual has been targeted, i_______________t the advertisement will be r____________t and, if the ad is w______________d, i_______________e. For instance, this might be an advertisement for a smartphone targeted at a p____________________t that i________________s about h____________________s and p______________y.

However, the internet now allows individuals to r__________h products more o_____________y on a c__________________s. When a particular person is interested in purchasing a new phone, because they lost an old one or they desire a more modern one, then they can c_____________________e, read c_________________s, and c_________t a variety of b_____s and sites like Consumer Report, which is well known for its u___________________s. There are, a______________y, situations when individuals will u_________r new products they might not have been aware of before through ads. However, this is more likely to o_________________y in daily life if a person sees someone else, for example, with a u__________________h. The a_________t of social media and s___________________________e also means that individuals have another m_____________t a__________m advertising that p___________s new products and services.

In conclusion, advertising is no longer needed in m___________y as there are other ways to research and discover products. This does not i_______y that advertising is i_________e, m_______y that i________________d it could be e_____________d.

Listening Practice

Learn more about this topic in the video below and practice with these activities:

Reading Practice

Read more about this topic and use these ideas to practice:

https://www.theatlantic.com/technology/archive/2013/10/is-this-the-grossest-advertising-strategy-of-all-time/280242/

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam:

Talk about an advertisement you watched that convinced you to buy a product. Include

What it was

When you saw it

How it convinced you

And if you were happy with the purchase.

Writing Practice

Practice with the same basic topic below and then check with my sample answer:

Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative.

Discuss both sides and give your own opinion.

IELTS Essay: Distances Travelled Bar Chart

IELTS Essay: Distances Travelled Bar Chart

This is an IELTS writing task 1 sample answer essay on the topic of distances travelled in the UK for 5 different kinds of transport from the real IELTS exam.

Please consider supporting my efforts to creative high quality IELTS materials for students around the world by signing up for my Patreon (and so you won’t miss out on any of my exclusive IELTS Ebooks)!

Dave

IELTS Essay Task 1: Distances Travelled Bar Chart

The chart illustrates distances traveled per person per week (in kilometers) in terms of 5 types of transport in the UK between 1990 and 2000.

ielts essay distances travelled

The bar chart details the changes in travel habits by mode of transport in 1990 and 2000 in the UK. Looking from an overall perspective, it is readily apparent that the rise in total figures over the period was a result of increases from rail, bus and air as bicycle and motorbike usage fell. The most common forms of travel were by far bus and rail.

Looking first of all at the two leaders, busing accounted for precisely 40 kilometres in 1990, before a small increase to 42 by 2000. Rail was lower in both periods at 36 and 38 km, respectively.

The less used modes of transport were all below 5 km a week. Bicycles started at 2 and fell to 1 km while motorbikes halved from 4 to 2 km. Finally, air in 1990 was just above 1 but had quadrupled to 4 km per month per person by 2000.

Overall totals constituted 100 km in 1990 and a subsequent 110 by the end of the period surveyed.

Analysis

1. The bar chart details the changes in travel habits by mode of transport in 1990 and 2000 in the UK. 2. Looking from an overall perspective, it is readily apparent that the rise in total figures over the period was a result of increases from rail, bus and air as bicycle and motorbike usage fell. 3. The most common forms of travel were by far bus and rail.

  1. Paraphrase what the graph shows.
  2. Write a clear overview summarising the major trends and differences.
  3. Add an extra sentence to be sure that you have covered everything.

1. Looking first of all at the two leaders, busing accounted for precisely 40 kilometres in 1990, before a small increase to 42 by 2000. 2. Rail was lower in both periods at 36 and 38 km, respectively.

  1. Begin writing about the differences.
  2. Compare as much as possible.

1. The less used modes of transport were all below 5 km a week. 2. Bicycles started at 2 and fell to 1 km while motorbikes halved from 4 to 2 km. 3. Finally, air in 1990 was just above 1 but had quadrupled to 4 km per month per person by 2000.

  1. Write about the rest of the information.
  2. Make sure you have detailed all the information.
  3. Don’t leave anything out!

