The chart below shows what Anthropology graduates from one university did after finishing their undergraduate degree courses. The table shows the salaries of the anthropologists in work after five years. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
The pie chart details the initial occupations of Anthropology students after graduation and the table records their salaries following 5 years of work in various sectors. Overall, most graduates took full-time positions, followed by part-time jobs, unemployment, graduate study or unknown, and finally part-time work together with graduate study. The average salaries tended to be much higher for freelance consultants than those working in the government and private companies, though there were many federal workers in the highest salary bracket.
A total of 52% of graduates were employed full-time, compared to 15% for part-time, 12% unemployed, 8% categorised as unknown, 8% pursuing full-time further education, and finally 5% combining part-time work and higher education study.
Turning to the table, freelance consultants were overwhelmingly employed in the upper pay scales at 40% in both $75,000 – $99,999 and $100,000+, with just 20% making between $25,000 and $74,999. Government employees displayed a broadly similar pattern with identical figures at the two lowest pay bands, 30% in the $75,000 to $99,999 range, and 50% earning over a hundred thousand dollars a year. Private industry salaries diverged generally with 10% in the lowest income range, a striking 35% earning $50,000 to $74,999, while 25% and 30% of graduates made $75,000 – $99,999 and $100,000+, respectively.
Analysis
1. The pie chart details the initial occupations of Anthropology students after graduation and the table records their salaries following 5 years of work in various sectors. 2. Overall, most graduates took full-time positions, followed by part-time jobs, unemployment, graduate study or unknown, and finally part-time work together with graduate study. 3. The average salaries tended to be much higher for freelance consultants than those working in the government and private companies, though there were many federal workers in the highest salary bracket.
Paraphrase what the graph and table are about – mention both.
Your overview must cover all categories – that is why it is so long for this graph. Read more about writing a general overview here.
1. A total of 52% of graduates were employed full-time, compared to 15% for part-time, 12% unemployed, 8% categorised as unknown, 8% pursuing full-time further education, and finally 5% combining part-time work and higher education study.
Give all the data for the pie chart.
1. Turning to the table, freelance consultants were overwhelmingly employed in the upper pay scales at 40% in both $75,000 – $99,999 and $100,000+, with just 20% making between $25,000 and $74,999. 2. Government employees displayed a broadly similar pattern with identical figures at the two lowest pay bands, 30% in the $75,000 to $99,999 range, and 50% earning over a hundred thousand dollars a year. 3. Private industry salaries diverged generally with 10% in the lowest income range, a striking 35% earning $50,000 to $74,999, while 25% and 30% of graduates made $75,000 – $99,999 and $100,000+, respectively.
Begin to describe and compare the data for the table.
Try to group the information as much as possible.
Make sure that you cover all areas and all the data.
Vocabulary
What do the words in bold below mean?
The pie chart details the initial occupations of Anthropology students after graduation and the table records their salaries following 5 years of work in various sectors. Overall, most graduates took full-time positions, followed by part-time jobs, unemployment, graduate study or unknown, and finally part-time work together with graduate study. The average salaries tended to be much higher for freelance consultants than those working in the government and private companies, though there were many federal workers in the highest salary bracket.
A total of 52% of graduates were employed full-time, compared to 15% for part-time, 12% unemployed, 8% categorised as unknown, 8% pursuing full-time further education, and finally 5% combining part-time work and higher education study.
Turning to the table, freelance consultants were overwhelmingly employed in the upper pay scales at 40% in both $75,000 – $99,999 and $100,000+, with just 20% making between $25,000 and $74,999. Government employees displayed a broadly similar pattern with identical figures at the two lowest pay bands, 30% in the $75,000 to $99,999 range, and 50% earning over a hundred thousand dollars a year. Private industry salaries diverged generally with 10% in the lowest income range, a striking 35% earning $50,000 to $74,999, while 25% and 30% of graduates made $75,000 – $99,999 and $100,000+, respectively.
Answers
details illustrates
initial occupations first jobs
Anthropology the study of peoples, history, and culture
records details
following after
various sectors different areas
full-time positions 40 hour+ jobs
part-time jobs under 40 hours, hourly paid work
unemployment not having a job
graduate study learning for a masters or PhD
tended to be is usually
freelance consultants advisers
private companies commercial entities
federal related to the government
highest salary bracket those who made the most money
The pie chart d___________s the i______________________s of A_________________y students after graduation and the table r____________s their salaries f________________g 5 years of work in v_________________s. Overall, most graduates took f___________________s, followed by p______________________s, u___________________t, g____________________y or unknown, and finally part-time work together with graduate study. The average salaries t____________________e much higher for f__________________________s than those working in the government and p__________________________s, though there were many f_____________l workers in the h_________________________t.
