IELTS Essay: Sales
There are different methods businesses use to increase their sales.
What are the different ways companies use to increase sales?
Which one is the most effective?
There are a variety of methods employed by businesses to grow their sales revenue. In my opinion, these typically relate to marketing and innovation, with the latter being the most effective.
Most companies choose to target increased sales through advertising campaigns and new products. Marketing and advertising are self-evidently important. Nearly every major company reserves a substantial portion of the budget for television advertisements, online marketing, billboards, and so on. Companies that excel with viral marketing, such as Starbucks, are able to dominate the competition through brand awareness and grow sales consistently. Furthermore, the introduction of new products is also a key catalyst. This can include new menu items, such as the recent popularity of Popeye’s new chicken sandwich or technological advances like the electric vehicles produced by Tesla.
Though advertising can be extremely persuasive, there is no substitute for a truly revolutionary and unique product. The best example of this would be the most successful consumer electronics product in history, the iPhone. When it launched there was no comparable product, with Blackberry phones being the closest analogue. The iPhone allowed users to make phone calls, send message, take photos, check email, and use the internet. These are routine features now but at the time these innovations drove rapid revenue growth and countless other companies raced to replicate their success. This model applies to a range of industries as a novel product can drive demand while a company need only focus on maintaining their supply chain.
In conclusion, sales figures rise as a result of marketing strategies and successful innovation, with the latter the single greatest method for generating more revenue. Companies must balance both techniques yet prioritize new ideas whenever possible.
Analysis
1. There are a variety of methods employed by businesses to grow their sales revenue. 2. In my opinion, these typically relate to marketing and innovation, with the latter being the most effective.
- Paraphrase the overall essay topic.
- Write a clear opinion. Read more about introductions here.
1. Most companies choose to target increased sales through advertising campaigns and new products. 2. Marketing and advertising are self-evidently important. 3. Nearly every major company reserves a substantial portion of the budget for television advertisements, online marketing, billboards, and so on. 4. Companies that excel with viral marketing, such as Starbucks, are able to dominate the competition through brand awareness and grow sales consistently. 5. Furthermore, the introduction of new products is also a key catalyst. 6. This can include new menu items, such as the recent popularity of Popeye’s new chicken sandwich or technological advances like the electric vehicles produced by Tesla.
- Write a topic sentence with a clear main idea at the end.
- Explain your main idea.
- Develop it with specific or hypothetical examples.
- Start a second method.
- Keep developing it fully.
- Finish with another example if you have another idea.
1. Though advertising can be extremely persuasive, there is no substitute for a truly revolutionary and unique product. 2. The best example of this would be the most successful consumer electronics product in history, the iPhone. 3. When it launched there was no comparable product, with Blackberry phones being the closest analogue. 4. The iPhone allowed users to make phone calls, send message, take photos, check email, and use the internet. 5. These are routine features now but at the time these innovations drove rapid revenue growth and countless other companies raced to replicate their success. 6. This model applies to a range of industries as a novel product can drive demand while a company need only focus on maintaining their supply chain.
- Write a new topic sentence with a new main idea at the end.
- Explain your new main idea.
- Include specific details and examples.
- Add as much information as you can and make sure it links logically.
- Develop the example fully.
- Finish with a strong statement.
1. In conclusion, sales figures rise as a result of marketing strategies and successful innovation, with the latter the single greatest method for generating more revenue. 2. Companies must balance both techniques yet prioritize new ideas whenever possible.
- Summarise your main ideas.
- Include a final thought. Read more about conclusions here.
Vocabulary
There are a variety of methods employed by businesses to grow their sales revenue. In my opinion, these typically relate to marketing and innovation, with the latter being the most effective.
Most companies choose to target increased sales through advertising campaigns and new products. Marketing and advertising are self-evidently important. Nearly every major company reserves a substantial portion of the budget for television advertisements, online marketing, billboards, and so on. Companies that excel with viral marketing, such as Starbucks, are able to dominate the competition through brand awareness and grow sales consistently. Furthermore, the introduction of new products is also a key catalyst. This can include new menu items, such as the recent popularity of Popeye’s new chicken sandwich or technological advances like the electric vehicles produced by Tesla.