1. Overall totals constituted 100 km in 1990 and a subsequent 110 by the end of the period surveyed.

  1. The total is also important to mention.

Vocabulary

What do the words in bold below mean? Take some notes on a piece of paper to aid your memory:

The bar chart details the changes in travel habits by mode of transport in 1990 and 2000 in the UK. Looking from an overall perspective, it is readily apparent that the rise in total figures over the period was a result of increases from rail, bus and air as bicycle and motorbike usage fell. The most common forms of travel were by far bus and rail.

Looking first of all at the two leaders, busing accounted for precisely 40 kilometres in 1990, before a small increase to 42 by 2000. Rail was lower in both periods at 36 and 38 km, respectively.

The less used modes of transport were all below 5 km a week. Bicycles started at 2 and fell to 1 km while motorbikes halved from 4 to 2 km. Finally, air in 1990 was just above 1 but had quadrupled to 4 km per month per person by 2000.

Overall totals constituted 100 km in 1990 and a subsequent 110 by the end of the period surveyed.

Answers

details describes

travel habits the way people get around

transport bikes, cars, etc.

Looking from an overall perspective, it is readily apparent that overall

rise increase

total figures overall numbers

a result of comes from

rail railroads/trains

air flights/airplanes

usage fell amount they were used declined

common forms well known ways

by far by a lot

looking first of all at considering to begin

accounted constituted

precisely exactly

before prior to

lower under

periods times

respectively in turn

less used modes of transport not as common ways of getting around

below under

started began

halved cut in half

per month per person each month for each person

overall totals final numbers

constituted made up

subsequent after that

by the end of the period surveyed at the end of the time recorded

Pronunciation

ˈdiːteɪlz 
ˈtrævl ˈhæbɪts 
ˈtrænspɔːt 
ˈlʊkɪŋ frɒm ən ˈəʊvərɔːl pəˈspɛktɪvɪt ɪz ˈrɛdɪli əˈpærənt ðæt 
raɪz 
ˈtəʊtl ˈfɪgəz 
ə rɪˈzʌlt ɒv 
reɪl
 
ˈjuːzɪʤ fɛl
ˈkɒmən fɔːmz 
baɪ fɑː 
ˈlʊkɪŋ fɜːst ɒv ɔːl æt 
əˈkaʊntɪd 
prɪˈsaɪsli 
bɪˈfɔː 
ˈləʊə 
ˈpɪərɪədz 
rɪsˈpɛktɪvli
lɛs juːzd məʊdz ɒv ˈtrænspɔːt 
bɪˈləʊ 
ˈstɑːtɪd 
hɑːvd 
pɜː mʌnθ pɜː ˈpɜːsn 
ˈəʊvərɔːl ˈtəʊtlz 
ˈkɒnstɪtjuːtɪd 
ˈsʌbsɪkwənt 
baɪ ði ɛnd ɒv ðə ˈpɪərɪəd sɜːˈveɪd

Vocabulary Practice

Remember and fill in the blanks:

The bar chart d________s the changes in t______________s by mode of t__________t in 1990 and 2000 in the UK. L____________________________________________t the r___e in t______________s over the period was a____________f increases from r_____l, bus and a___r as bicycle and motorbike u__________l. The most c______________s of travel were b_____r bus and rail.

L____________________t the two leaders, busing a____________d for p__________y 40 kilometres in 1990, b________e a small increase to 42 by 2000. Rail was l_____r in both p______s at 36 and 38 km, r_____________y.

The l_________________________t were all b______w 5 km a week. Bicycles s___________d at 2 and fell to 1 km while motorbikes h________d from 4 to 2 km. Finally, air in 1990 was just above 1 but had quadrupled to 4 km p_______________________n by 2000.

O______________s c____________d 100 km in 1990 and a s____________t 110 b____________________________d.

Listening Practice

Listen to the related topic below and practice with these activities:

Reading Practice

Read more and use these ideas to practice:

https://www.bbc.co.uk/news/av/business-52670597

Speaking Practice

Practice with the following related questions from the real IELTS speaking exam:

Public Transport (Model answer available on my Patreon)

  1. Does your city use a lot of public transport?
  2. When was the last time you used public transport?
  3. Will you still use public transport in the future?
  4. What would you like to change about the public transport in your city?