A total of 52% of graduates were employed full-time, c_________________o 15% for part-time, 12% unemployed, 8% c__________________s unknown, 8% p_________________g full-time further education, and finally 5% c___________________g part-time work and higher education study.
T__________________________e, freelance consultants were o_____________________y employed in the u____________________s at 40% in both $75,000 – $99,999 and $100,000+, with just 20% making between $25,000 and $74,999. Government employees d______________d a b_________________________n with i___________________s at the two l________________________s, 30% in the $75,000 to $99,999 r__________e, and 50% e_____________g over a hundred thousand dollars a year. P____________________y salaries d______________________y with 10% in the lowest income range, a s______________g 35% earning $50,000 to $74,999, while 25% and 30% of graduates made $75,000 – $99,999 and $100,000+, r_________________________y.
Listen and check:
Listening Practice
Learn about anthropology below:
Reading Practice
Browse some recent, new discoveries in anthropology below:
The diagram below shows how instant noodles are manufactured. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
The picture details the manufacturing process for instant noodles. Overall, this entirely man-made operation can be divided into 4 main stages beginning with storage of raw ingredients, assembling the dry noodles, cooking and finally packaging for later consumption.
Instant noodles start in storage silos where the flour is kept. The flour is transported, along with water and oil from another source, to the mixers and rolled into sheets of dough beginning the assembly line steps. These sheets are cut into strips with factory machinery and then formed into compact ‘Noodles discs’ to be fried in oil, left to dry and ultimately placed in cups along with assorted vegetables and spices.
The final preparation step is to label and seal the contents so that the end product is ready for retail.
Analysis
1. The picture details the manufacturing process for instant noodles. 2. Overall, this entirely man-made operation can be divided into 4 main stages beginning with storage of raw ingredients, assembling the dry noodles, cooking and finally packaging for later consumption.
Paraphrase what the process shows.
Write an overview by dividing it into 3 or 4 main stages. Read more about analysing a process here.
1. Instant noodles start in storage silos where the flour is kept. 2. The flour is transported, along with water and oil from another source, to the mixers and rolled into sheets of dough beginning the assembly line steps. 3. These sheets are cut into strips with factory machinery and then formed into compact ‘Noodles discs’ to be fried in oil, left to dry and ultimately placed in cups along with assorted vegetables and spices.
Begin with the first part of the process.
Use the passive when writing about a process.
Make sure that you include all stages and vary long/short sentences.
1. The final preparation step is to label and seal the contents so that the end product is ready for retail.
Finish writing about all steps.
Vocabulary
What do the words in bold below mean?
The picture details the manufacturing process for instant noodles. Overall, this entirely man-made operation can be divided into 4 main stages beginning with storage of raw ingredients, assembling the dry noodles, cooking and finally packaging for later consumption.
Instant noodles start in storage silos where the flour is kept. The flour is transported, along with water and oil from another source, to the mixers and rolled into sheets of dough beginning the assembly line steps. These sheets are cut intostrips with factory machinery and then formed intocompact ‘Noodles discs’ to be fried in oil, left to dry and ultimately placed in cups along with assorted vegetables and spices.
The final preparation step is to label and seal the contents so that the end product is ready for retail.
Answers
details describes
manufacturing process how it is made in a factory
instant noodles ramen, noodles in a package
entirely man-made operation not a natural process
divided into grouped into
main primary
storage where something is kept
assembling put together
packaging the plastic/paper outside
later consumption to eat afterwards
start begin
storage silos where grains are kept after harvesting
flour ground up grains
another source somewhere else
mixers machines to combine
rolled into sheets of dough combined with water and made into a dough
assembly line steps the production process
cut intostrips sliced into long pieces
factory machinery automated assembly line
formed intocompact made into small
fried in oil cooked in fat/oil
left to dry allowed to become dry
ultimately in the end
placed in cups put in packaging
along with also with
assorted various
final preparation step last stage
label put on the image, logo, nutritional information
The picture d____________s the m__________________________s for i_________________________s. Overall, this e____________________________n can be d________________o 4 m______n stages beginning with s_____________e of raw ingredients, a______________g the dry noodles, cooking and finally p________________g for l______________________n.
