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IELTS Essay: Sales
There are different methods businesses use to increase their sales.
What are the different ways companies use to increase sales?
Which one is the most effective?
There are a variety of methods employed by businesses to grow their sales revenue. In my opinion, these typically relate to marketing and innovation, with the latter being the most effective.
Most companies choose to target increased sales through advertising campaigns and new products. Marketing and advertising are self-evidently important. Nearly every major company reserves a substantial portion of the budget for television advertisements, online marketing, billboards, and so on. Companies that excel with viral marketing, such as Starbucks, are able to dominate the competition through brand awareness and grow sales consistently. Furthermore, the introduction of new products is also a key catalyst. This can include new menu items, such as the recent popularity of Popeye’s new chicken sandwich or technological advances like the electric vehicles produced by Tesla.
Though advertising can be extremely persuasive, there is no substitute for a truly revolutionary and unique product. The best example of this would be the most successful consumer electronics product in history, the iPhone. When it launched there was no comparable product, with Blackberry phones being the closest analogue. The iPhone allowed users to make phone calls, send message, take photos, check email, and use the internet. These are routine features now but at the time these innovations drove rapid revenue growth and countless other companies raced to replicate their success. This model applies to a range of industries as a novel product can drive demand while a company need only focus on maintaining their supply chain.
In conclusion, sales figures rise as a result of marketing strategies and successful innovation, with the latter the single greatest method for generating more revenue. Companies must balance both techniques yet prioritize new ideas whenever possible.
Analysis
1. There are a variety of methods employed by businesses to grow their sales revenue. 2. In my opinion, these typically relate to marketing and innovation, with the latter being the most effective.
1. Most companies choose to target increased sales through advertising campaigns and new products. 2. Marketing and advertising are self-evidently important. 3. Nearly every major company reserves a substantial portion of the budget for television advertisements, online marketing, billboards, and so on. 4. Companies that excel with viral marketing, such as Starbucks, are able to dominate the competition through brand awareness and grow sales consistently. 5. Furthermore, the introduction of new products is also a key catalyst. 6. This can include new menu items, such as the recent popularity of Popeye’s new chicken sandwich or technological advances like the electric vehicles produced by Tesla.
1. Though advertising can be extremely persuasive, there is no substitute for a truly revolutionary and unique product. 2. The best example of this would be the most successful consumer electronics product in history, the iPhone. 3. When it launched there was no comparable product, with Blackberry phones being the closest analogue. 4. The iPhone allowed users to make phone calls, send message, take photos, check email, and use the internet. 5. These are routine features now but at the time these innovations drove rapid revenue growth and countless other companies raced to replicate their success. 6. This model applies to a range of industries as a novel product can drive demand while a company need only focus on maintaining their supply chain.
1. In conclusion, sales figures rise as a result of marketing strategies and successful innovation, with the latter the single greatest method for generating more revenue. 2. Companies must balance both techniques yet prioritize new ideas whenever possible.
Vocabulary
There are a variety of methods employed by businesses to grow their sales revenue. In my opinion, these typically relate to marketing and innovation, with the latter being the most effective.
Most companies choose to target increased sales through advertising campaigns and new products. Marketing and advertising are self-evidently important. Nearly every major company reserves a substantial portion of the budget for television advertisements, online marketing, billboards, and so on. Companies that excel with viral marketing, such as Starbucks, are able to dominate the competition through brand awareness and grow sales consistently. Furthermore, the introduction of new products is also a key catalyst. This can include new menu items, such as the recent popularity of Popeye’s new chicken sandwich or technological advances like the electric vehicles produced by Tesla.
Though advertising can be extremely persuasive, there is no substitute for a truly revolutionary and unique product. The best example of this would be the most successful consumer electronics product in history, the iPhone. When it launched there was no comparable product, with Blackberry phones being the closest analogue. The iPhone allowed users to make phone calls, send message, take photos, check email, and use the internet. These are routine features now but at the time these innovations drove rapid revenue growth and countless other companies raced to replicate their success. This model applies to a range of industries as a novel product can drive demand while a company need only focus on maintaining their supply chain.
In conclusion, sales figures rise as a result of marketing strategies and successful innovation, with the latter the single greatest method for generating more revenue. Companies must balance both techniques yet prioritize new ideas whenever possible.