Though advertising can be extremely persuasive, there is no substitute for a truly revolutionary and unique product. The best example of this would be the most successful consumer electronics product in history, the iPhone. When it launched there was no comparable product, with Blackberry phones being the closest analogue. The iPhone allowed users to make phone calls, send message, take photos, check email, and use the internet. These are routine features now but at the time these innovations drove rapid revenue growth and countless other companies raced to replicate their success. This model applies to a range of industries as a novel product can drive demand while a company need only focus on maintaining their supply chain.
In conclusion, sales figures rise as a result of marketing strategies and successful innovation, with the latter the single greatest method for generating more revenue. Companies must balance both techniques yet prioritize new ideas whenever possible.
Answers
variety different kinds of
methods ways
employed by used by
grow make bigger
sales revenue money made from selling stuff
typically relate to usually have to do with
marketing advertising
innovation new ideas
latter mentioned second
most effective more impactful
target focus on
advertising campaigns marketing plans
self-evidently important obviously crucial
nearly almost
reserves sets aside
substantial portion a lot of
budget money that can be spent
television advertisements commercials on TV
online marketing ads online
billboards big signs up outside
excel do well
viral marketing popular posts
dominate the competition through brand awareness be stronger than other businesses because people know about your company
grow sales consistently increase revenue a lot
furthermore moreover
key catalyst crucial grower
recent popularity now common
technological advances new technology
electric vehicles produced by cars without gas made by
extremely persuasive very compelling
substitute replacement
truly revolutionary totally new
unique special
most successful consumer electronics product in history biggest selling product ever
launched premiered
comparable similar to
Blackberry phones an early smartphone
closest analogue nearest comparison
routine features normal abilities
drove rapid revenue growth increased sales quickly
countless lots of
raced to tried to beat each other to
replicate their success copy their ideas
model applies example also works for
range variety
industries businesses
novel new
drive demand push up the need for
maintaining their supply chain keeping production up
as a result of because of
strategies ways
generating creating
balance keep equal
techniques ways
prioritize consider more important
whenever possible if it can be done
Pronunciation
vəˈraɪəti
ˈmɛθədz
ɪmˈplɔɪd baɪ
grəʊ
seɪlz ˈrɛvɪnjuː
ˈtɪpɪk(ə)li rɪˈleɪt tuː
ˈmɑːkɪtɪŋ
ˌɪnəʊˈveɪʃən
ˈlætə
məʊst ɪˈfɛktɪv
ˈtɑːgɪt
ˈædvətaɪzɪŋ kæmˈpeɪnz
sɛlf-ˈɛvɪdəntli ɪmˈpɔːtənt
ˈnɪəli
rɪˈzɜːvz
səbˈstænʃəl ˈpɔːʃən
ˈbʌʤɪt
ˈtɛlɪˌvɪʒən ədˈvɜːtɪsmənts
ˈɒnˌlaɪn ˈmɑːkɪtɪŋ
ˈbɪlbɔːdz
ɪkˈsɛl
ˈvaɪərəl ˈmɑːkɪtɪŋ
ˈdɒmɪneɪt ðə ˌkɒmpɪˈtɪʃən θruː brænd əˈweənəs
grəʊ seɪlz kənˈsɪstəntli
ˈfɜːðəˈmɔː
kiː ˈkætəlɪst
ˈriːsnt ˌpɒpjʊˈlærɪti
ˌtɛknəˈlɒʤɪk(ə)l ədˈvɑːnsɪz
ɪˈlɛktrɪk ˈviːɪklz prəˈdjuːst baɪ
ɪksˈtriːmli pəˈsweɪsɪv
ˈsʌbstɪtjuːt
ˈtruːli ˌrɛvəˈluːʃnəri
juːˈniːk
məʊst səkˈsɛsfʊl kənˈsjuːmər ɪlɛkˈtrɒnɪks ˈprɒdʌkt ɪn ˈhɪstəri
lɔːnʧt
ˈkɒmpərəbl
ˈblækbəri fəʊnz
ˈkləʊsɪst ˈænəˌlɒg
ruːˈtiːn ˈfiːʧəz
drəʊv ˈræpɪd ˈrɛvɪnjuː grəʊθ
ˈkaʊntlɪs
reɪst tuː
ˈrɛplɪkeɪt ðeə səkˈsɛs
ˈmɒdl əˈplaɪz
reɪnʤ
ˈɪndəstriz
ˈnɒvəl
draɪv dɪˈmɑːnd
meɪnˈteɪnɪŋ ðeə səˈplaɪ ʧeɪn
æz ə rɪˈzʌlt ɒv
ˈstrætɪʤiz
ˈʤɛnəreɪtɪŋ
ˈbæləns
tɛkˈniːks
praɪˈɒrɪˌtaɪz
wɛnˈɛvə ˈpɒsəbl
Vocabulary Practice
There are a v__________y of m__________s e_____________y businesses to g______w their s_______________e. In my opinion, these t_____________________o m____________g and i____________n, with the l_______r being the m____________e.