Writing Practice

Practice with the related graph below related to film production in 5 countries and then check with my sample answer:

IELTS Essay: Competition in University

IELTS Essay: Competition in University

This is an IELTS writing task 2 sample answer essay on the topic of the benefits and disadvantages of competition in university from the real IELTS exam.

Tricky two-part question!

Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks!

Dave

IELTS Essay: Governments Helping

Competition for university study is becoming increasingly strong.

Why are universities becoming more competitive?

Is this a positive or negative development?

In recent decades, there has been a rise in competitive admission rates for universities. In my opinion, this is largely due to improving income equality and is a positive trend on the whole.

The main cause of this phenomenon is a growth in the global middle class. In developed countries, education levels have been rising steadily since the beginning of the 20th century with diminishing returns as countries reach 90% and above. Therefore, the most significant increases now come from the developing world. In particular, Asian and Middle Eastern nations such as Vietnam, Malaysia, and the UAE have seen dramatic growth in per capita income, enabling families to send their children to university domestically or abroad. Coupled with increased tax revenue this allows governments to fund state schools and offer scholarships and grants to less privileged segments of the population. Larger applicant pools from around the world are concomitant with increased competition.

Despite the risk that less affluent families will be left behind, fiercer competition is an overwhelming positive. When a large number of applicants compete for limited number of spots, this motivates each individual to excel. For example, a student applying to Harvard University in the 1950s was competing against a limited number of other applications and could likely rely on wealth and social status to gain acceptance. Nowadays, the acceptance rate is below 5% as students from all over the world strive for a place at Harvard. This means students must work harder to differentiate themselves by taking on more meaningful extracurriculars, receiving higher grades, and writing more insightful college essays. All this hard work in the aggregate translates to personal growth even if they must settle for a lesser university.

In conclusion, rising incomes globally are responsible for increased competitiveness for university education and this clearly benefits both individuals and society. However, it is also important that governments and families mitigate the potentially negative effects of competition.

Analysis

1. In recent decades, there has been a rise in competitive admission rates for universities. 2. In my opinion, this is largely due to improving income equality and is a positive trend on the whole.

  1. Paraphrase the overall essay topic.
  2. Write a clear opinion. Read more about introductions here.

1. The main cause of this phenomenon is a growth in the global middle class. 2. In developed countries, education levels have been rising steadily since the beginning of the 20th century with diminishing returns as countries reach 90% and above. 3. Therefore, the most significant increases now come from the developing world. 4. In particular, Asian and Middle Eastern nations such as Vietnam, Malaysia, and the UAE have seen dramatic growth in per capita income, enabling families to send their children to university domestically or abroad. 5. Coupled with increased tax revenue this allows governments to fund state schools and offer scholarships and grants to less privileged segments of the population. 6. Larger applicant pools from around the world are concomitant with increased competition.

  1. Write a topic sentence with a clear main idea at the end.
  2. Explain your main idea.
  3. Develop it with specific examples.
  4. Keep developing it fully.
  5. Stay focused on the same main idea.
  6. Finish by linking it back to the main idea.

1. Despite the risk that less affluent families will be left behind, fiercer competition is an overwhelming positive. 2. When a large number of applicants compete for limited number of spots, this motivates each individual to excel. 3. For example, a student applying to Harvard University in the 1950s was competing against a limited number of other applications and could likely rely on wealth and social status to gain acceptance. 4. Nowadays, the acceptance rate is below 5% as students from all over the world strive for a place at Harvard. 5. This means students must work harder to differentiate themselves by taking on more meaningful extracurriculars, receiving higher grades, and writing more insightful college essays. 6. All this hard work in the aggregate translates to personal growth even if they must settle for a lesser university.

  1. Write a new topic sentence with a new main idea at the end.
  2. Explain your new main idea.
  3. Include specific details and examples.
  4. Continue developing it…
  5. as fully as possible!
  6. Any extra statement of the result will help.

1. In conclusion, rising incomes globally are responsible for increased competitiveness for university education and this clearly benefits both individuals and society. 2. However, it is also important that governments and families mitigate the potentially negative effects of competition.