Instant noodles s________t in s_________________s where the f_________r is kept. The flour is transported, along with water and oil from a_________________e, to the m____________s and r________________________h beginning the a_________________________s. These sheets are c________________s with f_____________________y and then f____________________t ‘Noodles discs’ to be f________________l, l_________________y and u______________y p_____________s a_____________h a______________d vegetables and spices.
The f___________________________p is to l_________l and s_______l the c_____________s so that the e_________________t is r_________y for r___________l.
Listen and check:
Listening Practice
Watch below more about the process of making instant noodles:
Reading Practice
Read some depressing information about instant noodles below:
This is an IELTS writing task 2 sample answer essay from the IELTS Cambridge 15 book of past exams on the topic of whether or not children can achieve anything if they try hard enough.
Be sure that you check out my exclusive IELTS Ebooks and materials on Patreon here (and recommend a friend if you can!).
In some cultures, children are often told that they can achieve anything if they try hard enough.
What are the advantages and disadvantages of giving children this message?
Cambridge IELTS 15
In many countries, it is common for children to be told anything is possible if they set their mind to it. In my opinion, this can lead to great achievements, but for the majority engenders feelings of inadequacy.
Some people benefit from a positive emphasis on effort and achievement. The best examples of this come from the United States where famously every child is encouraged to pursue their dreams, no matter how aspirational and unrealistic. Those who succeed serve as role models and evidence the efficacy of pushing children to try to achieve anything. For example, the number of successful entrepreneurs and artists who have left their mark globally from the U.S.A is staggering and includes figures like Steve Jobs, Bill Gates, Michael Jackson, Warren Buffet, and Will Smith. These people often give encouraging interviews where they reiterate the importance of having passion and grit to achieve transcendent fame.
However, the cases above are exceptions and considering them the rule only hurts the self-esteem of the general populace. When an individual is told they can accomplish anything through sheer determination and they then fail to become rich and successful, they have no one to blame but themselves. The truth about the connection between effort and achievement is more nuanced than the platitude typically supplied to children. There is a complex interplay between talent, effort, and luck required to produce great achievements and all high-achievers are subject to determining factors beyond simply hard work. Teaching children otherwise sets them up for self-doubt, disillusionment, and delusions of grandeur that will weigh on them throughout adulthood. Hard work is an essential ingredient but supposing it guarantees success will only lead to resentment towards oneself and others.
In conclusion, while teaching children that hard work ensures achievement produces great individuals, overall, it breeds insecurity. Parents ought to instead encourage a positive mindset with less lofty expectations.
Analysis
1. In many countries, it is common for children to be told anything is possible if they set their mind to it. 2. In my opinion, this can lead to great achievements, but for the majority engenders feelings of inadequacy.
Paraphrase the overall essay topic.
Write a clear opinion to answer the essay question.
1. Some people benefit from a positive emphasis on effort and achievement. 2. The best examples of this come from the United States where famously every child is encouraged to pursue their dreams, no matter how aspirational and unrealistic. 3. Those who succeed serve as role models and evidence the efficacy of pushing children to try to achieve anything. 4. For example, the number of successful entrepreneurs and artists who have left their mark globally from the U.S.A is staggering and includes figures like Steve Jobs, Bill Gates, Michael Jackson, Warren Buffet, and Will Smith. 5. These people often give encouraging interviews where they reiterate the importance of having passion and grit to achieve transcendent fame.
Write a topic sentence with a clear main idea at the end.
Begin with an example.
Explain your example if necessary.
Use real people, places, countries, etc. to support your main idea.
State the full results of your example.
1. However, the cases above are exceptions and considering them the rule only hurts the self-esteem of the general populace. 2. When an individual is told they can accomplish anything through sheer determination and they then fail to become rich and successful, they have no one to blame but themselves. 3. The truth about the connection between effort and achievement is more nuanced than the platitude typically supplied to children. 4. There is a complex interplay between talent, effort, and luck required to produce great achievements and all high-achievers are subject to determining factors beyond simply hard work. 5. Teaching children otherwise sets them up for self-doubt, disillusionment, and delusions of grandeur that will weigh on them throughout adulthood. 6. Hard work is an essential ingredient but supposing it guarantees success will only lead to resentment towards oneself and others.
Write another topic sentence with a new main idea at the end.