Most companies choose to t________t increased sales through a_______________________s and new products. Marketing and advertising are s_______________________t. N_______y every major company r_________s a s_________________n of the b_______t for t________________________s, o_______________g, b______________s, and so on. Companies that e_____l with v_____________________g, such as S____________s, are able to d______________________n t________________s and g_________________________y. F______________e, the i______________n of new products is also a k_______________t. This can include new menu items, such as the r___________________y of Popeye’s new chicken sandwich or t_________________________s like the e______________________s p______________y Tesla.
Though advertising can be e_____________________e, there is no s______________e for a t___________________y and u_________e product. The best example of this would be the m____________________________________________________y, the iPhone. When it l__________d there was no c____________e product, with B__________________s being the c________________e. The iPhone allowed users to make phone calls, send message, take photos, check email, and use the internet. These are r________________s now but at the time these innovations d__________________________h and c_____________s other companies r________________________________s. This m_____________s to a r_________e of i________________s as a n________l product can d_____________________d while a company need only focus on m_______________________________n.
In conclusion, sales figures rise a_____________f marketing s_______________s and successful innovation, with the latter the single greatest method for g_____________g more revenue. Companies must b___________e both t___________s yet p____________e new ideas w________________e.
Listening Practice
Reading Practice
Speaking Practice
Buying
- Which item do you buy the most?
- Do you care about the price when buying an item?
- What was the last thing you bought?
- Are good products always expensive?
Writing Practice
Some people think that there should be a complete ban on all forms of advertising.
To what extent do you agree or disagree?
I hope you are doing well since you have been away for a long time.
Very well written essay.
Just clarification – NEED should be singlur NEEDS and after ONLY should there be a preposition TO in the below sentence.
This model applies to a range of industries, as a novel product can drive demand while a company need”S” only ”TO” focus on maintaining their ”ITS” supply chain.
Hi Samaira – I haven’t been away just haven’t had a chance to answer all the comments – I’ll get to them soon!
The sentence is correct the way that I wrote it – maybe a little on the informal side but that is a common phrase used in English and doesn’t need the ‘s’ – a person need only / people need only…
A little complex but you can read about it here: https://english.stackexchange.com/questions/103658/are-there-other-verbs-that-work-like-dare-and-need
Noted, Sir Dave.
Please give feedback-
Corporations increase their sale of products by adopting a variety of approaches, such as advertisements, product endorsements and promotions. The one which works like a charm is promotions.
There are multifarious ways companies try to boost sales. Firstly, advertisements are one of the most important ways to ensure that people are aware of products. They help to disseminate products’ information and details to the consumer. Thus, advertisements help people to discover and compare other related products available in the marketplace prior to making a purchase. Another method companies implement to increase sales is product endorsement by eminent people. People following their favourite celebrities usually like to buy things endorsed by them. For example, many shoe companies appoint famous athletes to market their products because it boosts sales significantly.