  1. Summarise your main ideas.
  2. Include a final thought. Read more about conclusions here.

Vocabulary

What do the words in bold below mean? Make some notes on paper to aid memory and then check below.

In recent decades, there has been a rise in competitive admission rates for universities. In my opinion, this is largely due to improving income equality and is a positive trend on the whole.

The main cause of this phenomenon is a growth in the global middle class. In developed countries, education levels have been rising steadily since the beginning of the 20th century with diminishing returns as countries reach 90% and above. Therefore, the most significant increases now come from the developing world. In particular, Asian and Middle Eastern nations such as Vietnam, Malaysia, and the UAE have seen dramatic growth in per capita income, enabling families to send their children to university domestically or abroad. Coupled with increased tax revenue this allows governments to fund state schools and offer scholarships and grants to less privileged segments of the population. Larger applicant pools from around the world are concomitant with increased competition.

Despite the risk that less affluent families will be left behind, fiercer competition is an overwhelming positive. When a large number of applicants compete for limited number of spots, this motivates each individual to excel. For example, a student applying to Harvard University in the 1950s was competing against a limited number of other applications and could likely rely on wealth and social status to gain acceptance. Nowadays, the acceptance rate is below 5% as students from all over the world strive for a place at Harvard. This means students must work harder to differentiate themselves by taking on more meaningful extracurriculars, receiving higher grades, and writing more insightful college essays. All this hard work in the aggregate translates to personal growth even if they must settle for a lesser university.

In conclusion, rising incomes globally are responsible for increased competitiveness for university education and this clearly benefits both individuals and society. However, it is also important that governments and families mitigate the potentially negative effects of competition.

Answers

recent decades the last 20 or 30 years

rise growth

competitive admission rates harder to get into

largely due to mostly because of

improving income equality people earning more money

positive trend on the whole good overall

phenomenon trend

growth increase

global middle class people around the world earning decent salaries

developed countries rich nations

education levels how much schooling someone has

steadily at regular intervals

20th century 1900-2000

diminishing returns the rates of growth slow

reach 90% and above between 90 and 100%

significant meaningful

developing world poorer parts of the world

seen dramatic growth undergone a lot of positive change

per capita income the amount earned per person

enabling allowing for

domestically in one’s country

abroad in other countries

coupled with combined with

tax revenue money people pay the government

fund state schools give money to government schools

scholarships money for academic excellence

grants money the government gives students that they don’t have to pay back

less privileged segments of the population poorer people

larger applicant pools more total people applying

are concomitant with happen at the same time as a result

despite regardless of

risk threat

less affluent families poorer families

left behind neglected

fiercer more intense

applicants people who apply

motivates encourages

excel do really well

limited contained

applications what you send to apply

rely on depend on

wealth money

social status standing in society

gain acceptance get into

acceptance rate number of people admitted

differentiate separate yourself

taking on join

meaningful extracurriculars good activities outside school

insightful meaningful, smart

in the aggregate combined

translates to means

personal growth individual progress

even if regardless of

settle have to

lesser university not as good school

responsible for it is their duty

clearly benefits definitely good for

mitigate lessens the impact

potentially negative effects possible downsides

Pronunciation

Practice saying the vocabulary below and use this tip about Google voice search:

ˈriːsnt ˈdɛkeɪdz
raɪz 
kəmˈpɛtɪtɪv ədˈmɪʃ(ə)n reɪts 
ˈlɑːʤli djuː tuː 
ɪmˈpruːvɪŋ ˈɪnkʌm i(ː)ˈkwɒlɪti 
ˈpɒzətɪv trɛnd ɒn ðə həʊl
fɪˈnɒmɪnən 
grəʊθ
ˈgləʊbəl ˈmɪdl klɑːs
dɪˈvɛləpt ˈkʌntriz
ˌɛdju(ː)ˈkeɪʃən ˈlɛvlz 
ˈstɛdɪli 
ˈtwɛntɪəθ ˈsɛnʧʊri 
dɪˈmɪnɪʃɪŋ rɪˈtɜːnz 
riːʧ 90% ænd əˈbʌv
sɪgˈnɪfɪkənt 
dɪˈvɛləpɪŋ wɜːld
siːn drəˈmætɪk grəʊθ 
pɜː ˈkæpɪtə ˈɪnkʌm
ɪˈneɪblɪŋ 
dəʊˈmɛstɪk(ə)li 
əˈbrɔːd
ˈkʌpld wɪð 
tæks ˈrɛvɪnjuː 
fʌnd steɪt skuːlz 
ˈskɒləʃɪps 
grɑːnts 
lɛs ˈprɪvɪlɪʤd ˈsɛgmənts ɒv ðə ˌpɒpjʊˈleɪʃən
ˈlɑːʤər ˈæplɪkənt puːlz 
ɑː kənˈkɒmɪtənt wɪð 
dɪsˈpaɪt 
rɪsk 
lɛs ˈæflʊənt ˈfæmɪliz 
lɛft bɪˈhaɪnd
ˈfɪəsə 
ˈæplɪkənts 
ˈməʊtɪveɪts 
ɪkˈsɛl
ˈlɪmɪtɪd 
ˌæplɪˈkeɪʃ(ə)nz
rɪˈlaɪ ɒn 
wɛlθ 
ˈsəʊʃəl ˈsteɪtəs 
geɪn əkˈsɛptəns
əkˈsɛptəns reɪt 
ˌdɪfəˈrɛnʃɪeɪt 
ˈteɪkɪŋ ɒn 
ˈmiːnɪŋfʊl ˌɛkstrəkəˈrɪkjʊləz
ˈɪnsaɪtf(ə)l 
ɪn ði ˈægrɪgɪt 
trænsˈleɪts tuː 
ˈpɜːsnl grəʊθ 
ˈiːvən ɪf 
ˈsɛtl 
ˈlɛsə ˌjuːnɪˈvɜːsɪti
rɪsˈpɒnsəbl fɔː
ˈklɪəli ˈbɛnɪfɪts 
ˈmɪtɪgeɪt 
pəʊˈtɛnʃəli ˈnɛgətɪv ɪˈfɛkts 

Vocabulary Practice

I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:

In r_________________s, there has been a r___e in c__________________________s for universities. In my opinion, this is l_________y d_______o i__________________________y and is a p_______________________________e.

The main cause of this p________________n is a g________h in the g_______________________s. In d_________________s, e_________________s have been rising s__________y since the beginning of the 2____________y with d______________________s as countries r_____________________e. Therefore, the most s______________t increases now come from the d________________d. In particular, Asian and Middle Eastern nations such as Vietnam, Malaysia, and the UAE have s___________________h in p_______________e, e__________g families to send their children to university d_______________y or a_______d. C________________h increased t__________e this allows governments to f__________________s and offer s_______________s and g_______s to l_________________________________________n. L_________________s from around the world a_______________________h increased competition.

D_________e the r___k that l____________________s will be l___________d, f____________r competition is an overwhelming positive. When a large number of a____________s compete for limited number of spots, this m__________s each individual to e_______l. For example, a student applying to Harvard University in the 1950s was competing against a l_______d number of other a____________s and could likely r________n w______h and s____________s to g___________________e. Nowadays, the a________________e is below 5% as students from all over the world s_______e for a place at Harvard. This means students must work harder to d_____________e themselves by t_________n more m_____________________s, receiving higher grades, and writing more i____________l college essays. All this hard work i_____________________e t____________o p_______________h e_________f they must s_______e for a l_____________y.

In conclusion, rising incomes globally are r___________________r increased competitiveness for university education and this c______________________s both individuals and society. However, it is also important that governments and families m__________e the p________________________s of competition.

Listening Practice

Learn more about this topic in the video below and practice with these activities:

Reading Practice

Read more about this topic and use these ideas to practice:

https://www.theatlantic.com/education/archive/2014/04/is-college-really-harder-to-get-into-than-it-used-to-be/360114/

Writing Practice

Practice with the same basic topic below and then check with my sample answer:

Full-time university students spend a lot of time studying. Some say they should do other activities too.

To what extent do you agree or disagree?

IELTS Essay: Globalisation

IELTS Essay: Globalisation

This is an IELTS writing task 2 sample answer essay that is only available on my Patreon based on a real question from the IELTS exam.