Explain your main idea.
Continue to develop a logical argument or give an example (I use a hypothetical example here).
Continue to support the same main idea.
State the full results.
Conclude the paragraph with a strong statement.
1. In conclusion, while teaching children that hard work ensures achievement produces great individuals, overall, it breeds insecurity. 2. Parents ought to instead encourage a positive mindset with less lofty expectations.
Summarise your main ideas and repeat your opinion.
Add a final thought/detail to the end to get full marks from the IELTS examiner.
Vocabulary
What do the words in bold below mean?
In many countries, it is common for children to be told anything is possible if they set their mind to it. In my opinion, this can lead to great achievements, but for the majority engenders feelings of inadequacy.
Some people benefit from a positive emphasis on effort and achievement. The best examples of this come from the United States where famously every child is encouraged to pursue their dreams, no matter how aspirational and unrealistic. Those who succeed serve as role models and evidence the efficacy of pushing children to try to achieve anything. For example, the number of successful entrepreneurs and artists who have left their mark globally from the U.S.A is staggering and includes figures like Steve Jobs, Bill Gates, Michael Jackson, Warren Buffet, and Will Smith. These people often give encouraging interviews where they reiterate the importance of having passion and grit to achieve transcendent fame.
However, the cases above are exceptions and considering them the rule only hurts the self-esteem of the general populace. When an individual is told they can accomplish anything through sheer determination and they then fail to become rich and successful, they have no one to blame but themselves. The truth about the connection between effort and achievement is more nuanced than the platitude typically supplied to children. There is a complex interplay between talent, effort, and luck required to produce great achievements and all high-achievers are subject to determining factors beyond simply hard work. Teaching children otherwise sets them up for self-doubt, disillusionment, and delusions of grandeur that will weigh on them throughout adulthood. Hard work is an essential ingredient but supposing it guarantees success will only lead to resentment towards oneself and others.
In conclusion, while teaching children that hard work ensures achievement produces great individuals, overall, it breeds insecurity. Parents ought to instead encourage a positive mindset with less lofty expectations.
Answers
common ubiquitous
anything is possible you can do whatever you want
set their mind to it try to achieve it
great achievements big accomplishments
majority most of
engenders feelings of inadequacy hurt self-esteem
positive emphasis good focus
famously well-known
encouraged told to
pursue their dreams follow their passion
aspirational high goal
unrealistic not likely to happen
serve as role models good examples of
evidence verb for support/evidence
efficacy noun for something that works
pushing encouraging
successful entrepreneurs people who started their own businesses
left their mark globally had an impact on the world
staggering very impressive
figures people
encouraging pushing
reiterate say again
passion what you love
grit determination
transcendent fame really well-known
cases examples
exceptions not common, can’t be generalised
considering them the rule think they are common
self-esteem how you feel about yourself
general populace most people
accomplish achieve
sheer determination pure grit
blame fault
connection link
nuanced complex
platitude simple statement
supplied given to
complex interplay complicated relationship between
produce great achievements accomplish a lot
high-achievers people who accomplish a lot
subject to are vulnerable to
determining factors what makes the difference, decisive
otherwise apart from that
sets them up prepares them for
self-doubt lack of confidence, low self-esteem
disillusionment coming to grips with rewality
delusions of grandeur thinking yourself amazing
weigh on them hold them down
throughout adulthood all their lives
essential ingredient key part
supposing making the assumption that
guarantees success ensures achievement
resentment hate
ensures achievement guarantees success
breeds insecurity makes people feel bad about themselves
In many countries, it is c____________n for children to be told a_________________e if they s_____________________t. In my opinion, this can lead to g_________________________s, but for the m______________y e___________________________y.
Some people benefit from a p_______________________s on effort and achievement. The best examples of this come from the United States where f_______________y every child is e_______________d to p____________________s, no matter how a___________________l and u________________c. Those who succeed s________________________s and e_____________e the e______________y of p______________g children to try to achieve anything. For example, the number of s_______________________________s and artists who have l_________________________y from the U.S.A is s__________________g and includes f______________s like Steve Jobs, Bill Gates, Michael Jackson, Warren Buffet, and Will Smith. These people often give e_______________g interviews where they r______________e the importance of having p______________n and g_____t to achieve t_________________________e.