Furthermore, the most effective way to improve sales is offering promotions and discounts. People go weak when they see products on sale. Reductions in prices trigger the brain to buy products because people think they are getting an opportunity to possess a product by spending less money on them. Thus, saving on deals enables people to buy more products for the same amount of money. Businesses come up with numerous promotion schemes, such as 50% mega sales, early bird discounts, pre-booking discounts, and bundle buying discounts, which are floated over different periods of the year. In all these examples mentioned above, the ultimate goal is to offer a lower price than the actual price. Consequently, people are highly attracted to purchasing more products they may or may not need during an ongoing sale. Therefore, sales offers are the strongest catalyst enabling an inordinate increase in the sales of products.
To conclude, although advertising and the endorsement of products are a few methods used to increase sales, the promotions and discounts beat out any other approach. This can be supported by the large number of products sold during sales offers.
Good job
Agreed!
Thanks Dave.
Nice work, Ram – but don’t use idioms in your writing!
Cut out all the informal phrases like ‘works like a charm’ – also weaken words like ‘inordinant’ – keep working hard!
A variety of methods are applied to improve the sales of businesses. In my opinion, the best approach is high quality of the product.
Ads, low prices, and high quality are the common ways for companies to sell their commedies. Firstly, we can see too many ads around us in this period. Those ads for gyms, foods, phones, and even amusement parks may show up on stations, TV, and websites. Ads may be easy for products to be known by people, but they may be hated if there are too many of them. Then, low prices may attract some people to have a try on products. For example, when a consumer wants to buy snacks, he may choose a cheap one for a teast. But he would buy it again only if the snack is delicious, which means high quality.
Therefore, high quality would be the most effective approach to increase sales, because the evaluations of buyers would likely have a huge influence on potential buyers. People have a judgement about a product after using it. If the product has high quality, they may recommand it to their friends and further improve the sales of products. By contrast, people post harsh comments on bad products, which may decrease the sales. Moreover, with the development of the internet, many people share their points of view on social websites, including those products with high quality and those in low quality. In this situation, it would greatly affect the sales internationally.
In sum, ads, low prices, and high quality are always untilized by companies to improve sales. I consider that the best way would be producing products with high quality, because the evaluations of products are decisive to sales. In addition, the government should ban products that may cause health problems.
Please check my essay, although I know you haven’t been here for a long time :((. I really appreciate your works and I’m having my real test next week. Thanks anyway. I really owe you if you check my essay and inform me if it reaches a band of 7.
It is true that many businesses now apply a range of schemes in order to make their sales more profitable. Although no methods are absolutely flawless, the most approachable and effective scheme should be focused on increasing the inner value of products.
To commence with, the most common method appeared in most companies seem to be successively releasing products with the motive being the target towards large-scale and international markets. For example, tons of processed food are exported to China annually from neighboring countries due to its high population density. Another way is the launching of advertisement combining with clever marketing strategies. The majority of adverts contains generally exaggerated images and even distortions in the true quality as well as the usage of products, which partially succeed in making the products more appealing and tempting, but fail to guarantee them to be naturally authentic.
Among these imperfect methods, internally strengthening the quality of goods is now in high appreciation. Because it requires financially developed background and intensive techniques, this approach is merely incorporated into the production process in large enterprises. However, the demand of customers would be fulfilled and the potentiality of products could be strongly uplifted. Indeed, if the quality standards are fully reached, markets will be automatically enlarged and more important, the true value of their commodities will remain intact through advertisement. For instance, when customers have bought pharmaceutical products and their later effects match what had been shown in previous adverts, they will form a belief towards the products and may introduce them to others, and the consumer market will be expanded as a result.
In conclusion, contemporary society witnesses numerous ways to increase sales, ranging from targeting lucrative markets to launching adverts, while the most comprehensive one is improving the original quality of products, despite the requirements of high cost and labour-intensity.