Here is the questions itself:

Nowadays the differences between countries are becoming less evident because people follow the same media.

Do the advantage of this trend outweigh the disadvantages?

Sign up for that Ebook as well as lots of other ones and the opportunity to chat with me personally!

Dave

IELTS Task 1 General Training: New Job/City

IELTS Task 1 General Training: New Job/City

This is an IELTS writing task 1 letter from the real general training exam on the topic of writing a letter to a friend after moving to a new job and city.

Please consider supporting my efforts to creative high quality IELTS materials for students around the world by signing up for my Patreon (and don’t miss any of my exclusive IELTS Ebooks)!

Dave

IELTS Essay: New Job/City

Write a letter to a friend who worked at your previous company. You have moved to a new job in a new city.

  • describe your city
  • describe your job
  • describe the arrangements for him to visit you

Hey Kim,

I just finished the big move and I wanted to let you know how it all went. So far San Fran has been an upgrade on L.A.. Might be just the honeymoon period but the public transport and layout of the streets here make a big difference. Beyond that, SF is everything you’ve heard – nice community feel, very gentrified, lots of hills, haha.

My new work hasn’t been as great off the jump. I started at my new design company this last week and I’m having trouble with my new boss. The other co-workers are cool but my immediate manager won’t give me the time of day. Maybe because I’m new or I did something to get on her bad side. I hope it’ll pass because my first assignments have been boring and basic – not what I was looking for when I applied here.

Anyway, really looking forward to seeing you on the weekend! Give me a ring when your flight gets in and I can either pick you up at the airport or I’ll leave a spare key with my neighbor (Apartment 7.05) and tell him to be on the lookout for you. There’s a guest bedroom so you can sleep there.

See you soon!

Regards,

Dave

Analysis

1. Hi Kim,

2. I just finished the big move and I wanted to let you know how it all went. 3. So far San Fran has been an upgrade on L.A.. 4. Might be just the honeymoon period but the public transport and layout of the streets here make a big difference. 5. Beyond that, SF is everything you’ve heard – nice community feel, very gentrified, lots of hills, haha.

  1. Address the letter to someone.
  2. Include your purpose for writing.
  3. Add in some more detail if you want.
  4. Keep adding detail for a higher task achievement score.
  5. The more the better!

1. My new work hasn’t been as great off the jump. 2. I started at my new design company this last week and I’m having trouble with my new boss. 3. The other co-workers are cool but my immediate manager won’t give me the time of day. 4. Maybe because I’m new or I did something to get on her bad side. 5. I hope it’ll pass because my first assignments have been boring and basic – not what I was looking for when I applied here.

  1. Begin to develop the second point.
  2. Add more detail to it.
  3. Keep developing it.
  4. Remember that the letter should be informal.
  5. And the more detail, the higher your task achievement score.

1. Anyway, really looking forward to seeing you on the weekend! 2. Give me a ring when your flight gets in and I can either pick you up at the airport or I’ll leave a spare key with my neighbor (Apartment 7.05) and tell him to be on the lookout for you. 3. There’s a guest bedroom so you can sleep there.

4. See you soon!

5. Regards,

6. Dave

  1. Develop the last point.
  2. Keep developing it.
  3. Finish developing it.
  4. Write a goodbye statement.
  5. Use a phrase like regards or sincerely.
  6. Write your name at the end.

Vocabulary

What do the words in bold below mean?

Hey Kim,

I just finished the big move and I wanted to let you know how it all went. So far San Fran has been an upgrade on L.A.. Might be just the honeymoon period but the public transport and layout of the streets here make a big difference. Beyond that, SF is everything you’ve heard – nice community feel, very gentrified, lots of hills, haha.

My new work hasn’t been as great off the jump. I started at my new design company this last week and I’m having trouble with my new boss. The other co-workers are cool but my immediate manager won’t give me the time of day. Maybe because I’m new or I did something to get on her bad side. I hope it’ll pass because my first assignments have been boring and basic – not what I was looking for when I applied here.

Anyway, really looking forward to seeing you on the weekend! Give me a ring when your flight gets in and I can either pick you up at the airport or I’ll leave a spare key with my neighbor (Apartment 7.05) and tell him to be on the lookout for you. There’s a guest bedroom so you can sleep there.