However, the c_______s above are e_________________s and c______________________e only hurts the s_______________m of the g____________________e. When an individual is told they can a________________h anything through s________________________n and they then fail to become rich and successful, they have no one to b_________e but themselves. The truth about the c_______________n between effort and achievement is more n_____________d than the p_____________e typically s______________d to children. There is a c___________________y between talent, effort, and luck required to p___________________________s and all h________________________s are s______________o d_____________________s beyond simply hard work. Teaching children o_____________e s________________p for s______________t, d_______________________t, and d___________________r that will w________________m t_________________________d. Hard work is an e______________________t but s_____________g it g_________________________s will only lead to r_______________t towards oneself and others.
In conclusion, while teaching children that hard work e__________________________t produces great individuals, overall, it b__________________________y. Parents ought to i_____________________e a p_______________________t with l________________________s.
IELTS Writing Task 1 Sample Answer Essay IELTS Cambridge 15: Tourists Visiting a Caribbean Island
The graph below shows the number of tourists visiting a particular Caribbean island between 2010 and 2017. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
The line graph details the total number of tourists, as well as where they stayed, going to a given Caribbean island from 2010 to 2017. Overall, total tourists rose considerably, and those staying on cruise ships increased in particular, overtaking staying on the island itself, which underwent a more moderate increase.
Visitors residing on the island during their travels began the period at about .75 million, about 500,000 above those on cruise ships. From there, the numbers for the former climbed quickly to 1.5 million by 2013, a full million higher than the latter at the same time. Then those on the island were relatively steady until the end of the time surveyed, while cruise ship passengers rose steadily, surpassing the former figure midway through 2015 and reaching a peak in 2017 of 2 million.
The progressive patterns for visitors on cruise ships and the island were reflected in substantial gains for overall visitors, which started at 1 million in 2010, grew consistently to 2.7 million in 2015 before plateauing through 2016 and then increasing sharply to 3.5 million by the end of the period.
Analysis
1. The line graph details the total number of tourists, as well as where they stayed, going to a given Caribbean island from 2010 to 2017. 2. Overall, total tourists rose considerably, and those staying on cruise ships increased in particular, overtaking staying on the island itself, which underwent a more moderate increase.
1. Visitors residing on the island during their travels began the period at about .75 million, about 500,000 above those on cruise ships. 2. From there, the numbers for the former climbed quickly to 1.5 million by 2013, a full million higher than the latter at the same time. 3. Then those on the island were relatively steady until the end of the time surveyed, while cruise ship passengers rose steadily, surpassing the former figure midway through 2015 and reaching a peak in 2017 of 2 million.
Begin to describe the data. Always compare.
You don’t need all the data but focus on important changes/growth/falls.
Follow both to the end of the period, comparing them throughout.
1. The progressive patterns for visitors on cruise ships and the island were reflected in substantial gains for overall visitors, which started at 1 million in 2010, grew consistently to 2.7 million in 2015 before plateauing through 2016 and then increasing sharply to 3.5 million by the end of the period.
Don’t forget to write about the overall numbers as well!
Vocabulary
What do the words in bold below mean?
The line graph details the total number of tourists, as well as where they stayed, going to a given Caribbean island from 2010 to 2017. Overall, total tourists rose considerably, and those staying on cruise ships increased in particular, overtaking staying on the island itself, which underwent a more moderate increase.
Visitors residing on the island during their travels began the period at about .75 million, about 500,000 above those on cruise ships. From there, the numbers for the former climbed quickly to 1.5 million by 2013, a full million higher than the latter at the same time. Then those on the island were relatively steady until the end of the time surveyed, while cruise ship passengers rose steadily, surpassing the former figure midway through 2015 and reaching a peak in 2017 of 2 million.
The progressive patterns for visitors on cruise ships and the island were reflected in substantial gains for overall visitors, which started at 1 million in 2010, grew consistently to 2.7 million in 2015 before plateauing through 2016 and then increasing sharply to 3.5 million by the end of the period.
Answers
details illustrates
as well as and
given Caribbean island some island in the Caribbean such as Jamaice or Haiti
rose considerably increased a lot
staying on cruise ships remaining on luxury liner cruises
in particular especially
overtaking surpassing
underwent a more moderate increase experienced a smaller rise
residing living on
during their travels when they were travelling
former climbed quickly mentioned before area rose fast
The line graph d________s the total number of tourists, a___________s where they stayed, going to a g__________________________d from 2010 to 2017. Overall, total tourists r____________________y, and those s__________________________s increased i____________________r, o__________________g staying on the island itself, which u______________________________________e.