Answers
variety different kinds of
methods ways
employed by used by
grow make bigger
sales revenue money made from selling stuff
typically relate to usually have to do with
marketing advertising
innovation new ideas
latter mentioned second
most effective more impactful
target focus on
advertising campaigns marketing plans
self-evidently important obviously crucial
nearly almost
reserves sets aside
substantial portion a lot of
budget money that can be spent
television advertisements commercials on TV
online marketing ads online
billboards big signs up outside
excel do well
viral marketing popular posts
dominate the competition through brand awareness be stronger than other businesses because people know about your company
grow sales consistently increase revenue a lot
furthermore moreover
key catalyst crucial grower
recent popularity now common
technological advances new technology
electric vehicles produced by cars without gas made by
extremely persuasive very compelling
substitute replacement
truly revolutionary totally new
unique special
most successful consumer electronics product in history biggest selling product ever
launched premiered
comparable similar to
Blackberry phones an early smartphone
closest analogue nearest comparison
routine features normal abilities
drove rapid revenue growth increased sales quickly
countless lots of
raced to tried to beat each other to
replicate their success copy their ideas
model applies example also works for
range variety
industries businesses
novel new
drive demand push up the need for
maintaining their supply chain keeping production up
as a result of because of
strategies ways
generating creating
balance keep equal
techniques ways
prioritize consider more important
whenever possible if it can be done
Pronunciation
vəˈraɪəti
ˈmɛθədz
ɪmˈplɔɪd baɪ
grəʊ
seɪlz ˈrɛvɪnjuː
ˈtɪpɪk(ə)li rɪˈleɪt tuː
ˈmɑːkɪtɪŋ
ˌɪnəʊˈveɪʃən
ˈlætə
məʊst ɪˈfɛktɪv
ˈtɑːgɪt
ˈædvətaɪzɪŋ kæmˈpeɪnz
sɛlf-ˈɛvɪdəntli ɪmˈpɔːtənt
ˈnɪəli
rɪˈzɜːvz
səbˈstænʃəl ˈpɔːʃən
ˈbʌʤɪt
ˈtɛlɪˌvɪʒən ədˈvɜːtɪsmənts
ˈɒnˌlaɪn ˈmɑːkɪtɪŋ
ˈbɪlbɔːdz
ɪkˈsɛl
ˈvaɪərəl ˈmɑːkɪtɪŋ
ˈdɒmɪneɪt ðə ˌkɒmpɪˈtɪʃən θruː brænd əˈweənəs
grəʊ seɪlz kənˈsɪstəntli
ˈfɜːðəˈmɔː
kiː ˈkætəlɪst
ˈriːsnt ˌpɒpjʊˈlærɪti
ˌtɛknəˈlɒʤɪk(ə)l ədˈvɑːnsɪz
ɪˈlɛktrɪk ˈviːɪklz prəˈdjuːst baɪ
ɪksˈtriːmli pəˈsweɪsɪv
ˈsʌbstɪtjuːt
ˈtruːli ˌrɛvəˈluːʃnəri
juːˈniːk
məʊst səkˈsɛsfʊl kənˈsjuːmər ɪlɛkˈtrɒnɪks ˈprɒdʌkt ɪn ˈhɪstəri
lɔːnʧt
ˈkɒmpərəbl
ˈblækbəri fəʊnz
ˈkləʊsɪst ˈænəˌlɒg
ruːˈtiːn ˈfiːʧəz
drəʊv ˈræpɪd ˈrɛvɪnjuː grəʊθ
ˈkaʊntlɪs
reɪst tuː
ˈrɛplɪkeɪt ðeə səkˈsɛs
ˈmɒdl əˈplaɪz
reɪnʤ
ˈɪndəstriz
ˈnɒvəl
draɪv dɪˈmɑːnd
meɪnˈteɪnɪŋ ðeə səˈplaɪ ʧeɪn
æz ə rɪˈzʌlt ɒv
ˈstrætɪʤiz
ˈʤɛnəreɪtɪŋ
ˈbæləns
tɛkˈniːks
praɪˈɒrɪˌtaɪz
wɛnˈɛvə ˈpɒsəbl
Vocabulary Practice
There are a v__________y of m__________s e_____________y businesses to g______w their s_______________e. In my opinion, these t_____________________o m____________g and i____________n, with the l_______r being the m____________e.
Most companies choose to t________t increased sales through a_______________________s and new products. Marketing and advertising are s_______________________t. N_______y every major company r_________s a s_________________n of the b_______t for t________________________s, o_______________g, b______________s, and so on. Companies that e_____l with v_____________________g, such as S____________s, are able to d______________________n t________________s and g_________________________y. F______________e, the i______________n of new products is also a k_______________t. This can include new menu items, such as the r___________________y of Popeye’s new chicken sandwich or t_________________________s like the e______________________s p______________y Tesla.
Though advertising can be e_____________________e, there is no s______________e for a t___________________y and u_________e product. The best example of this would be the m____________________________________________________y, the iPhone. When it l__________d there was no c____________e product, with B__________________s being the c________________e. The iPhone allowed users to make phone calls, send message, take photos, check email, and use the internet. These are r________________s now but at the time these innovations d__________________________h and c_____________s other companies r________________________________s. This m_____________s to a r_________e of i________________s as a n________l product can d_____________________d while a company need only focus on m_______________________________n.
In conclusion, sales figures rise a_____________f marketing s_______________s and successful innovation, with the latter the single greatest method for g_____________g more revenue. Companies must b___________e both t___________s yet p____________e new ideas w________________e.
Listening Practice
Reading Practice
Speaking Practice
Buying
- Which item do you buy the most?
- Do you care about the price when buying an item?
- What was the last thing you bought?
- Are good products always expensive?
Writing Practice
Some people think that there should be a complete ban on all forms of advertising.
To what extent do you agree or disagree?
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