Answers

finished ended

big move making a change

let you know inform you

how it all went the result

so far at this point

San Fran San Francisco

upgrade improve

L.A. Los Angeles

honeymoon period nice time at the beginning of a new change/relationship

public transport subways, buses, etc.

layout city plan, streets, etc.

make a big difference help a lot

beyond that in addition

everything you’ve heard what has been said

community feel friendly atmosphere

gentrified taken over by rich people

hills not flat

off the jump from the very beginning

this last week the last 7 days

trouble difficulty

immediate manager boss right about you

won’t give me the time of day ignores me

get on her bad side dislikes me for some reason

pass get over it

not what I was looking for not what I was interested in

applied related to

really looking forward to seeing you can’t wait to see you

give me a ring call

flight gets in airplane arrives

either pick you up at the airport one option is to get you after you arrive

leave a spare key leave an extra key

neighbor person living next door

lookout keep an eye out for

guest bedroom extra room for guests to sleep

Pronunciation

ˈfɪnɪʃt 
bɪg muːv 
lɛt juː nəʊ 
haʊ ɪt ɔːl wɛnt
səʊ fɑː 
sæn frɑːn
ʌpˈgreɪd 
ɛl...
ˈhʌnɪmuːn ˈpɪərɪəd 
ˈpʌblɪk ˈtrænspɔːt 
ˈleɪaʊt 
meɪk ə bɪg ˈdɪfrəns
bɪˈjɒnd ðæt
ˈɛvrɪθɪŋ juːv hɜːd 
kəˈmjuːnɪti fiːl
ˈʤɛntrɪfaɪd
hɪlz
ɒf ðə ʤʌmp
ðɪs lɑːst wiːk 
ˈtrʌbl 
ɪˈmiːdiət ˈmænɪʤə 
wəʊnt gɪv miː ðə taɪm ɒv deɪ
gɛt ɒn hɜː bæd saɪd
pɑːs 
nɒt wɒt aɪ wɒz ˈlʊkɪŋ fɔː 
əˈplaɪd 
ˈrɪəli ˈlʊkɪŋ ˈfɔːwəd tuː ˈsiːɪŋ juː 
gɪv miː ə rɪŋ 
flaɪt gɛts ɪn 
ˈaɪðə pɪk juː ʌp æt ði ˈeəpɔːt 
liːv ə speə kiː 
ˈneɪbə 
ˈlʊkˈaʊt 
gɛst ˈbɛdru(ː)m 

Vocabulary Practice

Remember and fill in the blanks:

Hey Kim,

I just f___________d the b__________e and I wanted to l_____________w h______________t. S________r S_________n has been an u__________e on L____.. Might be just the h__________________d but the p___________________t and l__________t of the streets here m__________________________e. B_____________t, SF is e_________________________d – nice c________________l, very g____________d, lots of h______s, haha.

My new work hasn’t been as great o_____________p. I started at my new design company t_______________k and I’m having t__________e with my new boss. The other co-workers are cool but my i____________________r w_____________________________y. Maybe because I’m new or I did something to g___________________e. I hope it’ll p_____s because my first assignments have been boring and basic – n___________________________r when I a___________d here.

Anyway, r_________________________________u on the weekend! G_________________g when your f_______________n and I can e___________________________t or I’ll l_____________________y with my n____________r (Apartment 7.05) and tell him to be on the l___________t for you. There’s a g_________________m so you can sleep there.

See you soon!

Regards,

Dave

Listening Practice

Learn more about this topic in the video below and practice with these activities:

Reading Practice

Read more about this topic and use these ideas to practice:

https://www.theatlantic.com/technology/archive/2019/04/san-francisco-city-apps-built-or-destroyed/587389/

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam:

Where you Live

  1. Did you like the house you grew up in?
  2. What was your favourite area of the house you grew up in?
  3. Where do you want to live in the future?

Writing Practice

Practice with the related topic below and then check with my sample answer:

Your friend is going to stay in your apartment while you are away. Write a letter to your friend and include:

Where the key is

Instructions to look after the apartment

What should he/ she do on the day of your return