Visitors r_____________g on the island d______________________s began the period at about .75 million, about 500,000 above those on cruise ships. From there, the numbers for the f___________________________y to 1.5 million by 2013, a full million h_____________n t_______________r a______________________e. Then those on the island were r____________________y until the e___________________________d, while cruise ship p_________________s rose steadily, s___________________g the f____________________e m__________________h 2015 and r____________________k in 2017 of 2 million.
The p______________________s for visitors on cruise ships and the island were r________________d in s___________________s for overall visitors, which started at 1 million in 2010, g_____________________y to 2.7 million in 2015 before p___________________g through 2016 and then i_____________________y to 3.5 million by the end of the period.
Listen and check:
Listening Practice
Learn about the world’s most expensive cruise ship below:
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
IELTS Cambridge 15
There are those who would argue that advertising has become so pervasive, it hardly has any effect anymore. In my opinion, while people have developed habits to ignore ads, they still achieve their desired effect on the whole.
The main argument against the power of ads is they can be avoided. Online advertising is a good example of this. Users rarely click on or even glance at a website’s combination of pop-up ads, banners, mailing list requests, and auto-playing video ads. These have become so common that consumers have developed the unconscious practice of skipping ads on YouTube, quickly closing pop-ups and scrolling past in-page advertising. Advertisers have tried to counter this by making their marketing less conspicuous, as with ads that resemble real posts on social media sites like Instagram, but their sheer frequency means they can be easily identified and do not stand out.
However, despite the best efforts of users, advertisements are still effective. Most people ignore most ads most of the time. This is something that advertisers expect and build into their marketing budgets. These days marketing is the major source of earnings for the largest companies in the world, including Facebook and Google, because of more sophisticated targeted ads. Savvy marketers can sort through demographics and cross-test content for different audiences until they hone in on the most efficient advertising solutions. They can then replicate these ads and invest more money into the well-performing ones, with the financial justification coming from clicks and sales conversions. Advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers and the concrete feedback on succcessful ads.
In conclusion, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have given marketers more power than ever before. This portends badly for future generations and it is important that lawmakers enact regulations on marketers.
Analysis
1. There are those who would argue that advertising has become so pervasive, it hardly has any effect anymore. 2. In my opinion, while people have developed habits to ignore ads, they still achieve their desired effect on the whole.
Paraphrase the overall essay topic.
Give a clear overall opinion.
1. The main argument against the power of ads is they can be avoided. 2. Online advertising is a good example of this. 3. Users rarely click on or even glance at a website’s combination of pop-up ads, banners, mailing list requests, and auto-playing video ads. 4. These have become so common that consumers have developed the unconscious practice of skipping ads on YouTube, quickly closing pop-ups and scrolling past in-page advertising. 5. Advertisers have tried to counter this by making their marketing less conspicuous, as with ads that resemble real posts on social media sites like Instagram, but their sheer frequency means they can be easily identified and do not stand out.
Write a clear topic sentence with your main idea at the end.
Explain your main idea. You can vary long and short sentences.
Support it with specific details.
The more specific the better.
Make sure that you relate it back to the overall essay topic of ads being everywhere and therefore less effective.
1. However, despite the best efforts of users, advertisements are still effective. 2. Most people ignore most ads most of the time. 3. This is something that advertisers expect and build into their marketing budgets. 4. These days markeing is the major source of earnings for the largest companies in the world, including Facebook and Google, because of more sophisticated targeted ads. 5. Savvy marketers can sort through demographics and cross-test content for different audiences until they hone in on the most efficient advertising solutions. 6. They can then replicate these ads and invest more money into the well-performing ones, with the financial justification coming from clicks and sales conversions. 7. Advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers and the concrete feedback on succcessful ads.
Write another topic sentence with a clear main idea at the end.
Explain your main idea.
Continue to develop your main idea.
Use specific examples and real companies if possible.
Draw out the results from your examples.
Continue to develop with specific ideas.
Conclude with a strong sentence. This paragraph can be a little longer because it is the idea that you agree with.
1. In conclusion, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have given marketers more power than ever before. 2. This portends badly for future generations and it is important that lawmakers enact regulations on marketers.
Summarise your main ideas and repeat your opinion.
Add final thought/detail to get full marks from the IELTS examiner.
Vocabulary
What do the words in bold below mean?
There are those who would argue that advertising has become so pervasive, it hardly has any effect anymore. In my opinion, while people have developed habits to ignore ads, they still achieve their desired effect on the whole.
The main argument against the power of ads is they can be avoided. Online advertising is a good example of this. Users rarely click on or even glance at a website’s combination of pop-up ads, banners, mailing list requests, and auto-playing video ads. These have become so common that consumers have developed the unconscious practice of skipping ads on YouTube, quickly closing pop-ups and scrolling past in-page advertising. Advertisers have tried to counter this by making their marketing less conspicuous, as with ads that resemble real posts on social media sites like Instagram, but their sheer frequency means they can be easily identified and do not stand out.
However, despite the best efforts of users, advertisements are still effective. Most people ignore most ads most of the time. This is something that advertisers expect and build into their marketing budgets. These days marketing is the major source of earnings for the largest companies in the world, including Facebook and Google, because of more sophisticated targeted ads. Savvy marketers can sort through demographics and cross-test content for different audiences until they hone in on the most efficient advertisingsolutions. They can then replicate these ads and invest more money into the well-performing ones, with the financial justification coming from clicks and sales conversions. Advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers and the concrete feedback on succcessful ads.
In conclusion, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have given marketers more power than ever before. This portends badly for future generations and it is important that lawmakers enact regulations on marketers.
Answers
pervasive common
hardly barely
developed habits become accustomed to
ignore not pay attention to
desired effect what they want to happen
on the whole overall
avoided ignore
rarely click on don’t often open
glance at look at
combination mix
pop-up ads advertisements that appear on websites
banners ads on the sides and tops of websites
mailing list requests asking for your email
auto-playing video ads ads that play automatically
consumers customers
unconscious practice ingrained habit
skipping ads not watching ads
quickly closing pop-ups x-ing out of ads
scrolling past in-page advertising not looking at ads
counter fight against
less conspicuous not as obvious
resemble look like
sheer frequency great amount of
easily identified can be recongnised
stand out clear
despite the best efforts of regardless of trying
most of the time usually
expect anticipate
build into accoutn for
marketing budgets money for ads
these days nowadays
major source of earnings where they make most money
more sophisticated targeted ads complicated ways of sending out ads
savvy marketers smart advertisers
sort through demographics analyse groups of people
cross-test content send different content to different people to see if it works
audiences potential customer base
hone in on focus on
efficient advertisingsolutions good ways to advertise
replicate reproduce
well-performing ones ads that are working
financial justification makes sense because they make money
clicks opening ads
sales conversions finalising a purchase
in reality in fact
far more effective work better
any point in the past any time before
raw data available amount of information they have
target potential consumers send ads to specific groups/people
concrete feedback on succcessful ads clear results from their ads
ordinary citizens normal people
circumvent avoid
innovations new ideas
more power than ever before most effective now
portends badly looks bad for the future
lawmakers enact regulations politicians make laws about
There are those who would argue that advertising has become so p_______________e, it h__________y has any effect anymore. In my opinion, while people have d_____________________s to i___________e ads, they still achieve their d________________t o__________________e.
The main argument against the power of ads is they can be a_____________d. Online advertising is a good example of this. Users r__________________n or even g_______________t a website’s c_______________n of p________________s, b______________s, m_____________________s, and a__________________________s. These have become so common that c________________s have developed the u_______________________e of s_________________s on YouTube, q________________________s and s____________________________________________g. Advertisers have tried to c_____________r this by making their marketing l________________________s, as with ads that r________________e real posts on social media sites like Instagram, but their s______________________y means they can be e_____________________d and do not s_______________t.
However, d__________________________f users, advertisements are still effective. Most people ignore most ads m____________________e. This is something that advertisers e__________t and b____________o their m_______________________s. T______________s marketing is the m________________________s for the largest companies in the world, including Facebook and Google, because of m________________________________s. S__________________________s can s___________________________s and c______________________t for different a_______________s until they h_________________n the most e____________________________s. They can then r_______________e these ads and invest more money into the w________________________________s, with the f_______________________n coming from c__________s and s__________________________s. Advertising today, i___________________y, is f_____________________e than at a_______________________t because of the r______________________e to t__________________________s and the c__________________________________s.
In conclusion, despite the best efforts of o_____________________s to c____________________t advertising, technological i__________________s have given marketers m_____________________________e. This p___________________y for future generations and it is important that l_____________________________s on marketers.
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